The Marketers Guide to SXSW 2016

With so many events and talks going on around Austin, do you know which sessions and workshops you should attend to get the most out of your SXSW experience? Take a look at our Marketer’s Guide to SXSW 2016 to discover some of the best marketing and advertising talks with topics across the IoT and SEO to Conscious Consumerism and Millennials.

Agency Spotter is the marketers guide through SXSW 2016 so that you can worry about which parties and events you want to go to at night! You’ll meet a lot of people at SXSW, our Austin agency coverage will help you meet an agency you can fall in love with.


Friday, March 11

Transforming the Future: Advertising and the IoT Era

Time: 12:30 PM – 1:30 PM

Where: Salon K at the Hilton Austin Downtown

Listen to Brian Wong, CEO of Kiip, give his talk on the future of marketing and advertising in the Internet of Things era. He will go over tips for better brand-consumer relationships and introduce you to “connect moments” or when brands can add value across connected devices.


Harnessing the Creative Community the Common Good

Image Credit: Anne

Time: 3:30 PM – 4:30 PM

Where: Salon E at the JW Marriott

Join John Caponi, Creative Director at Adobe, lead the session on best practices and challenges in raising awareness of you social cause. Using experiences and examples of Adobe’s campaign with The Bully Project, John will show you had they made their social campaign stand out by leveraging the creatives in their community.


Saturday, March 12

IoT: A Thousand Touchpoints of Marketing?

Time: 9:30 AM – 10:30 AM

Where: Capital Ballroom at the Sheraton Austin

Deon Newman, VP of Marketing at IBM Watson, Derek Meyers, Director of Strategy for Vending & On Premise at Coca-Cola, and Samantha Holland, Clients Services Director at IPG Media Lab, give their talk on the concept of a “post-media” world where everything could be “the message” and take a look at the branding and advertising principles in the soon to be connected world.


Search Camp: Converting SEO Into ROI


Time: 9:30 AM – 1:30 PM

Where: Room 616AB at the Hilton Austin Downtown

At this session, learn how to outrank your competitors with domain authority, find out which metrics demonstrate the ROI of SEO optimization, learn how to use free tools for competitive research, analytics and website optimization plus much more.


We Need More Mischief and Whimsy

Time: 9:30 AM – 10:30AM

Where: Salon H at the Hilton Austin Downtown

Join Eamonn Carey from Techstars as he goes over how whimsy, humor and mischief serve as power tools in user acquisition, engagement and retention.


The End of the Work-More Culture

Image Credits: Sean MacEntee

Time: 3:30 PM – 4:30 PM

Where: Salon 6 at the JW Marriott

Listen to Christian Blauvelt, Deputy Culture Editor at, discuss the changing landscape of the work-more culture. He takes a look at companies who provide a better work-life balance to see if this is a passing fad or here to stay.


Programmatic Advertising in the Age of CX

Time: 3:30 PM – 4:30 PM

Where: Salon K at the Hilton Austin Downtown

Join heads from Hewlett Packard and Oracle talk about the current state of data, measurement and programmatic advertising, and where and how these services will shift in the future.


The Scariest Word in Brand Advertising: Family

Image Credit: Patrick Magee

Time: 3:30 PM – 4:30 PM

Where: 18th Floor at the Hilton Garden Inn

With the definition of family constantly changing, marketers struggle with the types of families to show in their marketing campaigns. Join the panel of creatives as they talk about the rewards and challenges of portraying a contemporary family, the brands doing it well, and how to navigate the positive and negative responses.

Sunday, March 13

Analytics for Social Marketing

Time: 9:30 AM – 10:30 AM

Where: Rio Grande Ballroom at the Courtyard Marriott

Amber Armstrong, Marketing Leader at IBM, will show you how to harness social media data to learn actionable insights from identifying new patterns and trends, to protecting your brand image and much more.


Is “Conscious Consumerism” Just A Marketing Term?

Image Credit: Chris & Karen Highland

Time: 11:00 AM – 12:00 PM

Where: Salon J at Hilton Austin Downtown

In this session, leaders from Good Eggs, Wunderman and TOMS take a look at the “conscious consumerism” or the movement where people think more consciously about the things they buy. The Panelists will also talk about the challenges they faced in staying true to their values while also maintaining a profitable business.


How To Stop Speaking in Bullshit

Time: 12:30 PM – 1:30 PM

Where: Salon J at the Hilton Austin Downtown

Listen to the group of expert panelist talk about the importance of communicating conversationally in a world full of marketing, tech and media buzzwords as they call out some of the bullshittiest language they have ever seen.


I’m Tired of “Doing Social Media”: What’s Next?

Time: 3:30 PM – 4:30 PM

Where: Job Market Stage at the Austin Convention Center

Presenters from Ruder Finn, and more talk about the looming crisis social media professional are facing in career growth and discuss what companies and individuals can do about it.


Let’s Drop the Term Millennials


Time: 3:30 PM – 4:30 PM

Where: Salon H at the Hilton Austin Downtown

Join CEO & Co-Founder of Refinery29, Philippe von Borries, as he talks about how the term “Millennials” is more of an identity and self-expression, not an age group, and how this term will affect the future of business and our society.

Tuesday, March 15

Six-Shooter Advertising. Yeehaw!


Time: 11:00 AM – 1:00 PM

Where: Room 616AB at the Hilton Austin Downtown

In this workshop, learn from Andrew Taylor, Senior Manager of Digital Marketing at Articulate, and Brian Frankel, Founder of Mentor Matchmaker, as they cover topics around online marketing, the sales funnel, search engine and social media advertising, re-targeting and automation.


Keeping Austin Weirder

The marketing and design scenes play a huge part in Austin’s creative culture. But how many agencies and design firms do you really know in the city? From advertising agency, Door Number 3, to branding studio, Creative Tonic, we will give you a detailed looked at the designers, marketers and creatives keeping Bat City super weird.

So sit back, relax, as we take you on a trip through Austin’s creative scene…

Stay up to date on all the content during our #AustinSpotted Activation by visiting the Austin Content Hub.

Daniel Kim