Top 10 Marketers in Austin

Austin is the Southwest Capital for technology, creative, culture, marketing and everything weird in between. We wanted to highlight the awesome talent in the city by showcasing the best the city has to offer. I’m sure we are missing a ton of deserving candidates in Austin, but these marketing experts caught our pretty little eye. Let take a look at the top marketers making a big splash in Austin.

Top 10 Marketers


Natanya Anderson – Senior Marketing Director: 365 by Whole Foods Market


Natanya Anderson is the former Global Director of  Social Media and Digital Marketing at Whole Foods Market. In this role, she lead the development of Whole Foods hyper-local social media structure, where they encouraged every local store to have their own social media presence to connect with the community.

Natanya now serves as the Sr Marketing Director at 365 by Whole Foods Market – which is a new line of Whole Foods stores that bring Whole Foods’ quality but at a more affordable price.


Karen Quintos – Chief Marketing Officer: Dell


Karen Quintos is currently the CMO at Dell where she leads the company in brand strategy, communications, social media and much more. She has been at Dell for over 15 years serving in a multitude of different positions. Karen is an expert in integrated technology solutions in relation to business and marketing. She is passionate about entrepreneurship but particularly women in business.


Marissa Tarleton – Chief Marketing Officer: RetailMeNot


Marissa Tarleton is the CMO at RetailMeNot, an Austin-based company that serves as the world’s largest marketplace for digital promotions. She was appointed as CMO back in October 2015 with the task of growing the Company’s brand in North America and Canada. Marissa honed her marketing skills working on both the agency and brand side, mainly working at another local Austin company, Dell.


Shawn Collins – Co-Founder: Affiliate Summit 


Shawn Collins has been one of the leading experts in affiliate marketing, co-founding the Affiliate Summit in 2003 – the largest affiliate marketing conference in the world. Shawn was also named one of the 29 Expert Marketers You Should Follow on LinkedIn and Twitter by Inc.


Kirsten Newbold-Knipp – Research Director: Gartner


Kirsten Newbold-Knipp is the Research Director at Gartner for digital marketing leaders, where she helps marketing leader take advantage of new digital tools and techniques. She was previously the VP of marketing at Bigcommerce, an Austin-based startup.


Amy Hawthorne – VP of Marketing: Phunware, Inc.


Amy Hawthorne is currently the VP of Marketing at Phunware, Inc. – a Multiscreen as a Service (MaaS) platform that allows brands to engage, manage and monetize their users. With over 15 years of experience, Amy has served as Director of Marketing at a host of companies during her illustrious career. She is an expert in strategy development, customer acquisition and funnel growth.


Andy Sernovitz – Chief Executive Officer: GasPedal


Andy Sernovitz is one of the most prominent voices in the word of mouth marketing space. He is the author of New York Times Bestseller, Word of Mouth Marketing: How Smart Companies Get People Talking, and also serves as CEO of and


Lisa Pearson – President: Umbel


Lisa Pearson was recently named President of Umbel, a customer data platform that empowers marketers to unify and access their own customer data. With over 20 years of experience, Lisa has served as CMO at publicly traded companies and was a board member and strategic advisor for American Express, Johnson & Johnson, Dell and more.


Paul D’Arcy – SVP of Marketing: Indeed


Paul D’Arcy is the SVP of Marketing at Indeed, another Austin-based company. He is responsible for worldwide marketing, alliances and business development for Indeed. With previous experience working as an Executive Director at Dell, Paul was recently named one of the 100 Most Innovative CMO’s in the World in 2015.


Hugh Forrest – Director: SXSW Interactive Festival

Image Credit: Nick Simonite/ABJ

Hugh Forrest is the Director at South by Southwest Interactive Festival. Serving as the Director since 1994, Hugh helped grow the obscure music event to the cultural and interactive machine we know today. He is the captain of the boat, where he picks speakers and topics and just makes sure that everything is smooth sailing. SXSW helped put Austin on the map, and Hugh is a big reason for its success.


Keeping Austin Weirder

The marketing and design scenes play a huge part in Austin’s creative culture. But how many agencies and design firms do you really know in the city? From advertising agency, Door Number 3, to branding studio, Creative Tonic, we will give you a detailed looked at the designers, marketers and creatives keeping Bat City super weird.

So sit back, relax, as we take you on a trip through Austin’s creative scene…

Stay up to date on all the content during our #AustinSpotted Activation by visiting the Austin Content Hub.

Daniel Kim