Meet Austin Multicultural Marketing Agency: Mando Rayo + Collective

Mando Rayo + Collective is a group of the brightest minds in multicultural marketing. As a team of All-Stars, MRC utilizes a community-based approach to marketing and advertising that helps the Agency influence and engage ever-changing multicultural marketplaces unlike anyone else. MRC’s vision is all about making a difference and challenging others to think differently. If you want to join this collective, reach out to the A-team in multicultural marketing.

Inside Mando Rayo + Collective

Check out Mando Rayo + Collective’s portfolio on Agency Spotter

Location: Austin, TX

In Austin Since: I’ve been in Austin for over 20 years and started Mando Rayo + Collective in 2013.

Core Services: Digital + Advertising + Marketing + Community Engagement + Multiculturals y Más!

# of Employees: We have a mix of 5-7 consultants.

# of Four-Legged Employees: 1 gallina (chicken) – not four-legged but still awesome.

Company Mantra: “Represent the Underrepresented”

Does your agency have a cool origin story?

I started the agency with the purpose of bringing community together and utilizing seasoned multicultural experts to work on meaningful projects in the advertising, marketing, community and digital spaces. Simply put, Mando Rayo + Collective utilizes a community-based approach to marketing and advertising.


Most Interesting Physical Thing in Your Office?

Tacos – because they’re delish and they bring people together.


What does #agencylife mean to you?

Putting your people first, work smarter, push – then push harder, and having fun.

“By day I’m a marketer at Mando Rayo + Collective, and by night I’m a TacoJournalist and author at @TacoJournalism & @TacosofTexas #tacolife”

– Mando Rayo, CEO


Partners in Crime

In 10 Words or Less, What We Do for Our Clients:

We co-create solutions by empowering communities and our clients.


3 Characteristics We Look for in Potential Clients:

  • A willingness to adapt to change and open to new ideas.
  • An interest in building strong relationships with consumers.
  • A focus on solving community problems.

Our Clients Love Us Because:

We are seasoned multicultural experts who bring new ideas and solutions to the community and our clients.

Clients We’ve Helped:

Whataburger, REI, KLRU-TV, PBS Austin, TimeWarner Inc., Texas Beef Council, Austin Film Society, People En Español, Capital IDEA, Southwest Keys Programs



Austin Access

The #1 Thing We Love About Austin:

Austin is a natural place to create.

How does your agency help Keep Austin Weird?

We’re redefining weird. Through our agency work, insights, and the way we engage with diverse communities in Austin.


What are your most admired local brands?

I heart brands that give back to the community including Bird’s Barber Shop, Industry Print Shop, Hops & Grain and Franklin Barbecue.

What are the top things your team will be doing at SXSW this year?

We plan on crashing SouthBites to check out the amazing food panels for “market research”. Yum!

During SXSW, what is the…

  • Hidden Gem: The taco scene in Austin is nationally recognized for a good reason, however there is an entire community of more underground mom and pop shops that can compete toe-to-toe with the city’s biggest taco names.
  • Most Overhyped: SXSW… It’s a machine.

Which is your favorite Austin food truck?

Veracruz All Natural, La Barbecue Cuisine Texicana, East Side King, Valentina’s Tex-Mex BBQ, Joes Bakery

Check out the Eat these Tacos at SXSW post from Taco Journalism written by Mando Rayo.



Keeping Austin Weirder

The marketing and design scenes play a huge part in Austin’s creative culture. But how many agencies and design firms do you really know in the city? From advertising agency, Door Number 3, to branding studio, Creative Tonic, we will give you a detailed looked at the designers, marketers and creatives keeping Bat City super weird.

So sit back, relax, as we take you on a trip through Austin’s creative scene…

Stay up to date on all the content during our #AustinSpotted Activation by visiting the Austin Content Hub.

Daniel Kim