BBDO, Grey, and Ogilvy are just a few of the largest marketing companies in New York City. It feels like almost every major ad agency has an office in the Big Apple, but for this list, we scoped out the biggest agencies headquartered in NYC.
Over the years, the landscape of global agencies has become extremely crowded and complicated. Sometimes all of a sudden agencies merge and are renamed just further adding to the confusion.
To better help you understand the global agency marketplace, Agency Spotter has put together a list of the largest marketing agencies in New York according to estimated yearly revenue. Keep in mind that this list represents the biggest agencies and not the agency networks such as Dentsu Inc, Interpublic, and Omnicom Group, Publicis Group, and WPP. It’s important to understand that if you’re searching for your next marketing partner, size doesn’t necessarily determine an agency’s ability. Budget, audience specialty, and industry experience are also a few things to look for. Thankfully, Agency Spotter allows you to search for an agency by a variety of criteria.
Revenue: $200 million (est.)
Huge is a full-service digital agency headquartered in Brooklyn. In addition to locations across the United States, the company also has six worldwide offices. Huge aims to grow businesses by creating experiences people love. Since the agency’s inception in 1999, the company has worked with a number of clients. A few of their select clients include Four Seasons, Lowe’s, TimeWarner, UPS, and others. See Huge’s online portfolio here.
Revenue: $201 million (est.)
Deutsch is recognized as one of the most cutting-edge fully integrated American agency. Found over 50 years ago in 1969 by David Deutsch, it remained an independent agency for many years until 2000 when Interpublic bought it. Clients include Taco Bell, Dr Pepper, Siemens, Reebok, H&R Block, PNC Bank, and DraftKings. Learn more about Deutsch and all that they have to offer.
Revenue: $245 million (est.)
Despite being a newer agency, Droga5, has quickly made a name for itself in the marketing world. Recently the company won awards for their work with Amazon Prime Video, IHOP, and Game of Thrones. In April 2019, it was announced that Accenture Interactive would be acquiring Droga5.
The agency has been named Agency of the Year over 20 times by a variety of organizations. And, at the end of 2019 Adweek presented Droga5 with the incredible honor, Agency of the Decade. Learn more.
Revenue: $270 million (est.)
McGarryBowen, an advertising agency founded in 2002, was the largest independent agency in New York until its acquisition by Dentsu in 2008. The company has worked with a number of clients. A few consists of: Crayola, Kraft Foods, JCPenny, Maserati, Marriott International, and Staples.
Revenue: $300 million (est.)
Back in 1972, Jack Porter and Bill Novelli found this reputable public relations firm. Today, Porter Novelli is an award-winning company with over 80 offices across the globe. Disney, Amazon, Sony, and Microsoft are just a few of its’ clients.
Fun Fact: Did you know that Porter Novelli had a role in facilitating the ALS Association’s Ice Bucket Challenge? Get to know Porter Novelli better here.
Revenue: $378 million (est.)
R/GA is a well-known international innovation consultancy agency that focuses on offering transformation at speed. In the late 1990s and early 2000s, R/GA first began to focus its efforts on interactive advertising. Since then, the agency has continued to help brands embrace digital and win a number of awards.
The company is best known for developing the Nike Plus platform and “Love Has No Labels” Ad Council spot.
Revenue: $500 million (est.)
While one of the largest marketing companies in New York City, Weber Shandwick, is also a worldwide communications company that delivers forward-thinking solutions. The agency was the only PR firm to appear as an Ad Age A-List Agency Standout in both 2017 and 2018.
The company’s clients include: Budweiser, Visit Sweden, Mexico City, Royal Caribbean International, Excedrin, Honeywell, among others. Learn more at Agency Spotter.
Revenue: $517 million (est.)
Ketchum is one of the largest and most geographically diverse PR agencies in the world. In 1923, George Ketchum found the firm. It was later acquired by Omnicom Group in 1996. A few of Ketchum’s major clients are Philips, Pfizer, Wendy’s, and Whirlpool.
Fun Fact: Ketchum handled the Torch relay for the 1996 Atlanta Olympics.
Revenue: $520 million (est.)
Universal McCann is a strategic media planning and buying agency that focuses on utilizing better science to create better art that drives better outcomes. The agency operates in over 100 countries and employees over 4,800 people. Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW, and Sony are just a few of the clients the company works with. Learn more about the services Universal McCann offers.
Revenue: $615 million (est.)
Spark Foundry, an advertising agency that specializes in media, was officially established in 2017. It’s one of five global media agency brands within Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing network of offices in key markets. Clients include: Taco Bell, Mattel, Southwest Airlines, Mondelez International, and Macy’s.
Revenue: $700 million (est.)
In 2018, WPP announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The result is Burson Cohn & Wolfe, a multinational communications and public relations agency. Although these two agencies haven’t been merged for very long, Cohn & Wolfe and Burson-Marsteller individually have an impressive track record.
For example, Burson-Marsteller is well-known for its crisis management in regards to how it handled the Chicago Tylenol poisonings for Johnson & Johnson. Learn more here.
Revenue: $738 million (est.)
RAPP is well-known as the CRM experts within the Omnicom Group. The agency offers its clients privacy-conscious marketing by going beyond compliancy and embracing the ethics required today. A few brands the company has worked with include Remington, Toyota, Ruffles, Fiat, Virgin Media and more.
Revenue: $750 million (est.)
Grey is one of the top advertising agencies in the world. The agency has worked hard to be named Adweek’s Global Agency of the Year in 2013 and 2015. In addition to Grey’s impressive accolades, the agency has a variety of international clients. A few include: Procter & Gamble, Diageo, Canon, DirecTV, and 3M. Find out more about Grey at Agency Spotter.
Fun Fact: To help pay the bills, Rolling Stones drummer (Charlie Watts), worked at Grey London in the early sixties as an assistant art director.
Revenue: $1 billion (est.)
Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1,800 programmatic experts, Xaxis has over 3,300 clients in 47 markets across the world.
Revenue: $1.6 billion (est.)
Until Vivendi, a French mass media company, acquired Havas in 2017, the agency was one of the largest independent advertising agencies in the world. Headquartered in New York, Havas Creative is the largest unit of the Havas Group. The agency’s partner list is extensive with brands such as IBM, Lacoste, Nestle, and Pfizer. Learn more.
Revenue: $2 billion (est.)
Started in 1948 by David Ogilvy, this New York City-based British agency provides services in advertising, PR, public affairs, branding, and more. A few of their long term clients include: American Express, IBM, and Dove. In the 1950s, Dove became a client of Ogilvy & Mather. Ogilvy was the agency behind the infamous Dove Campaign for Real Beauty and the short film Sketches.
Fun Fact: One of the agency’s first accounts was Guinness. Ogilvy was tasked with the challenge of introducing the beer to an American audience.
Revenue: $2 billion (est.)
BBDO, a worldwide advertising agency, is one of Omnicom Group’s biggest agencies. A few brands the company works with consists of Macy’s, Visa, GE, Mountain Dew, Airbnb, Samsung, and HP. Recently, BBDO won a second Super Clio for its’ work with Snickers on their Super Bowl LIV ad, #SnickersFixtheWorld. Learn more about BBDO Worldwide here.
Fun Fact: In Mad Men, the agency Sterling Cooper is reportedly inspired by BBDO.
Revenue: $2.1 billion (est.)
In 1970, TBWA was founded in Paris by William G. Tragos, Claude Bonnange, Uli Wiesendanger, and Paolo Ajroldi. It was later purchased by the Omnicom Group in 1993. More recently, this company made Fast Company’s list of the World’s Most Innovative Companies. Some of TBWA’s global partners are Apple, Gatorade, McDonald’s, and Nissan.
Revenue: $2.4 billion (est.)
In 1949, Bill Bernbach, Ned Doyle, and Maxwell Dane founded this well-known advertising agency. While DDB may keep a lower profile than other big agencies, the company has received an impressive number of awards for its work with top brands. Skittles, Unilever, U.S. Army, and Volkswagen are just some of the big-name brands DDB works with.
Revenue: $3 billion (est.)
J. Walter Thompson had been developing creative solutions to help brands for more than 150 years, meanwhile, Wunderman was founded back in 1958. In November 2018, WPP announced it was merging these two agencies to form Wunderman Thompson. In addition to being one of the largest marketing companies headquartered in New York, this company is also a global agency with nearly 200 offices in over 60 countries.
Several of the company’s clients: Philips, Danone, Nike Cricket, JD Sports.
Revenue: $3.2 billion (est.)
McCann is a global advertising agency that has created some most iconic advertising campaigns of the last century. From Coke’s “I’d Like to Buy the World a Coke” to Mastercard’s “Priceless” slogan, McCann continues to help brands engage with consumers in their daily lives. Part of Interpublic Group, the agency’s client list is comprised of GM, Aldi, Cigna, Microsoft, Verizon and more. Learn more.
Revenue: $3.5 billion (est.)
Parent: IBM Global Services
IBM iX is serving as its clients global business design partner. The agency uses IBM Design Thinking principles to deliver progressive ideas not just for design but for the solving of business problems. IBM iX calls Fox Sports, ExxonMobil, T-Mobile, and the Toronto Raptors their clients.
Revenue: $4.1 billion (est.)
Deloitte Digital is a digital advertising agency within the Deloitte Consulting umbrella. Most shocking is that this digital agency is only eight years old. It has the ability to provide everything from strategy to logistics plus branding and cybersecurity. This is one of the many reasons why more and more companies are choosing to work with this well-rounded agency.
Revenue: $8.5 billion (est.)
Accenture Interactive is the world’s largest agency based on revenue. The digital agency is a subsidiary of management consultancy, Accenture. A few of their clients have included: Carnival Corp., H&M, Northside Hospital, National Park Service, and so many more.
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