Agency Spotter’s 2020 Marketing Trends Report showed us that content marketing is in high demand. But, what is the reason behind this increase? Keep reading as we discuss why marketers are ramping up content marketing and how you can create a successful content marketing strategy for your company.
What’s Behind the Content Marketing Demand?
Over the past few years, we’ve slowly seen marketers take new approaches to content marketing. One of the main driving forces behind the evolution of content marketing is social media. Many times, content marketing and social media go hand-in-hand. Marketers know that social media is one of the most important platforms when it comes to promoting content.
TikTok, Instagram, Facebook, Pinterest, and Twitter have all become mainstream social media outlets. And where consumers go, naturally brands must follow.
2019 – Social Media and Content Marketing In Demand
Agency Spotter’s 2020 Marketing Trends Report provides a comprehensive breakdown of 25 different marketing services. Both social media and content marketing landed in the top 10.
It’s probably no surprise that social media came in as one of the top 5 trending marketing services. It landed at spot #3, moving up two places from the year prior.
Meanwhile, content marketing came in at spot #10. This service moved up 3 positions from the year before.
Too Many Outlets to Count
In addition to social media, more and more marketers are taking advantage of podcasts. One brand that did a great job of this was McDonald’s. They saw ample success with their branded podcast, “The Sauce.” It gave them the unique opportunity to engage with their audience in a way that a traditional podcast advertisement might not. Learn more about how your brand can benefit from podcast marketing here.
With so many different platforms, content creators are finding themselves in a very great position. It’s a dream to have so many ways to reach consumers, however, it does yield one particular challenge: how to keep up with the demand for content creation.
In order for your brand to remain “relevant”, you must keep up with each platform’s algorithm. This especially rings true when it comes to social media.
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds.”
– Neil Patel
Neil Patel says “If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds.”
The Solution is Simple
The solution to this problem is rather simple. And, it all starts with the following equation:
It’s all about being resourceful. In the past, a photoshoot would yield maybe 5 key shots. Today, technology gives you the ability to produce hundreds or thousands of asset variations out of that initial content. Check out the infographic below to get a better understanding of exactly how you can do this.
Save Time and Repurpose Content
One of the major benefits of repurposing content is that it will save marketers a lot of time! Why waste time developing new content when you can easily recycle.
The infographic above demonstrates the concept by starting with an initial piece of long form video content, however, it’s important to note that there are also other ways to do it as well.
Below is just a potential web of opportunities:
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Agency Spotter’s website maps the marketing services industry landscape, making it easy to use more information, like verified client reviews, to build a shortlist and select the right agency partner. For more information or to search for your next digital agency partner, visit agencyspotter.com.