Any other day we fast forward through the commercials or tune them out…but not during Super Bowl Sunday. This is the one day that people look forward to watching commercials.
This year, brands went all out in securing celebrities to be featured in their ads. Alicia Silverstone, Miles Teller, and Ozzy Osbourne are just a few of the stars who graced our television during the big game.
Here are the best Super Bowl commercials of 2023.
BUD LIGHT – “Easy to Drink, Easy to Enjoy”
This year, Bud Light wowed Super Bowl viewers with an extremely relatable commercial. In this ad, actor Miles Teller and his wife and Keleigh Sperry Teller make the most of being stuck on hold with customer service. They turn the frustrating experience into a dance party as they crack open a Bud Light.
PopCorners – “Breaking Good”
PopCorners brought their A-Game for their very first Super Bowl commercial. Inspired by the original “Breaking Bad” storyline, this ad reimagines what it would have been like had Walt and Jesse used their talents to Break Into Something GoodTM.
Uber One – “One Hit for Uber One”
Agency: Special Group
Uber One’s Super Bowl commercial features Diddy helping the membership service create a song. Diddy may not do jingles, but he sure knows how to make a hit song. This commercial also features Montell Jordan, Donna Lewis, Kelis, Ylvis, and Haddaway.
Pringles – “Best of Us”
Agency: Grey Group
Have you ever found yourself with your hand stuck in a Pringles tube? Well…this commercial is dedicated to you. This ad shows that anyone is capable of getting their hand stuck in a Pringles can: surgeon, judge, and even Meghan Trainor.
Google – “Fixed on Pixel”
In its latest Super Bowl commercial, Google shows how users can fix photo mistakes with the power of Pixel. Watch Amy Schumer, Doja Cat, and Giannis Antetokounmpo relive their photos the way they remember them.
Workday – “Work-Day”
In this commercial, we learn that “rock stars” have no place in the corporate world. Rock stars such as Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, and Paul Stanley, have worked hard to earn their titles. See what these legends have to say about people calling each other “rock stars” in the workplace.
Busch Beer – “Shelter”
Agency: The Martin Agency
This commercial features the unveiling of the “Busch Guide”, a book of outdoor survival advice. As Busch Guy introduces “shelter,” a familiar face emerges from the tent. As Sarah McLachlan’s “In The Arms of an Angel” begins playing, Sara emerges from the tent and begins a plea similar to the one featured in ASPCA commercials.
Rakuten – “Cher Is Back”
Alicia Silverstone reprises her role as her iconic ’90s role as Clueless character Cher Horowitz. This 2023 Super Bowl commercial shows Cher doing what she does best…shopping. There is no doubt that this ad left many viewers feeling extremely nostalgic.
With the Super Bowl being the most watched annual sporting event in the world, brands must sieze the moment and create an impactful ad. While some of these commercials were developed in-house, many of these brands worked with creative agencies to make a memorable spot.