Twitter’s Most Influential Marketers


Chief Marketing Officers, Chief Brand Officers, Head of Marketing, Chief Customer Officer…Agency Spotter has garnered a list of Twitter’s 30 most influential marketers.

These men and women are some of the most innovative, creative, and technology savvy business leaders on and off Twitter. We found leaders who are revolutionizing their industry as well as utilizing their voices to share knowledge and drive change via social media.

We’ve included a link to the Twitter account of these influential marketers so you can learn more about their impact and follow them.


Amber Osborne – CMO at Doghead Simulations

Over 41k Followers

In 2017, Amber joined Doghead Simulations as their Chief Marketing Officer. She is responsible for the product marketing strategy and day-to-day executive marketing.

Prior to joining this team, Amber was CMO at Meshfire, an Artificial Intelligence based social media management platform. Follow her for everything marketing and trendy industry news.


Ann Lewnes – Executive Vice President & CMO at Adobe

Over 15k Followers

As Adobe’s EVP and CMO, Ann leads their marketing and communications efforts. In 2019, she was inducted into the American Marketing Association’s Hall of Fame. In addition to this, Forbes named her one of the “World’s Most Influential CMOs.”

Check out her Twitter for everything Adobe, music, film, media, and design related.


Antonio Lucio – Global CMO at Facebook

Over 41k Followers

As of September 2018, Antonio has acted as Facebook’s Global Chief Marketing Officer. Prior to this, he led HP’s marketing team for over three years.

Antonio holds a number of accomplishments, a few include: Forbes “2019 Most Influential CMOs in the World” list and PRWeek’s “2018 Outstanding Marketer of the Year.”


Bozoma Saint John – CMO at Endeavor

Over 50k Followers

As CMO, Bozoma drives the marketing efforts for Global Marketing clients and premium brands. In addition to Endeavor, she has worked for other major brands such as Apple, Uber, and PepsiCo.

If you’re in need of both inspiring and delightfully witty tweets, check out her account.


Brian Kardon – CMO at Fuze

Over 17k Followers

Since 2015, Brian has worked at Fuze as CMO. He is responsible for the company’s market positioning, thought leadership, demand generation, and integrated marketing.

Brian and the marketing team won the prestigious ROI Award from SiriusDecisions for Excellence in Demand Creation.


Charles Pascalar – Head of Marketing at San Antonio Shoemakers

Over 155k Followers

Prior to taking on this role in 2019, Charles worked at Novorasi Consulting Group, Payless ShoeSource, and Charming Shoppes. As one of Twitter’s most influential marketers, Forbes listed him a “Must Follow Marketing Minds.”

In 2012, Charles published Holidays for Kids, a book featuring over 50 fun ideas to be the coolest parent in the neighborhood.


Chris Capossela – CMO at Microsoft

Over 14k Followers

Chris joined Microsoft in 1991 and has now worked there for over 25 years. As CMO, he leads marketing across both the consumer and commercial businesses. In addition to this, Chris is a board member of Worldreader. This non-profit is on a mission to bring digital books to every child and their family.

Check out his Twitter for everything family, tennis, and technology related.


David Edelman – CMO at Aetna

Over 22k Followers

As CMO, David is responsible for leading research, design, and strategy related initiatives. Prior to this role, he spent eight years at McKinsey & Company where he co-led the Global Digital Marketing and Sales Practice and served as CMO.

Interested in a feed full of health, marketing, and occasional saxophones? Head over to his Twitter.


Diana O’Brien – Global CMO at Deloitte

Over 41k Followers

For over 24 years, Diana has worked at Deloitte. In January 2018, she began her position as Global Chief Marketing Officer.

Among her many honors include: World Women Leadership Congress & Awards’ “2019 Women Super Achievers Award” and being listed as one of Forbes “2018 World’s Most Influential CMOs.”


Donna Lencki – CMO at Capital Blue Cross

Over 27k Followers

As CMO, Donna is responsible for helping to drive growth for the company and its subsidiaries. For instance, she does this by increasing brand equity, expanding scope and presence in the marketplace through strategic diversification efforts. 

Follow her on Twitter for marketing, digital health, innovation, and consumer experience coverage.


Jascha Kaykas-Wolff – CMO at Mozilla

Over 17k Followers

Since 2015, Jascha has acted as Chief Marketing Officer for Mozilla. There he leads the company’s global marketing strategy and organization. Before joining Mozilla, Jascha served as CMO for BitTorrent.

In addition to his role at Mozilla, Jascha is a co-host on the podcast This is Your Life in Silicon Valley. With this podcast, they hope to share a different perspective on life in the Bay Area.


Joel Warady – General Manager, Chief Sales & Marketing Officer at Enjoy Life Food

Over 12k Followers

For over 18 years, Joel has worked at Enjoy Life Foods which is the #1 brand of allergy-friendly foods. In 2011, he began his role as Chief Sales & Marketing Officer.

Joel has traveled the world speaking about digital marketing, social media, and marketing trends. Check out his account if you’re interested in insights on marketing, free-from foods, or consumer packaged goods.


Karen Quintos – Executive Vice President & Chief Customer Officer at Dell

Over 21k Followers

Karen first began her journey at Dell in 2000. Since April 2017, she has acted as the company’s EVP and Chief Customer Officer. In addition to this, Karen passionately advocates for the advancement of women in the technology field.

Forbes listed her among one of the “50 Most Influential CMOs.” Furthermore, Working Mother Magazine named Karen “Mother of the Year.”


Ken Herron – CMO at UIB

Twitter's Influential Marketers

Over 127k Followers

As UIB’s Chief Marketing Officer, Ken leads their global marketing teams. Their primary objective is to make human to machine communication simple. In 2018, Insights Success Magazine named him as one of “30 Most Creative Corporate Leaders to Watch.”

For your daily dose of technology, give Ken’s Twitter a visit.


Kieran Hannon – CMO at Openpath Security

Over 11k Followers

In April 2019, Kieran joined Openpath Security as their Chief Marketing Officer. Prior to joining Openpath Security, he served as CMO at Belkin International for six years.

He is also a Technology Advisory Board member of Enterprise Ireland, which is a government agency that promotes Irish companies around the world, In 2018, Kieran received the SXSW Valiente Award for Bold & Courageous Marketing.


Leslie Berland – CMO at Twitter

Over 38k Followers

Prior to joining Twitter in 2016, Leslie worked at American Express where she assisted in creating the company’s very first social media strategies.

Leslie was listed on Advertising Age‘s “Creativity 50.” In addition to being one of Twitter’s most influential marketers, she’s a board member for Make-A-Wish America and Ad Council.


Linda Boff – CMO at General Electric

Over 15k Followers

For over 15 years, Linda has worked at General Electric. Since becoming CMO in 2015, GE has approached their marketing campaigns from a new perspective. Prior to joining GE, Linda held roles at Citigroup, the American Museum of Natural History, and Porter Novelli.

Adweek identified her as a 2017 “Grand Brand Genius.” The year prior, Linda also won the Matrix Award.


Lorraine Twohill – CMO at Google

Over 11k Followers

Lorraine first joined Google in 2003 and was promoted to Chief Marketing Officer in 2009. As CMO, she is responsible to tell the evolving story of Google.

In 2018, Lorraine accepted the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She was also named Adweek’s “Grand Brand Genius” in honor of her role in shaping Google’s marketing efforts.


Lynne Johnson – CMO at Consumers Credit Union

Over 15k Followers

Since 2011, Lynne has served as Consumers Credit Union’s Chief Marketing Officer. She is recognized for her creation of the Wedding Cake philosophy which helps guide organizations to communication success.

In addition to mothering six kids, Lynne is a dedicated community volunteer. She is actively involved in the Grand Rapids Economic Club, Allies Angels, and many more.


Margaret Molloy – Global CMO & Head Of New Business at Siegel+Gale

Over 32k Followers

For over five years, Margaret has worked at Siegel+Gale. A top global brand strategy, design and experience firm, she is responsible for setting the firm’s marketing and growth strategy.

The Drum named Margaret as 2017 “Marketer of the Year.” Additionally, Forbes listed her as “Top 5 Most Influential CMO on Social Media.” She is also the Chairperson of The Marketing Society in New York.


Maria Winans – CMO, North America Marketing at IBM

Over 22k Followers

Maria first joined IBM in 1991 as a sales representative. Now as CMO for IBM North America, she is responsible for everything marketing related at IBM. This includes client experience, engagement, and the health of the IBM brand. 

Maria encourages others to, “Be rooted by your culture, but not constrained by it.” Check out her account for all things technology, marketing, and IBM related.


Marisa Thalberg – Global Chief Brand Officer at Taco Bell

Over 18k Followers

Marisa has worked at Taco Bell since 2015. In 2002, she found Executive Moms, which serves as leading source of content and community for women who are both moms and professionals.

In addition to being one Twitter’s most influential marketers, she has received a number awards. For 2019, 2018, and 2017 Forbes named her one of the “Top 50 Most Influential CMOs in the World.”


Musa Tariq – Global Head of Marketing at Airbnb Experiences

Over 27k Followers

Before joining Airbnb in October of 2018, Musa served as VP and Chief Brand Officer at Ford Motor Company. In addition to Ford, he has worked at Apple, Nike, Burberry and other big name brands.

Forbes ranked Musa as their 7th “Most Influential CMO.” For some laughs and travel posts, head over to his twitter account.


Philip Schiller – Senior Vice President of Worldwide Marketing at Apple

Twitter's Influential Marketers

Over 245k Followers

In February 2002, Philip became a member of Apple’s executive team as their Senior Vice President of Worldwide Marketing. He has worked at Apple for over 25 years in various marketing management positions.

It is undeniable that Philip is one of Twitter’s most influential marketers. Be sure to head over to his Twitter for everything Apple and Boston sports related.


Raja Rajamannar –  Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard

Over 7k Followers

Raja is the chief marketing and communications officer for Mastercard and president of their healthcare business. In this role, he is in charge of leading the company’s marketing transformation.

Raja was listed among the Forbes 2018 “Top 5 World’s Most Influential CMOs” and Business Insider’s “Top 25 World’s Most Innovative CMOs.”


Shashi Bellamkonda – CMO at Surefire Local

Over 31k Followers

In 2015, Shashi joined Surefire Local’s executive team as CMO. When he’s not providing insights as one of Twitter’s influential marketers, Shashi is spreading knowledge in the classroom. He is a part time adjunct professor at Georgetown University.

Check out his account for the latest technology and industry trends.


Stephanie McMahon – Chief Brand Officer at WWE

Twitter's Influential Marketers

Over 2.9m Followers

Stephanie has been at WWE for over 14 years, but she first became CBO in 2013. At WWE’s she is responsible for brand, community relations, and pop culture strategy.

For the past few years, Adweek has included Stephanie in their list of the “Most Powerful Women in Sports.” In addition to this, she was selected as part of Sports Business Journal’s 2017 class of “Game Changers: Women in Sports Business.”


Tim Minahan – EVP, Business Strategy & Chief Marketing Officer at Citrix

Over 18k Followers

As executive vice president, business strategy and chief marketing officer at Citrix, Tim has a proactive role in overall business strategy and global marketing strategy.

Prior to joining Citrix, Tim was a member of the executive team at SAP and Ariba. He has also been named a “Top 25 B2B Marketers in the C-Suite.”


Thomas Butta – CMO at SignalFx

Twitter's Influential Marketers

Over 10k Follower

Thomas has served as Chief Marketing Officer of SignalFx since 2017. Prior to joining SignalFx, he was CMO of Sprinklr,

In addition to this, Thomas serves as an advisor for multiple organizations: Kustomer, Teampay, Sapho, Urban Airship, and Smigin. He was also a finalist for the Charles Coolidge Parlin Award.


Tyrona Heath – Global Lead, Market Development at LinkedIn Marketing Solutions

Over 23k Followers

At LinkedIn, Tyrona is responsible for scaling education on their Marketing Solutions product. Since 2015, she’s managed the education strategy across the organization to ensure the program has the highest quality.

Prior to joining the LinkedIn team, Tyrona worked at IBM, Founder, and Google. She also serves as an advisor for the Nicaragua Community Health Connection.


References

Information & Image Credit: Subjects’ LinkedIn, Twitter, Company Website

 

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Nicole Schuster

Marketing Specialist at Agency Spotter
Nicole is a Marketing Specialist at Agency Spotter. She graduated summa cum laude from The University of Georgia with a degree in Public Relations and is looking forward to diving deeper into the marketing and startup world. In her free time, Nicole enjoys cheering on the Georgia Bulldogs and cuddling with her dog.
Nicole Schuster