Ask The Expert

Ask the expert coverage features CMOs (Chief Marketing Officers), VPs of Digital, and other top marketers experts sharing advice to help you in a specific area. We even sit down and do video interviews through our CMO Talks Series to bring you face to face with leaders that want to share some of their marketing secrets, leadership insights, and much more.

Enjoy our marketing experts. Let us know what you want to ask the experts. And then, take hold of your own career by finding an agency partner who can help you succeed on AgencySpotter.com.


Marketing advice cmo talks with Beam Suntory Global CMO Rebecca Messina
Find out what qualities the greatest marketers possess, the most important things you can do to build a great agency relationship, and other marketing advice on the capability of marketing and working with people in this talk between Beam Suntory’s Global CMO, Rebecca Messina, and Agency Spotter’s CEO, Brian Regienczuk. […]

CMO Talks: Marketing Advice And People with Rebecca Messina, Global ...


CMO Talks: Solutions Brands David Jaye The Weather Company
In our second of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, talks solutions brands and about the big data IoT (Internet of Things) opportunity with IBM. Part 2: A conversation with David Jaye, CMO of The Weather Company, An […]

CMO Talks: Solutions Brands with David Jaye of The Weather ...


CMO Talks: Agency Partnerships David Jaye The Weather Company
In our first of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, discusses Jaye’s work on the advertising agency side of the business and his transition to being a client. What is agency life like and how did it prepare […]

CMO Talks: Agency Partnerships with David Jaye of The Weather ...



11 brand-guy-kawasaki-canva
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]

Branding Advice You’ll Never Forget, From Brands That Are Shaping ...


airbnb_logo-before-n-after branding
Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t. I remembered that there was some minor controversy about it. But, I certainly recognize and remember the Airbnb brand today. As Agency Spotter set out to cover branding and branding agencies for two weeks, […]

Branding A Unicorn For Super Brand Status: Airbnb


CMO Talks Crisis Communication with Amy Comeau of Emory Healthcare
There are few industries where crisis communication is more important than when it comes to healthcare, especially when you have the attention of the nation and the world. Our talk with Amy Comeau, the head of marketing at Emory Healthcare in Atlanta, explores what it was like at a major […]

CMO Talks: Crisis Communication with Emory Healthcare’s Amy Comeau



CMO Talks: Healthcare Marketing Trends with Ellen Donahue-Dalton of Medecision
Today, we have Ellen Donahue-Dalton, the head of marketing at Medecision. Ellen is speaks on consumer healthcare marketing and related marketing trends. Ellen is passionate about supporting innovation and entrepreneurs. With more than 20 years of marketing leadership, she has helped transform everything from organizational culture to user experience and […]

CMO Talks: Consumer Healthcare Marketing Trends From Medecision’s Ellen Donahue-Dalton


ask expert
Guest writer Michael Valverde is the Head Producer and Storyteller at The Content Mine – a video production studio based in Atlanta. Michael helps his corporate and non-profit clients consistently mine and share their evolving stories. Michael is an award-winning filmmaker and marketing innovator with brand and agency experience. Take it away […]

How Movie Trailers Harness the Five Elements of Compelling Content


cmo talks marketing empathy kyle porter salesloft
Hear our talk with Kyle Porter, the CEO and Co-Founder of SalesLoft. SalesLoft is the world’s #1 prospecting and appointment setting software. In 2015, SalesLoft was recognized for their organizational health receiving Atlanta’s #1 best place to work in a survey by Atlanta Business Chronicle. SalesLoft grew from 4 employees […]

CMO Talks: Kyle Porter of SalesLoft on Marketing with Empathy ...



cmo talks influencer marketing kurt uhlir sideqik
Join us as we talk to Kurt Uhlir, the CEO and Co-Founder of Sideqik, a platform that has quickly become the application of record for marketing teams working with brand influencers, athletes, players, local retailers, affiliates, ambassadors and other types of partners. Kurt is known for leading, advising & building […]

CMO Talks: Kurt Uhlir of Influencer Marketing Platform Sideqik


Insights for Managing Your Creative Agency
It’s a rite of passage for every marketer. Congratulations, for the first time, you’re managing your creative agency relationship. The agency search is over and you have a new agency partner that exceeded your expectations from the initial impression to the final pitch. Now it’s time to get to work. […]

Ask the Expert: 5 Insights for Managing Your Creative Agency


business development
Master the art of business development with tips from one of the world’s leading social selling experts.   Sales and new business development has evolved to become one of the most crucial functions of any organization. Whether your product or brand is customer-facing, or focuses more in the B2B space, […]

Business Development Success: An Expert Interview



ed nevraumont marketing analytics
Agency Spotter recently sat down with Ed Nevraumont, a CMO and seasoned analytical marketer with over 15 years of experience at organizations like McKinsey and Expedia.   Today’s CMO needs both a creative vision and a serious proficiency with marketing analytics to build a sustainable, successful brand. Ed Nevraumont is […]

Marketing Analytics for the C-Suite: An Expert Interview


The "Never, Ever Give Up" viral video
There is no recipe for going viral. But the man behind one of YouTube’s most viral videos is sharing some of his tactics with us. Remember when this inspiring piece about Arthur’s transformation showed up on your Facebook feed? Arthur Boorman’s powerful story was shared over and over. Nick Jonas […]

Go Viral: Top Tips From A Viral Video Master


Avoid these 4 digital marketing traps
Stay ahead of these digital marketing pitfalls. Guest writer Natalie Dell O’Brien is a marketing strategist based in Silicon Valley. She blogs about digital marketing and career development at www.NatalieDellObrien.com. A former elite athlete, she is also an 2012 Olympic Bronze Medalist in rowing and corporate motivational speaker. Take it […]

4 Digital Marketing Traps to Avoid in 2015



Steve Denker talks agency partnership
Get more from your partnerships. Too many client-agency partnerships are crushed on the rocks because of miscommunication and mismatched expectations. You invested time in finding your creative agency; don’t let your effort turn into a sunk cost. Steve Denker, of strategy agency TopRight Partners, shares six tips you can use […]

6 Insider Tips for a Strong Creative Agency Partnership


Expert advice from an Atlanta ecommerce agency
Maximize your e-commerce agency ROI. You’ve got an operational e-commerce site. Congrats! But now it’s time to drive revenue, especially as the holiday shopping season ramps up. Just as Agency Spotter can help you find the right ecommerce agencies to build your site, we can help take that relationship to […]

5 Questions to Ask Your E-Commerce Agency To Optimize Performance


Find branding agencies that can improve your customer's loyalty.
What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]

Expert Talks: Can This Just Be a Fling? Building Better ...



Better CMOs Don't Get Fired
The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite or are climbing the rungs, these videos from McKinsey on Marketing & Sales can help you be a better marketer in less than six minutes. The role of the CMO […]

3 Videos That Will Make You a Better CMO


Doug
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]

Five Easy Ways to Kill Your Brand