Leadership + Insights

Discover expert interviews with marketing leaders from brands big and small. Watch our CMO Talks video series. Get insights on agency management and creative leadership. Learn how to write the best RFP, agency brief, measure ROI, and everything in between. Agency Spotter is your resource for finding great agency partners, selecting that partner, and managing your agency relationship.


CHICAGO-MARKETING-HUB-AGENCY-SPOTTER
Find top Chicago marketing agencies ❯❯   Chicago Marketing Agencies on Agency Spotter Inside Chicago’s Marketing, Advertising, and Design Scene Chicago Marketing: Inspiring Great Brands and Agencies Chicago and the marketing and advertising industry grew up together from the ashes of the Great Fire. In fact, Chicago can be credited […]

Chicago Marketing, Advertising and Design Spotlight


What Makes A Great Digital Marketing Brief?
A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders shared what exactly makes a good digital marketing brief and what you should avoid. In […]

What Makes a Great Digital Marketing Brief?


cmo talk at&t brand experience design gregg heard
How do you unify a Fortune 100 brand as old as AT&T? Hear from design and brand identity executive, Gregg Heard, as he shares the progress that AT&T has made and how that drives the brand experience customers. Gregg Heard, Vice President of Brand Identity and Design, at AT&T talks […]

CMO Talks: Designing The Brand Experience at AT&T



agency spotter agency search trends report 2016 h1
ATLANTA, Sept. 14, 2016 – Today, Agency Spotter published a trends report showing top trends for agency search and marketing services. The marketing services are evaluated based on marketers searching for agencies and design firms for the first half of 2016 as compared to results across 2015. The leading marketing […]

Agency Spotter Publishes Marketing Services Trends Report


agency spotter agency search trends report 2016 h1
Access the latest trends report for agency search and industry insight for free In this report, Agency Spotter shares trends research and insights on how you can help your agency partners and your marketing colleagues save time and find the right partners. As someone working with digital agencies, advertising agencies, […]

Agency Search Trends Report 2016


CMO Talks Digital Futures Tom Daly Coca-Cola
How do you maintain focus to shape the future of digital for your company? Industry veteran, Tom Daly, shares his candid reflections on turning the ship and his experiences across top brands like UPS and Coca-Cola. Tom talks about turning towards a digital future and offers tips for any digital […]

CMO Talks: Put Digital Future Within Arm’s Reach of Desire



finding the best web design agency
You will find many who are looking, many who are lost, but do you know how to find the best web design agency? Finding the best of anything is a tall task since it is subjective. We are going to arm you with tools to set the context and find […]

Finding the best web design agency


web design agency search tips
We have interviewed hundreds of marketers and web design experts over the last few years. In all that time, there have been some common time wasters that consistently come up. We are here to help you take those days back with expert advice on what not to do and what […]

Save days: Do’s and don’ts of finding a web design ...


CMO Talks QASymphony CMO Talks With Agency Spotter
Lessons of going from large enterprise to the startup world A lot of people who work in large companies say, “I really want to do something more entrepreneurial”. But, most don’t have any idea what they are getting into. Before leaving your cushy enterprise gig, you should attend this session. […]

CMO Talks: Lessons of an Enterprise Marketer Gone Startup a ...



CMO Talks Terminus CMO With Agency Spotter
How does a startup help to build an entirely new product category while trying to grow its own business as quickly as possible? In the world of B2B marketing, there are very few companies that can claim they helped build a category. Salesforce has helped the SaaS world grow by […]

CMO Talks: How You Can Create A Brand New Category ...


Marketing advice cmo talks with Beam Suntory Global CMO Rebecca Messina
Find out what qualities the greatest marketers possess, the most important things you can do to build a great agency relationship, and other marketing advice on the capability of marketing and working with people in this talk between Beam Suntory’s Global CMO, Rebecca Messina, and Agency Spotter’s CEO, Brian Regienczuk. […]

CMO Talks: Marketing Advice And People with Rebecca Messina, Global ...


CMO Talks: Solutions Brands David Jaye The Weather Company
In our second of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, talks solutions brands and about the big data IoT (Internet of Things) opportunity with IBM. Part 2: A conversation with David Jaye, CMO of The Weather Company, An […]

CMO Talks: Solutions Brands with David Jaye of The Weather ...



CMO Talks: Agency Partnerships David Jaye The Weather Company
In our first of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, discusses Jaye’s work on the advertising agency side of the business and his transition to being a client. What is agency life like and how did it prepare […]

CMO Talks: Agency Partnerships with David Jaye of The Weather ...


11 brand-guy-kawasaki-canva
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]

Branding Advice You’ll Never Forget, From Brands That Are Shaping ...


airbnb_logo-before-n-after branding
Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t. I remembered that there was some minor controversy about it. But, I certainly recognize and remember the Airbnb brand today. As Agency Spotter set out to cover branding and branding agencies for two weeks, […]

Branding A Unicorn For Super Brand Status: Airbnb



top-branding-agencies-insights
Search and selection of the right branding partner can be hard Welcome to a smarter branding agency search with Agency Spotter. We do two things to help make marketers lives easier: 1. Agency Spotter’s blog answers the questions you have about finding and working with a great branding agency. 2. […]

Top Branding Agencies + Insights You Need To See Now


See the vitaminwater project by Brokaw on Agency Spotter
Let those with the best work win Agency Spotter releases Project Search, delivering another industry innovation to drive change and transparency across the marketing services industry. Project Search allows marketers to find amazing creative partners, design firms, and production studios by looking at their work first. Decision makers can favorite […]

Introducing Project Search: Find Your Next Partner By The Great ...


Dallas
Dallas is known for its bustling business industry, thriving job market, and southwest’s amazing creative and marketing scene. Home to some of the best universities and business programs in the country, Dallas is a hotbed for young professionals and creative talent. So to get a better grasp of the Dallas creative […]

Top Dallas Universities with the Best Creative Talent



Top Dallas Marketers
Highlighting the top Dallas marketers shaping the city’s thriving creative community! Dallas is a city known for everything being bigger, bolder, and better…and that theme doesn’t stop with its marketing leaders. With a wide variety of characters from CMO’s to agency leaders and sports owners, Dallas’ list of top marketers […]

Top 14 Dallas Marketers


Big Dallas Business and Agencies
Just as Dallas is a city full of neighborhoods, the Dallas advertising and design community is spread across the city within these neighborhoods. From downtown to the eclectic Design District to the greater metro area, there are plenty of amazing Dallas agencies waiting to be discovered to help your brand […]

Take a look inside Dallas big business and marketing agencies


Dallas Marketing Hub
Search smarter for top          Dallas advertising agencies ❯❯   Dallas Digital Agencies on Agency Spotter In Depth with Dallas Digital Agencies, Design Firms, and Ad Agencies Dallas Digital Agencies, Design Firms, and Marketing With the sixth largest metro in the United States, Dallas is big. But, […]

Top Dallas Agencies and Design Firms



Screen Shot 2016-03-16 at 6.46.21 PM
Austin is the Southwest Capital for technology, creative, culture, marketing and everything weird in between. We wanted to highlight the awesome talent in the city by showcasing the best the city has to offer. I’m sure we are missing a ton of deserving candidates in Austin, but these marketing experts caught […]

Top 10 Marketers in Austin


Agency Spotter iPhone App Featured on AdWeek
Know a marketer or subject matter expert who is always complaining about their digital agencies, their branding agency, or design firms? Now there’s an app for that. Save them more than a hundred hours doing an agency search by telling them about Agency Spotter’s new iPhone App. Our mission, to […]

New iPhone App: Saves Marketers 100+ Hours. Simplify Agency Search, ...


CMO Talks Crisis Communication with Amy Comeau of Emory Healthcare
There are few industries where crisis communication is more important than when it comes to healthcare, especially when you have the attention of the nation and the world. Our talk with Amy Comeau, the head of marketing at Emory Healthcare in Atlanta, explores what it was like at a major […]

CMO Talks: Crisis Communication with Emory Healthcare’s Amy Comeau



CMO Talks: Healthcare Marketing Trends with Ellen Donahue-Dalton of Medecision
Today, we have Ellen Donahue-Dalton, the head of marketing at Medecision. Ellen is speaks on consumer healthcare marketing and related marketing trends. Ellen is passionate about supporting innovation and entrepreneurs. With more than 20 years of marketing leadership, she has helped transform everything from organizational culture to user experience and […]

CMO Talks: Consumer Healthcare Marketing Trends From Medecision’s Ellen Donahue-Dalton


20 Marketers
Highlighting the top marketers in Los Angeles from across entertainment, fashion, technology, start-ups, agencies and much more. LA is a hotbed of talent in almost every industry you can think of, in fact, it has been called the Creative Capital of the World. Here are our picks for the most […]

Top 20 Marketers in Los Angeles


ask expert
Guest writer Michael Valverde is the Head Producer and Storyteller at The Content Mine – a video production studio based in Atlanta. Michael helps his corporate and non-profit clients consistently mine and share their evolving stories. Michael is an award-winning filmmaker and marketing innovator with brand and agency experience. Take it away […]

How Movie Trailers Harness the Five Elements of Compelling Content



Comp
The city of reinvention. Perfect weather forever. Fame. Music. Video Game Culture. Food. Comicon. Fashion. Aerospace. Clean tech and healthcare. LA was born from promotion, it was created by marketers, and once the hollywood machine got going, the city of lights became a vortex pulling all types of industry, creatives, […]

Meet the Creative Capital of the World: Los Angeles–Lights, Design, ...


cmo talks marketing empathy kyle porter salesloft
Hear our talk with Kyle Porter, the CEO and Co-Founder of SalesLoft. SalesLoft is the world’s #1 prospecting and appointment setting software. In 2015, SalesLoft was recognized for their organizational health receiving Atlanta’s #1 best place to work in a survey by Atlanta Business Chronicle. SalesLoft grew from 4 employees […]

CMO Talks: Kyle Porter of SalesLoft on Marketing with Empathy ...


cmo talks influencer marketing kurt uhlir sideqik
Join us as we talk to Kurt Uhlir, the CEO and Co-Founder of Sideqik, a platform that has quickly become the application of record for marketing teams working with brand influencers, athletes, players, local retailers, affiliates, ambassadors and other types of partners. Kurt is known for leading, advising & building […]

CMO Talks: Kurt Uhlir of Influencer Marketing Platform Sideqik