The Best Super Bowl Commercials of 2020


Did you miss some of the Super Bowl Commercials? No worries, we have you covered. We have gone through all the ads and included a list of our favorites. Keep reading to see what made millions cry and others laugh.

Super bowl commercials


The Tearjerkers

Google – “Loretta”

This year, Google told a beautiful, yet simple love story. This commercial was one that millions could resonate with as it showcased a man keeping the memory of his wife alive with the help of the Google Assistant.

“Loretta” perfectly captured the the mission of Google. To build products that help people in both big and small ways. This commercial is very similar to their “Parisian Love” which aired in 2010. Rather than just focusing on their product, they use love stories to emotionally connect with people all across the world.²

Discover what agencies work with Google to develop marketing campaigns

WeatherTech – “Lucky Dog”

During the 2019 WeatherTech Super Bowl commercial spot, viewers were introduced to an adorable golden retriever, Scout. This past summer CEO David MacNeil received heartbreaking news when he discovered that his seven year-old-boy had a tumor at the base of his heart. The doctors at the University of Wisconsin School of Veterinary Medicine who discovered the tumor believed Scouts time was limited. But, as the 2020 commercial indicates…Scout is one lucky dog.

This commercial is MacNeil’s way of thanking the vets who saved his best friend’s life. This commercial aimed to raise awareness as well as create financial support for the research and innovative treatments happening at the UW School of Veterinary Medicine.¹


A Good Laugh

Hyundai – “Smaht Park”

This is NOT your average car commercial. Hyundai went above and beyond to make sure they developed a memorable ad. They did this by using the notorious Boston accent and by just focusing on one car feature. The official name is Remote Smart Parking Assist, however, in Boston it’s known as “smaht pahk.”

This Hyundai ad is packed full with celebrities: Actors Chris Evans and John Krasinski, “Saturday Night Live” alum Rachel Dratch and Boston Red Sox legend David Ortiz.³

Michelob Ultra – “Jimmy Works It Out”

John Cena and Jimmy Fallon teamed up with Michelob Ultra to show viewers that fitness can be fun. This celeb duo, a former WWE superstar with The Tonight Show host, created a memorable commercial that will likely put a smile on your face.

Despite being a beer company, Michelob is on a mission to encourage the feeling of joy in active people’s day-to-day routine. This commercial perfectly supports this campaign as it shows Jimmy and individuals like him that fitness doesn’t need to be a chore.⁴

Jeep – “Groundhog Day”

A very fitting ad given that Super Bowl LIV fell on Groundhog’s Day. Even funnier than the ad, is the back story of Jeep trying to get in contact with Bill Murray. He has no manager and it is even rumored that Murray uses an 800 number. That being said it is apparently a rather difficult task to get in contact with the man.⁵

Thankfully, Jeep succeeded in their efforts to contact Murray and he agreed to reprise his iconic role from the 1993 film “Groundhog Day.”

Rocket Mortgage – “#GetComfortable”

The Aquaman star, Jason Momoa, showed us how he gets comfortable at home. It’s unexpected to say the least and some even say a bit scary.

If you haven’t seen the ad, I highly suggest watching it below. Because words can’t quite do it justice.


The Memorable

Microsoft – “Be The One / Katie Sowers”

Microsoft’s Super Bowl commercial features Katie Sowers who has inspired millions. In 2017, Sowers joined the San Fransisco 49ers coaching staff as their offensive assistant coach. She is the first woman to ever coach in a Super Bowl. In addition to this, Sowers is also the first openly gay person to coach in the big game.

The ad is appropriately titled “Be the One.” Towards the end of the commercial, Sowers tells the camera “All it takes is one, and then it opens the door for so many.” And, as Microsoft shows throughout this commercial, many individuals regard Sowers as that one.

Discover what agencies work with Microsoft here

Amazon – “#BeforeAlexa”

Ellen DeGeneres and Portia de Rossi made an appearance in Amazon’s Super Bowl commercial. They ponder what life was like before Alexa.

The ad takes you back in time to see how people managed without Amazon’s Alexa. “#BeforeAlexa” reveals to us that throughout time people have always had an Alexa.

Learn more about the agencies working with Amazon


Learn More

Developing Super Bowl commercials is no easy task. While some of these spots were developed in-house, many of these brands worked with creative agencies to help deliver an impactful ad on the big day. If you are curious about what agencies the Fortune 500 are using, be sure to check out Agency Spotter’s Brand Page. 


Related Links

References

¹ Chicago Tribune | ² Fast Company | ³ Markets Insider | ⁴ Cision PR Newswire | ⁵ USA Today

Nicole Schuster

Marketing Specialist at Agency Spotter
Nicole is a Marketing Specialist at Agency Spotter. She graduated summa cum laude from The University of Georgia with a degree in Public Relations and is looking forward to diving deeper into the marketing and startup world. In her free time, Nicole enjoys cheering on the Georgia Bulldogs and cuddling with her dog.
Nicole Schuster

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