Since 1994, Door Number 3 has been a staple in Austin’s advertising and marketing community. With a unique approach, this maverick boutique shop influences behavior and thinking to help their brands get noticed. Door Number 3 uses the “Empowered Challengers” method that focuses on four characteristics: differentiation, fascination, consistency & advocacy. By using this method, Door Number 3 helps their clients beat their competitors without outspending the competition. Picking the right door is always important! I say go with Door Number 3…
Location: Austin, TX
In Austin Since: 1994
Core Services: Advertising, Brand Integration
# of Employees: 6 full time and an awesome, steady stable of freelancer partners in Austin.
# of Four-Legged Employees: 3
Company Mantra: “Door Number 3 develops and integrates marketing that helps challenger brands topple their giants.”
Does your agency have a cool origin story?
Austin born and bred. Founded over 20 years ago, then purchased in 2015 by Prentice Howe, creative director.
Most Interesting Physical Thing in Your Office?
The grill of an old Lincoln Continental with a giant clock in the middle.
What does #agencylife mean to you?
The opportunity to work with very talented people to solve really big business challenges. We could all be pig farmers but instead we’re here doing what we love. We are blessed.
“Get out of bed. We’ve got giants to topple today.”
– Prentice Howe, President/ECD
In 10 Words or Less, What We Do for Our Clients:
We help them topple their giants.
3 Characteristics We Look for in Potential Clients:
Our Clients Love Us Because:
We deliver remarkable results, year after year. And we do so by looking at their business through a totally different lens.
Clients We’ve Helped:
Texas Rangers, Dallas Stars, The Alamo, Texas.gov, Capital Metro, NorthStar, W Austin Hotel + Residences, LSO, American Bank, Maine Root Sodas.
The #1 Thing We Love About Austin:
The diversity of its people. You can saddle up to a bar and get sandwiched between an old hippie to your left and a conservative politician to your right. We all belong in Austin.
How does your agency help Keep Austin Weird?
We give clients what they ask for plus what they didn’t think to ask for. This results is unexpected work.
What are your most admired local brands?
A few of our clients actually. Birds Barbershop for offering up the coolest place to get a haircut and Cirrus Logic for building cutting edge technology that keeps all our devices humming day and night.
What are the top things your team will be doing at SXSW this year?
Absorbing, learning and reconnecting with great friends from all around the country. We are also helping CapMetro launch some amazing new technology tools at the Austin Music Awards.
During SXSW, what is the…
- Hidden Gem: There are plenty, just outside the urban core. Salt Lick in Driftwood for BBQ and of course anything on the lake.
- Most Overhyped: Most Overhyped: 6th Street bars west of Congress. For sure.
Which is your favorite Austin food truck?
East Side King: YES! Unanimous.
Keeping Austin Weirder
The marketing and design scenes play a huge part in Austin’s creative culture. But how many agencies and design firms do you really know in the city? From advertising agency, Door Number 3, to branding studio, Creative Tonic, we will give you a detailed looked at the designers, marketers and creatives keeping Bat City super weird.
So sit back, relax, as we take you on a trip through Austin’s creative scene…
Stay up to date on all the content during our #AustinSpotted Activation by visiting the Austin Content Hub.
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