Meet Austin Digital Strategy Agency: Shelton Interactive

Shelton Interactive is the full-service digital agency that helps clients starts conversation that matter. What makes Shelton Interactive so interesting it that they are the go-to agency for marketing in the literary space, handling the digital strategy for the New York Times, Wall Street Journal, USA Today, and many others. Today, Shelton Interactive has grown into an agency still serving books but also some of the biggest brands in the world in many different verticals. If you want to “start conversations that matter,” then keep reading to learn more!

Inside Shelton Interactive

Check out Shelton Interactive’s portfolio on Agency Spotter

Location: Austin, TX

In Austin Since: 2010

Core Services: Social Media, Publicity, Web Development, Design, SEO

# of Employees: 17

# of Four-Legged Employees: 8

Company Mantra: “Starting conversations that matter.”

Does your agency have a cool origin story?

Literary expert, Rusty Shelton, founded Shelton Interactive in summer 2010. The concept was simple: take services that individuals would normally outsource to multiple parties and bring them all under one roof. Our first client was Chicken Soup for the Soul. Since then, we’ve expanded outside the literary space to work with countless thought-leaders and brands in establishing them as experts in their field.

SI Group pic (hi-res)

Most Interesting Physical Thing in Your Office?

A Nic Cage pillowcase that hangs like a brilliant tapestry—need we say more?

What does #agencylife mean to you?

STOP! COLLABORATE! and listen…Collaboration is the key to #agencylife. We live our jobs at the office, around town, and at home. Each of us is constantly keeping an eye and ear out for how we can better serve all our clients and bringing that back to the group. Our industry is always growing and changing and by supporting one another we create not only an amazing company culture but we can legitimately embrace a collaborative environment where we push each other to be better and serve our clients more effectively. It also helps that we can also collaborate over the happy hours around town or about where to grab the best tacos!

“The reward for the hard work that goes into spreading your message isn’t monetary – it’s the satisfaction you get from starting conversations that change lives.”

– Rusty Shelton, Founder and CEO


Partners in Crime

In 10 Words or Less, What We Do for Our Clients:

Help clients grow their platforms by starting conversations that matter.


3 Characteristics We Look for in Potential Clients:

  • Unique
  • Credible
  • Fun :)

Our Clients Love Us Because:

We offer impeccable service, deliver results, and have a ton of fun in the process.

Clients We’ve Helped:

Just to name a few, we’ve provided services to brands like: Amazon, Columbia University, and Chicken Soup for the Soul. We’ve also worked with Thought Leaders like: Captain Sullenberger, Katty Kay & Claire Shipman, Sally Hogshead, and Tom Rath. Authors, such as Tom Rath, Rory Vaden, Jon Acuff, and Ann Voskamp have all enlisted Shelton Interactive to help them start conversations that matter.



Austin Access

The #1 Thing We Love About Austin:

What don’t we love about Austin? Traffic, that’s what. But otherwise, Austin can offer you queso and a margarita while sitting on the most laid-back patio and we think that is pretty great.

How does your agency help Keep Austin Weird?

We take lots of silly pictures.


What are your most admired local brands?

Concordia University, Texas OBGYN Group of Austin, Grandex, The Human Solution.

What are the top things your team will be doing at SXSW this year?

Members of the SI team are looking forward to attending the Spredfast and Sprinklr events. Of course there are also quite a few team members that are looking forward to catching a few shows. Hopefully, we will all be enjoying some nice weather (fingers crossed!).

During SXSW, what is the…

  • Hidden Gem: Casper Nap Tour.
  • Most Overhyped: Fader Fort/Woody Awards.

Which is your favorite Austin food truck?

Veracruz All Natural, Chi’lantro, La Barbecue Cuisine Texicana, East Side King, Micklethwait Craft Meats, Korean Komfort, Snow Beach.

Korean Komfort


Keeping Austin Weirder

The marketing and design scenes play a huge part in Austin’s creative culture. But how many agencies and design firms do you really know in the city? From advertising agency, Door Number 3, to branding studio, Creative Tonic, we will give you a detailed looked at the designers, marketers and creatives keeping Bat City super weird.

So sit back, relax, as we take you on a trip through Austin’s creative scene…

Stay up to date on all the content during our #AustinSpotted Activation by visiting the Austin Content Hub.

Daniel Kim