Marketing Matters

Claire Wallace

About Claire Wallace

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team member at City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.

Doors at Portland advertising agency Mutt. — Portland advertising agency Mutt Industries: half problem-solving, half storytelling. From under a bridge in Southeast Portland, Mutt makes the […]

Advertising in PDX: Meet Mutt Industries

This entry was posted by Claire Wallace

At Portland advertising agency DHX, sticky notes go wild. DHX Advertising asks the questions that get to the Big […]

Advertising in PDX: Meet DHX Advertising

This entry was posted by Claire Wallace

Portland Web Design Agency Copious loves partnering with ambitious and passionate clients. Since 2001, Copious has sought out driven clients […]

Web Design in PDX: Meet Copious

This entry was posted by Claire Wallace

Mobile today. Space colonization tomorrow. Portland mobile agency Citizen started in a basement woodshop in 2005. Today they can help […]

Mobile Innovation in PDX: Meet Citizen

This entry was posted by Claire Wallace

Portland branding agency Owen Jones & Partners Show, Don’t Tell. Who is Owen Jones? Owen Jones & Partners is a […]

Branding in PDX: Meet Owen Jones + Partners

This entry was posted by Claire Wallace

Portland branding agency OVO — This Portland Branding Agency goes from positioning to bringing brands to life visually. OVO, latin for “at the beginning” or […]

Branding in PDX: Meet OVO

This entry was posted by Claire Wallace

Great branding agencies are made in Portland. — Caffeine, Cycling, Cafés, Creativity. Any brand marketer craving honest-to-goodness refreshing creative work must take a closer look at Portland’s design […]

How Portland’s Hotbed of Creative Talent Can Help Your Brand

This entry was posted by Claire Wallace

New Blackberry Porche Smartphone — We keep our eyes peeled for the latest and greatest to advise and inspire marketers like you. Last week we discovered three […]

#Spotted: Last Week’s Top 3 for Marketers

This entry was posted by Claire Wallace

Find your best marketing agency or design firm in minutes! — You don’t buy shoes without reading reviews. Your creative agency search shouldn’t be any different. Picking the right creative partner […]

The Secret to a Confident Creative Agency Search

This entry was posted by Claire Wallace

Maximize your 2014. Push digital marketing boundaries this fall. Conferences are more than panels and keynote speakers. They offer the opportunity […]

Max Out 2014! 3 Digital Marketing Conferences to Hit Up

This entry was posted by Claire Wallace

The best way to budget for better creative agency work — Earn your boss’ praises. Here’s how to get the most out of your marketing budget before end of year. “Use it […]

Outsmart the Numbers. Maximize Your Marketing Budget for End of ...

This entry was posted by Claire Wallace

Tech CEOs take part in the Ice Bucket Challenge — When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever […]

10 Must-Read Tweets You Missed Last Week: #IceBucketChallenge

This entry was posted by Claire Wallace

UX Design Conferences to check out this fall. — Summer is winding down. Time to fill up the second half of the year with great UX conferences. There’s a lot of […]

Fire Up Your Lanyards: 4 Not-To-Be-Missed UX Design Conferences

This entry was posted by Claire Wallace

Twitter blurs the lines of retail marketing — Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes […]

10 Tweets You Missed Last Week: The Future of Retail ...

This entry was posted by Claire Wallace

Behind HDC's work for Children's Hospital of WI — For nonprofits, winning attention for their cause can be an uphill battle. Often working with limited resources, it’s a challenge for […]

3 Creative Agencies Doing Good With Nonprofit Marketing

This entry was posted by Claire Wallace

John Oliver questions native advertising. — Native advertising: an ingenious marketing tool or erosion of journalistic integrity? We have John Oliver, of HBO’s Last Week Tonight, […]

10 Must Read Tweets You Missed Last Week: Native Advertising ...

This entry was posted by Claire Wallace

Some a web agency Verndale's Boston employees — Get to know experience technology company Verndale and how they contribute to the hustle of the Hub. Agency Spotter is all […]

#BostonSpotted: A Chat with Web Agency Verndale

This entry was posted by Claire Wallace

Better CMOs Don't Get Fired — The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite […]

3 Videos That Will Make You a Better CMO

This entry was posted by Claire Wallace

Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 […]

10 Must Read B2C Tweets You Missed Last Week: Summertime ...

This entry was posted by Claire Wallace

newton-print-campaign-Breakaway — Get to know Breakaway and how they contribute to the hustle of the Hub. Agency Spotter is all about helping […]

#BostonSpotted: A Chat with Breakaway Innovation Group

This entry was posted by Claire Wallace