Marketers, can you tweak your retail marketing tactics in real-time?
When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will help any marketer faced with the ever-changing challenges of retail marketing.
Know Your (Digitally-Inclined) Customer
Millennials account for 27% of the US population. And the majority of them want brand experiences to be consistent across online, store, and mobile. Check out the infographic for more juicy insights.
Infographic: Here Is Everything You Need to Know About the Millennial Consumer http://t.co/cp3UMpxRP9 #Retail #Marketing
— Microsoft Retail (@msretail) August 15, 2014
Selling toothbrushes? Then you might not have to worry about the sharing economy. Everyone else, watch out.
#Millennials Are Renting Instead Of Buying And The #Retail Industry Is Freaking Out http://t.co/9YqEBzKym4 #retailmarketing
— Medallion Retail (@MedallionRetail) August 15, 2014
A drugstore has cracked a proverbial marketing nut: getting quality organic content to targeted consumers across social channels.
Great example of #retailmarketing evolving. How Duane Reade Leads it’s Industry in Content Marketing @TheSocialCMO http://t.co/yD6lGOrH5O
— Andrea Rasmussen (@arasmussen1999) August 10, 2014
The convenience of mobile shopping seems to appeal to one gender more than the other:
Men shop more on mobile than women by @daphnehowland http://t.co/wvre0Couhr via @retaildive #retailmarketing
— Marketwave (@Marketwave) August 15, 2014
A different kind of “fast fashion.” J.Crew leads the industry in collecting and crunching data from all of its shoppers, across multiple touchpoints.
J.Crew’s Data-Driven Approach To Fashion (And Marketing) http://t.co/1z03ovIUVu #digital #ecommerce
— Sandy Hussain (@sandyhussain) August 15, 2014
Facebook wants in on that game too.
tracking online to #ecommerce purchase the next step in #marketing ROI http://t.co/1foIlyDeUq via @BloombergNews and @apritchie
— Brendan O'Marra (@BrendanOMarra) August 15, 2014
Brick and Mortar: Way of the Dinosaur or Staying Power?
One vote for traditional retail becoming extinct.
A New Kind of E-Commerce Adds a Personal Touch @NYTimes http://t.co/d0jJAIVlIR #customerexperience #ecommerce #retail
— Holly Lawrence (@HollyJLawrence) August 14, 2014
To counter, a vote for the strength of four walls. After all, 90% of retail transactions still occur in physical stores.
Don't Close Your Brick-and-Mortar Stores Yet @writenoreen #SmarterCommerce #retail http://t.co/B2HyaCNa2l pic.twitter.com/aeZGXjHrew
— Michela Stribling (@mstribling) August 15, 2014
What’s more likely is a continued blending of traditional and digital retail. Amazon’s new mobile card reader, Local Register, shows the e-commerce behemoth understands that it can’t sell everything online.
Amazon launches a mobile card reader, undercutting Square: http://t.co/Dne4RF70S0 pic.twitter.com/7ymstW0E0g
— Mashable Business (@mashbusiness) August 13, 2014
Slowing retail sales? Here’s a marketing tactic you can try: accepting bitcoin.
For Merchants, Bitcoin Shows More Pop Than Potential http://t.co/1dwla1gA4j
— DealBook (@dealbook) August 14, 2014
The Shifting Sands of Retail
A rapidly changing retail landscape means merchandisers and commercial real estate moguls have their work cut out for them. The same goes for marketers. Don’t assume that the same old POP displays and retail promotions will be the status quo in five years. Use the information here, coupled with a solid shopper or mobile marketing agency, to be ahead of the curve when it comes to your 2015 retail marketing plan.
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