7 Winners from the 2014 Shorty Awards

“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards” – The New York Times

Shorty Awards

On a recent Monday night in April, social media movers-and-shakers convened in New York City to recognize the best in their industry. Covering multiple social channels, personalities, events and brands, the Shorty Awards show how social media can be a powerful amplifier for everything from music to sustainability.

We pulled out a selection of agency and brand winners to highlight the diversity of social media work out there. Some pretty great stuff, don’t you think?

Best Small Agency: Clever Girls Collective

In their own words, why they won:



Best Brand on Twitter: American Express

In their own words, why they won:


Best Use of Social Media for Financial Services: Tweet & Shoot with BNP Paribas – We Are Social

In their own words, why they won:


Best Use of Social Media for Consumer Electronics: The Most Retweeted Brand Tweet Ever, Nokia – Wunderman

Shorty Awards

In their own words, why they won:

“Nokia phones have been offered in a range of vibrant colors for some time. So when Apple abandoned their well-known colorless product line and launched their iPhone 5C in a range of vibrant colors, we thanked them. Our simple tweet at the exact moment of their announcement, hijacked #Apple worldwide and dominated the online conversation.”



Best Use of Social Media for Food & Beverage: Say It With Bacon, Kraft Foods – 360i

In their own words, why they won:


Best Mobile Campaign: Join the Realm, Mobile – Definition 6

shorty awardsIn their own words, why they won:

“Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a mobile social application designed to drive awareness for the global premiere using highly personalized, spreadable media. Join the Realm quickly became a phenomenon, receiving over 1.2MM visits and flooding social channels with over 750k sigils.”




Best Social Media Contest: Wheat Thins Flavor Protection – AKQA New York

In their own words, why they won:


Got a favorite agency from the Shorty Awards?

Tell us! Plus you can find more great agencies ready to take on your next social media endeavor on Agency Spotter.

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About Claire Wallace

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team member at City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.