7 Winners from the 2014 Shorty Awards

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“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards” – The New York Times

Shorty Awards

On a recent Monday night in April, social media movers-and-shakers convened in New York City to recognize the best in their industry. Covering multiple social channels, personalities, events and brands, the Shorty Awards show how social media can be a powerful amplifier for everything from music to sustainability.

We pulled out a selection of agency and brand winners to highlight the diversity of social media work out there. Some pretty great stuff, don’t you think?

Best Small Agency: Clever Girls Collective

In their own words, why they won:

#SFBatKid

 

Best Brand on Twitter: American Express

In their own words, why they won:

 

Best Use of Social Media for Financial Services: Tweet & Shoot with BNP Paribas – We Are Social

In their own words, why they won:

 

Best Use of Social Media for Consumer Electronics: The Most Retweeted Brand Tweet Ever, Nokia – Wunderman

Shorty Awards

In their own words, why they won:

“Nokia phones have been offered in a range of vibrant colors for some time. So when Apple abandoned their well-known colorless product line and launched their iPhone 5C in a range of vibrant colors, we thanked them. Our simple tweet at the exact moment of their announcement, hijacked #Apple worldwide and dominated the online conversation.”

 

 

Best Use of Social Media for Food & Beverage: Say It With Bacon, Kraft Foods – 360i

In their own words, why they won:

 

Best Mobile Campaign: Join the Realm, Mobile – Definition 6

shorty awardsIn their own words, why they won:

“Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a mobile social application designed to drive awareness for the global premiere using highly personalized, spreadable media. Join the Realm quickly became a phenomenon, receiving over 1.2MM visits and flooding social channels with over 750k sigils.”

 

 

 

Best Social Media Contest: Wheat Thins Flavor Protection – AKQA New York

In their own words, why they won:

 

Got a favorite agency from the Shorty Awards?

Tell us! Plus you can find more great agencies ready to take on your next social media endeavor on Agency Spotter.

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Claire Wallace
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