Ah summer. When some of the best B2C tweets come out to play.
Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, first trips to summer camp. Real-time-Super-Bowl-Oreo tweets these are not. These pieces of content often support bigger brand campaigns that inhabit offline realms as well. Pinned to a brand’s Twitter profile, they catch you right when you’re dreaming about sand between your toes and fresh corn-on-the-cob.
For your summertime pleasure, here are last week’s best examples of B2C brands leveraging surf and sun on Twitter. Take a look and ask yourself, “Could my brand do better?” (If your answer is “Yes,” here are some social media agencies that can help.)
Feed Your Summer
Americans love their grills. Johnsonville wants more brats on yours.
When I bake I follow a recipe, when I grill I follow my heart. pic.twitter.com/taZAos2XtA
— Johnsonville (@Johnsonville) July 31, 2014
And it wouldn’t be a summer barbecue without ketchup…
You tell us: Summer and Heinz Ketchup go together like… pic.twitter.com/Uz1sSlgRIR
— Heinz Ketchup (@HeinzKetchup_US) July 29, 2014
…or ice cream. The Good Humor truck delivered cold, creamy treats to office workers in NYC this summer. A tasty way to create earned media.
— VimeoStaff (@VimeoStaff) July 31, 2014
Smartwater keeps it light and sunny.
happy sunny day! pic.twitter.com/TW7qQqCzHL
— smartwater (@smartwater) July 27, 2014
Adventures (and Patio Projects) Await
— American Express (@AmericanExpress) July 29, 2014
— Samsung Mobile (@SamsungMobile) July 31, 2014
Has your Subaru ever looked like this? If you’re following REI, it probably has.
— REI (@REI) August 2, 2014
Home Depot invites you to take on a patio styling adventure.
— The Home Depot (@HomeDepot) July 31, 2014
What’s the best way to celebrate National Watermelon Day? Macy’s Culinary Council recommends new glassware.
— Macy's (@Macys) August 3, 2014
Your Summer Tweet of Zen
Proving that promoting a movie almost entirely on social media can work.
Sharknado 2 had roughly the same amount of tweets that an average Monday Night Football game gets.
— Darren Rovell (@darrenrovell) July 31, 2014
Summer Isn’t Endless
These summer-themed B2C tweets have one thing in common: they paint a spot-on picture of the season. And you know the marketers (and their agencies) behind these brands are already planning the perfect tweets for Halloween, Christmas, and Hanukkah. You’ve only got 142 days to until Santa Claus places your B2C product under the Christmas tree. So get that spot-on seasonal tweet with the help of these social media agencies.
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