When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works.
Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning wide coverage in the press can’t help but to take some notes. To date, the Challenge has raised $41 million for the ALS Association, engaging regular Joes, CEOs, and sports teams.
We’ll make it easy for you to find of the best pieces of the Ice Bucket Challenge discussion. Start filling that bucket and get reading.
Engagement Far and Wide
Getting widespread engagement amplifies the ALS Association’s mission, building awareness and increasing donations to remarkable levels. Needless to say, it helps when famous people participate:
— The Verge (@verge) August 20, 2014
Major League Baseball got involved too:
— Boston Red Sox (@RedSox) August 21, 2014
As did the co-founder and chairman of Nike, Phil Knight:
— Heidi Burgett (@heidiburgett) August 21, 2014
— Samsung Mobile UK (@SamsungMobileUK) August 22, 2014
While Southwest Airlines pulled in Virgin America:
— Lisa Bregman (@LisaMBregman) August 10, 2014
You know things are going your way when a Muppet gets on board.
— Mashable Watercooler (@watercooler) August 20, 2014
Ice Bucket Takeaways for Marketers
Want to learn how to replicate the viral marketing success of the Ice Bucket Challenge? Take your pick!
— Inc. (@Inc) August 19, 2014
Don’t have time for eight lessons? Here are five.
— Martin Lieberman (@martinlieberman) August 18, 2014
Or just one.
— The Drum (@TheDrum) August 22, 2014
Brand marketers shouldn’t be the only ones paying attention. Other nonprofits are trying to figure out how create their own version of the Challenge.
— GA Center Nonprofits (@GAnonprofits) August 18, 2014
Is the Ice Bucket Challenge more about “slacktivism” than supporting the cause to end a terminal disease? An agency weighs in.
— Brighton Agency (@BrightonAgency) August 20, 2014
Recreating the success of the Ice Bucket Challenge won’t be easy. Unlike brands, the ALS Association exists to help find a cure for a disease. The Association is selling hope, while creating an opportunity for individuals to do something to help. You may not be selling something quite as noble, and that’s ok. But consider using one of these agencies to help you build a viral marketing campaign. Remember: keep it simple.
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