Take a look inside Dallas big business and marketing agencies

Just as Dallas is a city full of neighborhoods, the Dallas advertising and design community is spread across the city within these neighborhoods. From downtown to the eclectic Design District to the greater metro area, there are plenty of amazing Dallas agencies waiting to be discovered to help your brand deliver ROI.
Dallas marketing agencies

Truth in Advertising Came Out of Dallas

With the sixth largest metro in the United States, Dallas is big. But, when it comes to advertising, Dallas has a legacy that continues to shape how we do business today.

  • “Truth in Advertising” movement was set in motion at the AACOA’s Dallas convention in 1912
  • The Advertising Code of American Business was created in Dallas through the Dallas Ad League
  • The Better Business Bureau was created in Dallas

Dallas Designer Turned Ad Man: Stan Richards

The city has a legacy of legendary talent. Possibly the most famous of which is designer turned ad man, Stan Richards, founder of The Richards Group. Stan is most proud of his radio spots for the no-frills motel chain, Motel 6’s, “We’ll leave the Light on for You.” But, his firm handles clients from San Francisco to Yarmouth, Maine, and has received awards in virtually every major competition in the world.

His agency, The Richards Group, was named “agency of the year” four times by Adweek. He was named “entrepreneur of the year” by Inc. magazine, was inducted into the Art Directors Hall of Fame, and The University of Texas renamed it’s nationally recognized advertising program the Stan Richards School of Advertising and Public Relations.

After starting The Richard’s Group in 1976, Stan took the role of team builder and helped nurture some amazing careers including that of Woody Pirtle, Rex Peteet, Jack Summerford, Don Sibley, Cap Panell, Arthur Eisenberg, Jerry Herring and Mark Perkins.

Pentagram partner, Woody Pirtle, has called him “the ideal businessman, salesman, teacher, and mentor.” Rex Peteet of SP Design has called him “my cheerleader, my muse, my conscience, my dad, my friend, my critic, my enemy—all in the same day.”

Dallas is home to top companies across many industries

The Dallas Fort Worth metropolitan area is home to the largest concentration of headquarters in the US with more than 10,000 corporate headquarters. It is home to 21 of the Fortune 500:

  • 2 ExxonMobil
  • 12 AT&T
  • 112 American Airlines Group
  • 124 Fluor Corporation
  • 130 Kimberly-Clark
  • 143 HollyFrontier
  • 146 J.C. Penney
  • 175 Texas Instruments
  • 203 Dean Foods
  • 205 Southwest Airlines
  • 262 GameStop
  • 266 Tenet Healthcare
  • 292 Energy Future Holdings
  • 341 Affiliated Computer Services
  • 351 Energy Transfer Equity
  • 361 Commercial Metals
  • 388 Celanese
  • 404 Dr Pepper Snapple Group
  • 473 Atmos Energy
  • 492 RadioShack
  • 493 Wistron

There are a ton of other notable companies with a major presence in the Dallas-Fort Worth area, including: 7-Eleven, Alliance Data Systems Coporation, Alon USA, Black-eyed Pea, Borden Milk Products, Briggs Equipment, Brinker International, Chili’s, Cinemark, Concur Technologies, Corner Bakery Cafe, Chuck E. Cheese, Dave & Buster’s, Deloitte, Ericsson, Frito-Lay, Haggar Clothing, HP Enterprise Services, Dell Services, CA, and Verizon to name a few.

Keeping the city moving across the country and internationally, Dallas has many airports and private runways line the suburban scenery. One of the major airports, Dallas Fort Worth International Airport, is the eighth busiest in the US, but its newest remodel was just recognized as “Best of the Best” by Engineering News-Record, honoring the pinnacle of design and construction achievements across the US.


The Dallas High Five

To highlight and celebrate the thriving marketing and design community in Dallas, Agency Spotter decided to launch the Dallas Activation Series. With so many great Dallas agencies and hidden gems, the Dallas creative scene should never be overlooked! So join us as we take y’all on a trip through the best marketing agencies and design firms representing Big D.

Stay up-to-date on all the coverage during our #DallasSpotted Activation by visiting the Dallas Content Hub.

Join Us As We Go Inside Top Dallas Digital Agencies, Design Firms, and Ad Agencies

Jump over to Agency Spotter’s main platform to search for the best marketing partner

Brian Regienczuk
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