Advertising in Dallas: Meet Publicis Hawkeye

Publicis Hawkeye is a 260-person fully integrated, full-service advertising agency headquartered in Dallas, TX. We believe in the value of differences. Different people from different backgrounds, working together in an atmosphere of trust. That’s us. We share the need to experiment, make things better and enjoy every moment. We offer a unique fusion of best-in-class creativity, technology and analytics, resulting in unexpected, multidimensional ideas that help brands build more meaningful connections.

Inside Publicis Hawkeye

Check out Publicis Hawkeye’s portfolio on Agency Spotter

Location: Dallas, TX

In Dallas Since: 1952

Core Services: We are a full-service agency with core competencies across all forms of brand communications. Part of being a full-service agency is being able to do it all, in-house. We create 360-degree marketing programs that deliver results. As a full-service integrated agency, Publicis Hawkeye has the capacity and expertise to deliver a breadth of capabilities across multiple channels, including creative positioning, direct response, digital/social and indirect channels such as experiential, field communications, PR and partnerships.

# of Employees: 260

# of Four-Legged Employees: Although we are massive pet people, our building ownership doesn’t allow us to bring pets to the office. Believe me, we’ve tried to change it and were unsuccessful. So until we are successful, we just keep our furry friends close to our hearts throughout the day.

Company Mantra: “Outwit. Outwork. Outpace.”

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Does your agency have a cool origin story?

Publicis was founded in 1928 by Maurice Bluestein Blanchette. An entrepreneur at heart, his efforts and spirit spurred the growth of Publicis into the 3rd largest communications network in the world. Hawkeye was founded over a garage in Bronxville, N.Y., in 1999. It was only fitting that the entrepreneurial spirit brought Publicis and Hawkeye together in 2014 to form Publicis Hawkeye.

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Most interesting physical thing in your office?

Our candy room. It is always fully stocked with everything from Ring Pops to Hershey Kisses to Reese’s Peanut Butter cups and sometimes the occasional beef jerky stick (for our savory lovers).

What does #agencylife mean to you?

It means never a dull moment. Always a new challenge on the horizon. Being surrounded by smart creative people. And, most importantly, getting to do what we love, with people we love.

“I’ve always been fascinated with the motivation behind what people say and do.”

– Steve Dapper, CEO & Chairman


Partners in Crime

In 10 Words or Less, What We Do for Our Clients:


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3 Characteristics We Look for in Potential Clients:

  • Entrepreneurial
  • Innovative
  • Adaptable

Our Clients Love Us Because:

Our clients love us because we do what we say we are going to do. We are good stewards of brands and great partners to our clients. Their successes are our successes and we love relishing in the reward together.

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Clients We’ve Helped:

We are fortunate to have partnered with clients of all shapes and sizes, in all walks of life and all industries. Currently some of our clients include:
24 Hour Fitness, Allstate, Capital One, The North Face, T-Mobile, Bridgestone, Michelob Ultra, Terminix, TruGreen, Abbott, Wells Fargo, Bank Of America, Magnolia



Bigger’n Dallas

The #1 Thing We Love About Dallas:

Dallas is a young city that is fresh and vibrant.

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What makes Dallas the best city in Texas?

Dallas is an ever-changing dynamic city that rewards the hard working. Everything from the booming job market and start-up community to the array of restaurants and nightlife makes Dallas the best city in Texas. You will find more restaurants and shopping opportunities than anywhere else in the country. You can enjoy the outdoors at Klyde Warren Park, White Rock Lake or The Katy Trail. Museums galore fill this city. Get your science fix at the Perot Museum or explore the many art exhibits that come through Dallas at the DMA. There is never a lack of things to do. On any given weekend, you could go to a drive-in movie theater, visit the Dallas parks and lakes, or just explore the town. And you can’t forget that Dallas is home to the Texas State Fair during the Fall and some of the most nostalgic sports teams in the country (Dallas Cowboys, Dallas Mavericks and Dallas Stars).

Most admired local brands in Dallas?

There are so many brands in Dallas that are worthy of our admiration but since we have to pick just one, we’d like to send some love to our favorite local chocolatier: Dude, Sweet Chocolate. As if the name doesn’t say it all, this place is seriously sweet. And amazing. And unique. Everything you could ever love about chocolate all wrapped up in highly thoughtful combinations like Albatross blue cheese and sea salt fudge and Fungus Amongus porcini and pumpkin seed toffee.  We love that it was born out of a dive bar and we love even more that they focus on the quality of the product over the packaging. Its seriously the best chocolate around. 

Most admired marketing/digital/design influencer in Dallas?

Hal Brierley founder of Brierly+Partners.


What is one thing people don’t know about Dallas that they should know?

If you aren’t from here you might think Dallas is all about big hair, even bigger homes, tall blondes and the Dallas Cowboys, but this is city is so much more. Dallas is a melting pot of all different cultures, religions and lifestyles. 65 different languages are spoken including Burmese to Swahili, to Farsi. With all these different cultures comes an array of delicious cuisines and fascinating customs. That’s why we are proud to call Dallas home.

Best Restaurant in Dallas:

Gosh, this one is next to impossible. With more restaurants per capita than most major cities, Dallas is a culinary hotbed of restaurants. Everything from Mexican to Indian to Italian to Asian, you can literally get it all here. And its all good. Our favorite might have to be a local Italian restaurant, Carbone’s, that you can go in and grab a bar stool and feast on what feels like homemade Italian food.


Rank the local colleges with the best creative talent:

North Texas is so full of amazing and noteworthy talent it would be hard to rank the local colleges because talent exists regardless if you are a pony or a horned frog. We enjoy recruiting and finding talent at all the local colleges including UNT, SMU, TCU and UTD. We are proud of our local talent and we will continue to source from the amazing talent pool North Texas has to offer.


The Dallas High Five

To highlight and celebrate the thriving marketing and design community in Dallas, Agency Spotter decided to launch the Dallas Activation Series. With so many great agencies and hidden gems, the Dallas creative scene should never be overlooked! So join us as we take y’all on a trip through the best marketing agencies and design firms representing Big D.

Stay up-to-date on all the coverage during our #DallasSpotted Activation by visiting the Dallas Content Hub.

Daniel Kim