B2B Marketing in Dallas: Meet VLG

Looking for one of the best B2B marketing agencies in Dallas? Want to partner with one of the fastest-growing independent agencies in America? Then look no further than VLG.

By using proprietary software, scalable marketing programs, and a little bit of fun and creative, VLG is producing real results in the B2B marketing space. They were also named to the Inc. 5000 list five years in a row, establishing themselves as an agency to watch. So if you’re looking to nail down your B2B marketing strategy or just want to fight boredom, then keep reading below to find out more about these B2B experts.

Inside VLG

Check out VLG’s portfolio on Agency Spotter

Location: Plano, TX

In Dallas Since: 2005

Core Services: Advertising & Marketing Lead Gen

# of Employees: 38

# of Four-Legged Employees: Fluctuates; no interviews necessary.

Company Mantra: “We Fight Boredom”


Does your agency have a cool origin story?

We are atypical. We don’t come from the ad world, so we don’t behave like a traditional agency, and it’s been that way since the beginning. Our founders broke ground in 2005 with a goal of changing the face of B2B marketing. We stumbled onto a simple, yet effective lead generation tool that combines our proprietary software with outbound direct marketing efforts that drive inbound traffic to microsites, websites, landing pages, or events. The result? Personalized, trackable, engaging marketing programs that deliver leads to sales and give marketing something to brag about.


Most interesting physical thing in your office?

A floor to ceiling silhouette mural of Muhammed Ali mid match and the trophy case with all the awards we’ve won.

What does #agencylife mean to you?

Work hard, play harder.

“Without this amazing VLG family and our partnerships with some of the best clients out there, none of this would be possible.”

– Pete Manias, President and CEO


Partners in Crime

In 10 Words or Less, What We Do for Our Clients:

Unite creativity with innovation to change how businesses reach objectives.


3 Characteristics We Look for in Potential Clients:

  • Looking to market/sell a product over $10K as this helps in maximizing their ROI.
  • B2B
  • Budget

Our Clients Love Us Because:

We make them look good.

Clients We’ve Helped:

box, Citrix, vmware, Randstad, FICO, Hines Securities, Reuters, Message Systems, LogMeIn, Harte Hanks, cvent, Akamai



Bigger’n Dallas

The #1 Thing We Love About Dallas:

Tex-Mex & frozen margaritas.


What makes Dallas the best city in Texas?

(See previous answer)

Most admired local brands in Dallas?

Hari Mari


Most admired marketing/digital/design influencer in Dallas?

Stan Richards

What is one thing people don’t know about Dallas that they should know?

It’s not as hot as you’d think. It’s hotter.

Best Restaurant in Dallas:

Loaded question…Pecan Lodge or MiCo (Mi Cocina).


Rank the local colleges with the best creative talent:

1. UNT 2. SMU 3. TCU


The Dallas High Five

To highlight and celebrate the thriving marketing and design community in Dallas, Agency Spotter decided to launch the Dallas Activation Series. With so many great agencies and hidden gems, the Dallas creative scene should never be overlooked! So join us as we take y’all on a trip through the best marketing agencies and design firms representing Big D.

Stay up-to-date on all the coverage during our #DallasSpotted Activation by visiting the Dallas Content Hub.

Daniel Kim