Meet the Creative Capital of the World: Los Angeles–Lights, Design, Food Porn and Digital

The city of reinvention. Perfect weather forever. Fame. Music. Video Game Culture. Food. Comicon. Fashion. Aerospace. Clean tech and healthcare. LA was born from promotion, it was created by marketers, and once the hollywood machine got going, the city of lights became a vortex pulling all types of industry, creatives, and innovators into its beaches, hills, and surrounding mountains.


There are more artists, writers, filmmakers, actors, dancers, and musicians living and working in LA than any other city at any other time in the history of civilization.

Los Angeles is creative capital of the world

LA is the third largest metropolitan economy in the world, and the Creative Marketing and Design Industry is a huge part that, contributing more than 1 million jobs and over $200 billion in revenue. According to an annual report from the Otis College of Art and Design, Los Angeles leads the nation in the creative sector with one of every six people employed in a creative field.

From advertising to mobile, from video to product innovation, Los Angeles is a city built on and by creatives, designers, and some of the world’s top marketing minds. It is also a disruptive city, driving innovation from Silicon Beach, Hollywood, and beyond.



Discover the world of agencies and design firms

Invented in LA. Did you know?

  • Space Shuttle
  • Eames Chair
  • Mickey Mouse
  • Electric Guitar
  • Hula Hoop
  • Myspace
  • GPS (Global Positioning System)
  • Fortune Cookies
  • Mars Rover
  • Mazda Miata

Companies leading the Los Angeles creative economy

  • Universal Studios
  • Paramount Pictures
  • 20th Century Fox
  • Gehry Partners
  • Mattel
  • Smashbox Studios
  • Marmol Radziner
  • 7 For All Mankind
  • Lucky Brand
  • TOMS Shoes and Eyewear
  • SnapChat
  • Tokidoki


Organizations connect LA’s creative, design and digital communities

Being home to people from more than 140 countries speaking over 200 languages, makes LA a melting pot of cultural innovation. It’s no wonder there is a long list of organizations fostering and connecting the city’s creative, design, and digital communities. Even LA’s business and civic organizations are nurturing it’s creative resources and culture of innovation. Here are a few examples of organizations to check out:

Transportation and manufacturing hub drives creativity

Because of it’s size and strategic position and diversity, the city has the perfect combination to both foster innovation and creativity but also produce it in many forms across fashion, retail, entertainment, and beyond.

LA is home to the largest port and sixth largest airport in the US, connecting the country with the Pacific Rim countries and making LA a hub for many companies expanding to North America from Asia. The city is also the largest manufacturing hub in the US, producing massive amounts of consumer goods as well as technology.

There’s a lot you probably don’t know about the second largest cities in the US. Follow our coverage of Los Angeles to explore the agencies and marketing talent that help make it the creative capitial of the world.

Explore our in-depth coverage of LA agencies and marketing though leaders


Brian Regienczuk
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