The city of reinvention. Perfect weather forever. Fame. Music. Video Game Culture. Food. Comicon. Fashion. Aerospace. Clean tech and healthcare. LA was born from promotion, it was created by marketers, and once the hollywood machine got going, the city of lights became a vortex pulling all types of industry, creatives, and innovators into its beaches, hills, and surrounding mountains.
There are more artists, writers, filmmakers, actors, dancers, and musicians living and working in LA than any other city at any other time in the history of civilization.
Los Angeles is creative capital of the world
LA is the third largest metropolitan economy in the world, and the Creative Marketing and Design Industry is a huge part that, contributing more than 1 million jobs and over $200 billion in revenue. According to an annual report from the Otis College of Art and Design, Los Angeles leads the nation in the creative sector with one of every six people employed in a creative field.
From advertising to mobile, from video to product innovation, Los Angeles is a city built on and by creatives, designers, and some of the world’s top marketing minds. It is also a disruptive city, driving innovation from Silicon Beach, Hollywood, and beyond.
Discover the world of agencies and design firms
Invented in LA. Did you know?
- Space Shuttle
- Eames Chair
- Mickey Mouse
- Electric Guitar
- Hula Hoop
- GPS (Global Positioning System)
- Fortune Cookies
- Mars Rover
- Mazda Miata
Companies leading the Los Angeles creative economy
- Universal Studios
- Paramount Pictures
- 20th Century Fox
- Gehry Partners
- Smashbox Studios
- Marmol Radziner
- 7 For All Mankind
- Lucky Brand
- TOMS Shoes and Eyewear
Organizations connect LA’s creative, design and digital communities
Being home to people from more than 140 countries speaking over 200 languages, makes LA a melting pot of cultural innovation. It’s no wonder there is a long list of organizations fostering and connecting the city’s creative, design, and digital communities. Even LA’s business and civic organizations are nurturing it’s creative resources and culture of innovation. Here are a few examples of organizations to check out:
- LA Design Festival
- AIGA Los Angeles
- Built in LA
- Digital LA
- Writers Guild of America
- Getty Museum
- LA County Museum of Art
Transportation and manufacturing hub drives creativity
Because of it’s size and strategic position and diversity, the city has the perfect combination to both foster innovation and creativity but also produce it in many forms across fashion, retail, entertainment, and beyond.
LA is home to the largest port and sixth largest airport in the US, connecting the country with the Pacific Rim countries and making LA a hub for many companies expanding to North America from Asia. The city is also the largest manufacturing hub in the US, producing massive amounts of consumer goods as well as technology.
There’s a lot you probably don’t know about the second largest cities in the US. Follow our coverage of Los Angeles to explore the agencies and marketing talent that help make it the creative capitial of the world.
Explore our in-depth coverage of LA agencies and marketing though leaders
#LASpotted: A Chat with AyzenbergMeet Ayzenberg, the full-service advertising agency focused on “Generation Now” consumers –…
Top 10 Agency Projects in Los AngelesLos Angeles has been called the Creative Capital of the World, boasting…
#LASpotted: A Chat with XTOPOLYXTOPOLY is a digital agency with mobile pedigree. Co-founded in 2006 by…
#LASpotted: A Chat with RipeMeet Ripe, a boutique full-service creative agency that leverages digital, creative, web…
#LASpotted: A Chat with Sidebench StudiosOne part technology consultant. One part management consultant. One part creative agency.…
#LASpotted: A Chat with TRÜF CreativeTRÜF Creative was founded back in 2006 by two agency veterans, Adam…
#LASpotted: A Chat with MistressSometimes a social agency. Sometimes a digital agency. And at times a…
#LASpotted: A Chat with Marching PenguinMarching Penguin is a digital production studio creating world class video content…
#LASpotted: A Chat with RED Interactive AgencyThe Digital Agency of Record for ESPN since 2011, RED is one…
#LASpotted: A Chat with Kastner & PartnersKastner & Partners is a very unusual advertising agency. Created by a…
Top 20 Marketers in Los AngelesHighlighting the top marketers in Los Angeles from across entertainment, fashion, technology,…
#LASpotted: A Chat with Magic Beans CreativeYou can’t use Magic Beans Creative to grow a giant beanstalk in…
#LASpotted: A Chat with iconmobileiconmobile is an innovation firm originally founded in Berlin, Germany in 2003…
#LASpotted: A Chat with ExecutionistsExecutionists is an award-winning creative agency started by Richard Parr, the creative…
How Movie Trailers Harness the Five Elements of Compelling ContentGuest writer Michael Valverde is the Head Producer and Storyteller at The Content…
#LASpotted: A Chat with zooom productionsGet your brand noticed with zooom productions – a global creative agency…
#LASpotted: A Chat with Sagon-PhiorSagon-Phior was started by two entertainment industry veterans, Glenn Sagon and Rio…
#LASpotted: A Chat with InnerspinWinner of AMC’s The Pitch Season 2, Innerspin is a full-service digital…
#LASpotted: A Chat with WeezLabsWeezLabs isn’t a start-up accelerator or a science laboratory. WeezLabs is actually…
#LASpotted: A Chat with THREADTHREAD, an independent creative agency located in Orange County, started out as a…
- Four Steps: How CMOs Can Help Marketing Agency Partners During COVID-19 - April 22, 2020
- 5 Questions To Ask Your Next Healthcare Marketing Agency - July 31, 2018
- 2018 Marketing Trends Report and The 4 Year Rise of 14 Marketing Services - January 16, 2018