#LASpotted: A Chat with Executionists

Executionists is an award-winning creative agency started by Richard Parr, the creative director with a track record of over 25 years in the print, advertising, design and marketing services. Having won over 30 awards for his creative work, Richard saw that many companies were wasting thousands of dollars on web solutions and wanted to help those businesses. By leveraging his network and talented team, Executionists was born to help solve these issues.

Keep reading to get the inside scoop on how this agency executes their master plan.

Inside Executionists

Location: Marina del Rey, CA

Check out Executionists’ portfolio on Agency Spotter

In LA Since: 2005

Core Services: Creative Web Design

Company Mantra: We have a manifesto on our website.

# of Employees: 8

# of Four-Legged Employees: 0

Office Tally: How many _______ do you have?

  • Sports Heads: 2
  • Foodies: 7
  • Movie Buffs: 4
  • Netflix Addicts: 2
  • Live Event Nomads: 2
  • Agency-Lifers (aka workaholics): 2


Does your agency have a cool origin story?

Our founder was driving one day and thinking that he was continually meeting visionaries with great ideas but no understanding of how to make them a reality. He had a eureka moment and realized that with his experience he was the perfect person to help “execute” these concepts – he coined the word “executionists” to describe his new business.


See any trends, LA Natives VS Transplants?

5 Natives, 3 transplants.

Most Interesting Physical Thing in Our Office?

We have a creative wall mural depicting our process, from lead to launch.


“Content is king, design is critical, bacon is good!”

– Richard Parr, CEO


Partners in Crime

In 10 Words or Less, What We Do for Our Clients:

Creative Web Design, Online Marketing, Maintenance and Branding.


3 Characteristics We Look for in Potential Clients:

  • The want to grow/expand their business.
  • They understand the power of the web.
  • Have a budget to back them.

Our Clients Love Us Because:

We are honest, straightforward and proactive. Our goal is to be the one-stop-shop for all their online needs.

Clients We’ve Helped:

PennyMacUSA, Patchstop, Athene, UCLA, USC, Insignia Mortgage, many more.



LA Confidential

LA is known for entertainment (Hollywood, TV Shows, Games, etc.), how does your agency engage with the LA scene?

Our creative leadership is active in local networking organizations. We have won over 30 awards for web and branding design.


How do you view the creative landscape in LA? How is it different from other major cities?

The creative landscape in LA is definitely affected by the entertainment industry and the silicon beach mentality. There is a very active creative community with thought leaders in many verticals.

The #1 Thing We Love About LA:

The weather.

Best Food Spot in LA?


What does #agencylife mean to you?

Working with cool coworkers towards common goals, while making great websites for our clients’ business.



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Daniel Kim