#LASpotted: A Chat with Ayzenberg


Meet Ayzenberg, the full-service advertising agency focused on “Generation Now” consumers – influential consumers who are not defined by demographics, but by their ability to instantly recognize the value of a product or service, and to share their passions with others.

By using a mixture of creative, data, and a shared vision, Ayzenberg creates the most innovative and efficient solutions for brands. Working with some of the best brands in the world, come see the Ayzenberg approach!

Inside Ayzenberg

Location: Pasadena, CA

Check out Ayzenberg’s portfolio on Agency Spotter

In LA Since: 1993

Core Services: Creating and sharing brand stories.

Company Mantra: “Listen – Create – Share”

# of Employees: 140

# of Four-Legged Employees: 8

Office Tally: How many _______ do you have?

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See any trends, LA Natives VS Transplants?

Approximately 70% of our team is transplanted. 25% of those transplants are from other parts of California.

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Most Interesting Physical Thing in Our Office?

Our office is the most interesting part! We are in an historical building from the outside and modern architectural design inside.

“We’re responsible for waking the client up in the morning and putting them to bed at night”

– Eric Ayzenberg, CEO


 

Partners in Crime

In 10 Words or Less, What We Do for Our Clients:

Creating and sharing brand stories fueled by a frontline approach.

3 Characteristics We Look for in Potential Clients:

  • Willingness to take an innovative approach.
  • Desire to be a collaborator in the creative process.
  • Fearless attitude about big ideas.

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Our Clients Love Us Because:

Never shying away from the big ideas, our frontline methodology is borne of over 2 decades of marketing experience and insights, and as a result we deliver award-winning content centered on creating authentic connections between brand and consumer.

Clients We’ve Helped:

Electronic Arts, Disney, Microsoft, Xbox, Marriott, Warner Brothers, Zynga and Amazon

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LA Confidential

LA is known for entertainment (Hollywood, TV Shows, Games, etc.), how does your agency engage with the LA scene?

Many of us attend the major award shows, screenings, sporting events and openings parties. We also have access to some of the very best talent in the country (we recently worked with Academy Award-winning director Morgan Neville). People come here to pursue their Hollywood dreams and we call it home.

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How do you view the creative landscape in LA?

Los Angeles is as innovative as it is laid back. We are equidistant from snow-capped mountains and sandy beaches and Angelenos spend a lot of time outdoors being inspired by the world around us. We are also uniquely known for having a high percentage of “transplants” bringing life experiences from all over the world.

The #1 Thing We Love About LA:

Sunsets. Come by the office and we’ll prove the majesty.

Best Food Spot in LA?

Bestia.

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Image credits: chotda

What does #agencylife mean to you?

It’s all about the hustle.

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Lights, Camera, Action!

In awe of the bright lights of Hollywood?! Don’t be! Agency Spotter is here to guide you the through the back channels of the Los Angeles creative and marketing scene. With agency deep dives, expert interviews and original content, we will serve as your Hollywood travel guide to the agency stars.

 

Visit our LA hub to get access to all of our LA content and see the other creative agencies and design firms we covered. Los Angeles is an amazing town for marketing services, and we are the guys bringing you the inside scoop.

 


About Daniel Kim

Daniel is THE marketing guru at Agency Spotter. He holds a degree in Journalism from Georgia State University and has worked in the startup world ever since graduating. When Daniel isn't tearing up the marketing scene, you can usually find him playing basketball or enjoying a delicious bowl of Chipotle...