More than just donuts.
Last week kicked off with Apple’s Worldwide Developers Conference in California (#WWDC14). By Friday, the trending topics had moved on to sugar-high inducing National Donut Day (#nationaldonutday) and the 70th anniversary of D-Day (#dday70). Catch all those hashtags? And we haven’t even hit the marketing world yet!
In case you were too busy plotting how you’ll be the first to get Apple’s new watch this fall, here are the marketing tweets you missed.
Content Marketing, Brands & Kimye
A great article on how B2B brands can create and leverage stories (almost) as big as Kimye.
Kim, Kanye, and KPIs http://t.co/3Y2jOfnyic #BrandActivator
— CMO.com (@CMO_com) June 5, 2014
Harvard Business Review recommends you tell that brand story authentically.
If Your Brand Promises Authenticity, You Better Deliver http://t.co/ltPNuC9hs8
— Harvard Biz Review (@HarvardBiz) June 6, 2014
Content marketing? So hot right now. Two tweets to help you stay on top of best practices.
#ContentMarketing rules to break @smallbiztrends – I like Rule 3, disagree with Rule 4 http://t.co/FkjDtQWqiL
— Noelle Schuck (@NoelleSchuck) June 4, 2014
Brands Owning Stories
You decide: which brand wins at #NationalDonutDay, Dunkin’ Donuts or Krispy Kreme? Dunkin’ Donuts combined sprinkles and Vine to celebrate:
Sprinkles will fly. Get a free donut with any beverage purchase today! #NationalDonutDay https://t.co/bobxQLCUFu
— Dunkin' Donuts (@DunkinDonuts) June 6, 2014
While Krispy Kreme kept it clean and simple:
Happy #NationalDoughnutDay! Remember to visit for your free doughnut today in the US and Canada pic.twitter.com/yOjHG5PPLl
— krispykreme (@krispykreme) June 6, 2014
Apple uses the Worldwide Developers Conference to speak to developers and the larger Apple-loving community. Who thought an video about apps could be so inspiring?
Hug a developer! #WWDC14 http://t.co/IzcoRPGY0e
— Philip Schiller (@pschiller) June 3, 2014
Even a horse can be a brand endorser. California Chrome signed with Breathe Right Nasal Strips…
Good Morning! Here's @CalChrome ready to go after a good night’s sleep at the @BelmontStakes #BreatheRightBelmont pic.twitter.com/Z6kTKB003z
— Breathe Right (@Breathe_Right) June 6, 2014
AND Skechers Footwear. (Skechers has clarified that they will not be making horseshoes.)
Skechers branding on California Chrome is NOT subtle pic.twitter.com/5qMt4NHATV (via @angieastevens1)
— Darren Rovell (@darrenrovell) June 3, 2014
World Cup Fever
The World Cup starts this week. Even if you’re not a devoted soccer fan, these uniform requirements would make any designer’s head spin. Whatever you do, don’t bet on a team in a one-piece uniform.
The 6 craziest requirements for FIFA World Cup uniforms: http://t.co/LZZKACtVLA pic.twitter.com/RErZqsETjp
— Co.Design (@FastCoDesign) June 6, 2014
Watch that Newsfeed
We guarantee this week will bring more great marketing tweets. Stay turned for a special edition of this series next Monday, especially if you happen to be in the New England area. See a tweet you know we’ll love? Share it with us!
- 5 Questions to Ask Your Next UX Agency (Agency Spotter)
- The Fastest Way to a Better Agency Shortlist (Agency Spotter)
- 5 Very Different 2014 Webby Award Winners (Agency Spotter)
- Smarter Than Ben Franklin: Discover Philadelphia Creative Agencies - November 9, 2015
- Beer and Silver Bowls: A Night at the Hatch Awards - October 22, 2015
- Ask the Expert: 5 Insights for Managing Your Creative Agency - September 16, 2015