Introducing the best agency award winners and nominees at the 5th Annual iMedia Agency Awards.
The 2015 iMedia Agency Awards is a celebration of the best agencies and marketers from the past year in key core services such as social media, content marketing, programmatic media, search and more. While many of the winner were from larger agencies, there were boutique agencies like Piston and Beeby Clark+Meyler who staked their claim against the big boys.
MEC, a global advertising agency with offices in New York, Atlanta, LA and more, won Agency of the Year for their consistency and work over the last year. The advertising agency were leaders in leading innovation and progress in industry by being honored as one of Ad Age’s 50 Best Places to Work, creating Velocity – a predictive modeling technique that predict consumer behavior and interactions with brands, and introducing a “more nimble” way to find talent during this year’s Advertising Week in NYC.
Piston Agency, a creative agency that specializes in media, branding and digital, won Small Agency of the Year for the second year in a row and also Best Agency for Programmatic Media. The small but mighty agency from San Diego showcased amazing work, ideas, and excellence in the digital space over the last 12 months and was also named to the Inc. 5000 Fastest Growing Companies List in 2014. To get a sample of the great work produced by Piston, check out the “We’re All In” campaign with the San Diego Chargers.
DigitasLBI won Best Agency for Video for some of their amazing work with American Express and Sony. In both American Express’ “#PassionProject” campaign and Sony’s “Demand Great” video spot, you can see emotive power of video being used as the big key to connect brands and consumers together.
Horizon Media won Best Agency for Mobile for their consistent effort in creating advertising campaigns on mobile platforms and also leading innovation in the mobile space. An examples of their efforts can be seen in their mobile video campaign with History Channel’s television series, “Vikings,” where the agency leveraged silent auto-play videos on mobile devices by creating content that relies on visuals rather than sound.
Deep Focus won Best Agency for Social for creating social media campaigns that helped create culturally connected brands. With works like Lay’s “Do Us a Flavor” campaign in 2014, Deep Focus effectively used the jingle to double customer interactions via social media and created a YouTube video that received over 12 million views.
360i won Best Agency for Content Marketing for their outstanding ability to tell stories through content. Using technology and digital media, 360i partnered with Oscar Mayer to continue the brands on-going bacon campaign by parodying dating apps by creating Sizzle – a dating app for bacon lovers!
Dieste won Best Agency for Multicultural Marketing for their innovative approach to ethnicity-targeted marketing. Producing work like “Adoptable Trends” – a campaign that raised awareness for sheltered animals by naming the animals after trending online topics, and their English and Spanish spots for Cricket Wireless.
iProspect won Best Agency for Search for their consistency in innovative search marketing strategies, SEM, SEO and more. With projects like Lids’ March Madness campaign, where iProspect created a custom script to automate real-time bid increases for March Madness products, saw the hat and apparel company see year-over-year traffic jump by 343% and revenue increase by 469%.
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