March in San Francisco can only mean one thing: the Greater San Francisco Ad Club’s annual Addy Awards.
The SF Addy Awards is a big night in Fog City. 321 entries submitted by 47 agencies were judged in a variety of disciplines. For your convenience, we pulled out six of the 18 winning agencies. A few competitors took home multiple trophies, topped by Goodby Silverstein & Partners with 21 awards. Not too shabby. Read on to see some amazing award-winning work coming out of the Greater San Francisco area.
Venables Bell won Best in Show and Best in Digital/Integrated with “Nick’s First Pitch,” a campaign that wove together video, social media, and a live event. The purpose? To illustrate how Google Fiber can help a baseball-loving kid from Kansas City, MO with a rare blood disease make the first pitch at an Oakland A’s game 1,800 miles away…and find a bone marrow match.
BSSP takes home a Best of Out-of-Home award for its “MINI Lamppost” campaign. The work involved placing replica MINIs upside-down on lamp posts to convey how MINI’s not-normalness can be oh so much fun.
This shop takes home the Best of Broadcast award for their “It Adds Up” spots for TD Ameritrade. Aligned with the 2014 Winter Olympics in Sochi, the campaign rewinds through the lives of seven US athletes, showing how each athlete’s lifetime of commitment led to podium finishes. The same fortitude is required of long-term investors pursuing the goal of financial security.
Working with the North Lake Tahoe Visitors Bureaus, School of Thought got playful with fog. To achieve their client’s goal of increasing hotel bookings, the agency created billboards reminding San Franciscans that sunny North Lake Tahoe is a wonderfully close summer escape from their foggy city. The result got this agency a Gold Addy Award.
Taking home a Gold Addy for Consumer/Trade Publication Spread is Duncan/Channon. This ad agency is the creator of Ticket Oak, StubHub‘s big deciduous talking tree. Appearing in the 2013 ESPN The Magazine’s “Body Issue,” Ticket Oak bared it all across two glossy pages. Quite the stunt for an oak tree.
In two-birds-with-one-stone fashion, this advertising shop took home two awards for its The Power Inside campaign for Intel. Pereira & O’Dell created an interactive video series that unfurled on Facebook to earn Gold Addy Awards in Branded Content and Webisodes. Certainly any agency that dreams-up a storyline involving Earth-destroying moustache aliens deserves an award.
Need an Award-Winning Agency?
You can easily find these agencies, and many more award winners, on Agency Spotter. Do a quick search to see who’s out there. With over 3,000 portfolios at your fingertips, discovering your next award-winning agency partnership just became a lot more enjoyable.
- San Francisco Agency School of Thought Gives Good Advice (Agency Spotter)
- Why San Francisco is Not New York (The New York Times)
- San Francisco Agency Portal A Makes YouTube Easy for Brands (Agency Spotter)