San Francisco Advertising Agency School of Thought Gives Good Advice


We’re in San Francisco meeting the diverse agency talent in this creative mecca. To make things interesting, we’re asking 3 questions, sharing 2 photos, and discussing a recent milestone.

Get To Know School of Thought in 3, 2, 1…

Core Service: Advertising
Additional Services: Marketing Strategy, Media

3 Questions

What makes School of Thought unique?

School of Thought has a roll-up-your-sleeves-and-get things-done ethos and a critical thinking mindset. Our ideas thrill audiences and move the needle. But that doesn’t make us unique. The only thing that can really make an agency unique is the people. We’re a focused team of iconoclasts who like our work and clients, and find our own thrill in making a real difference to our clients’ businesses.

What advice would you give to someone who has never worked with an agency?

If you’re considering working with an agency for the first time, you’re poised for either a terrific or horrible experience, and it’s largely in your hands.

To be successful in an agency partnership, clients need only do a few things: (1) Know exactly how you’ll measure success, and state this clearly; (2) If you have a DIY culture and you’re skeptical that outsiders can really help you, then don’t hire an agency; (3) Trust your agency, but hold them to account. Give them the support and collaboration they need while making it clear that they’ll be measured against the success criteria you’ve established.

Agency-client relationships go south all the time, but they also go really well all the time. Over the years, we’ve had true collaborative, fun relationships with most of our clients.

If School of Thought had a mascot, what would it be and why?

Our mascot is Jacks, our Official Office Pooch.

2 Photos

Advertising Agency School of Thought on Agency Spotter

Jacks, the office pooch

Advertising Agency School of Thought on Agency Spotter

One of our wooden nickels found amongst the offerings at Mission Dolores Parish

1 Milestone

We were recently named one of the fastest growing agencies in the country by Agency Post.

Check out School of Thought’s portfolio on Agency Spotter to learn more and see how you’re connected…

…if you’ve worked with them, give them a rating

…if you like what you see, share their portfolio

…if you’re interested in seeing how they could help you, contact them

 

Stay tuned as we continue to bring you fun profiles of great creative agencies in San Francisco!

Related articles:


About Joseph Raccuglia

Joseph is committed to helping brands and creative agencies find each other. He has special interest in how digital strategies impact business performance. Talk to him about marketing, startups, and customer experiences. He holds degrees in business and accounting from College of Charleston and an MBA from Boston University. Obsessed with group fitness, Joseph is also a newly minted kick-box instructor.