Armed with a bike, camera, and plenty of water, we set out to profile the creative agency scene in Minneapolis. Follow our journey.
Little & Company
Core Service: Brand Experience Design
Additional Services: Design Strategy, Marketing Strategy, Branding, Packaging
“WE ARE STORYTELLERS. BRANDS ARE OUR SUBJECTS. DESIGN IS OUR VOICE.”
Named an Ad Age 2015 Small Agency of the Year, Little & Company believes in using the power of design to build brands from the inside out. And once you get to know them, you might ask, what’s in a name because their work, clients, and talent are anything but little.
People
Little has a history of hiring the best local talent since its early days as a graphic design shop. They must be doing something right, as they’re a multi-year winner of the 100 Best Companies to Work For by Minnesota Business Magazine. At the helm are great leaders, founder and local design celebrity Monica Little, as well as President and Chief Creative Officer Joe Cecere. A wealth of fresh, young, and inspiring talent that completes the picture and has catapulted Little to recent successes.
Expertise
Little takes their clients’ challenges by the horns and delivers a comprehensive and creative solution that takes into account the entire brand eco-system while delivering a single brand message. Too often, brands engage agencies to solve only for their consumer facing experiences or only for their employee communications. In order to see the entire scope of the brand and execute on the brand promise, Little recognizes the importance of connecting the players on both the inside and the outside.
Local marketing giant, Target, employees a range of creative agencies for various initiatives, but Little did something that no other had done before: connecting the brand story across guest facing experiences, shareholder communications, and turning Target’s employees into brand ambassadors. See some of their great work:
Target’s quarterly magazine for employees
Target’s Cart Team
Another great example of their cross-touchpoint execution can be seen in their partnership with U.S. Bank. As brand agency of record, Little has built the bank’s brand positioning, refreshed their brand identity and extended the modernized brand across all internal and external-facing aspects of the business.
Place
Little’s new space, a duality of open work and play areas designed to encourage conversation, is punctuated by splashes of color, wide expanses of natural light and materials, and large work review areas. From their Kick Ass bar, expansive kitchen and family table, to innovation labs, the space reflects what makes Little shine: creativity through collaboration.
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Check out Little’s portfolio on Agency Spotter to learn more and see how you’re connected…
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…if you’re interested in seeing how they could help you, contact them
Stay tuned as we continue our up-close profiles of great creative agencies in Minneapolis!