Get Your World Cup Started With Some Incredible Content From Brands


Get warmed up for today’s matches and see how so many brands, from Dannon to Nike, are helping inspire World Cup fever!

Today, the World Cup finally kicks in Sao Paulo, Brazil. With 32 teams competing, soccer-themed commercials and campaigns are everywhere. Nielsen says U.S. ad spending on soccer programming has increased 43 percent to $378 million in 2013 since the last World Cup in 2010.

Playing off of Brazil’s Carnival, Coca-Cola’s “The World is Ours,” includes artists from around the world including Brazilian-American David Correy. Coca-Cola has rolled out more than 30 local versions of the anthem over the past year.

Beats by Dre‘s has a star-studded World Cup ad with a cameo by Apple. Enjoy “The Jungle” sounds by X Ambassadors and Jamie N Commons.

Nike Football‘s “Risk Everything” campaign uses beautiful animation to bring you into the game. It’s a fresh approach and a bit unexpected. Learn more about the agency behind it, Wieden + Kennedy.

In contrast, check out Adidas “House Match” spot tossing some humor into the games and including retired greats David Beckham and Zinedine Zidane.

In the marketing battle between official World Cup sponsor Adidas and Nike, who will win?

Dannon’s Activia is supporting the UN’s anti-hunger group, World Food Programme. It features dance single, “La La La (Brazil 2014),” by Shakira with Carlinhos Brown.

Will football save the planet? Samsung thinks so. Their interesting video asks earthlings to unite as football stars face off against aliens.

McDonalds “GOL!” has a cool trick shot with soccer talents young and old showing off their skills. Keep an eye out for the model juggling in five-inch pumps.

And last, but not least, the 2014 World Cup’s official FIFA party song, “We Are One (Ole Ola),” by Pitbull and featuring Jennifer Lopez and Claudia Leitte.

Wondering who else worked on ads for these brands? Try a search on Agency Spotter and get your brand inspired for 2018!


About Brian Regienczuk

Brian Regienczuk is the CEO and Co-Founder of Agency Spotter. With over 19 years experience both at top brands and helping grow agencies, Brian writes and speaks on topics related to finding and selecting great marketing, design and research partners, and on how the future of marketing demands that brand marketers and agencies work smarter together.