Get warmed up for today’s matches and see how so many brands, from Dannon to Nike, are helping inspire World Cup fever!
Today, the World Cup finally kicks in Sao Paulo, Brazil. With 32 teams competing, soccer-themed commercials and campaigns are everywhere. Nielsen says U.S. ad spending on soccer programming has increased 43 percent to $378 million in 2013 since the last World Cup in 2010.
Playing off of Brazil’s Carnival, Coca-Cola’s “The World is Ours,” includes artists from around the world including Brazilian-American David Correy. Coca-Cola has rolled out more than 30 local versions of the anthem over the past year.
Nike Football‘s “Risk Everything” campaign uses beautiful animation to bring you into the game. It’s a fresh approach and a bit unexpected. Learn more about the agency behind it, Wieden + Kennedy.
In contrast, check out Adidas “House Match” spot tossing some humor into the games and including retired greats David Beckham and Zinedine Zidane.
In the marketing battle between official World Cup sponsor Adidas and Nike, who will win?
Dannon’s Activia is supporting the UN’s anti-hunger group, World Food Programme. It features dance single, “La La La (Brazil 2014),” by Shakira with Carlinhos Brown.
And last, but not least, the 2014 World Cup’s official FIFA party song, “We Are One (Ole Ola),” by Pitbull and featuring Jennifer Lopez and Claudia Leitte.