A Closer Look At The CLIO Awards


We’re highlighting seven creative agencies from across the advertising world that recently won Gold in this year’s CLIO Awards. These agencies have produced award-winning work in the digital, interactive, and traditional ad space that has created meaningful results for the brands they represent.

The CLIO Awards are the most prestigious international awards given for advertising, design, and communications. The awards are a celebration of both creativity and innovation, receiving 10,000 entries from around the globe yearly with less than 1% of the entrants earning the coveted gold.

Read about their winning work below, and then check them out on Agency Spotter to learn more.

BBH

Axe’s controversial film ads often involve women flocking to men once the actors are shown using the product, but BBH pulled a volte-face with its Gold CLIO award-winning online video ad “Fear No Susan Glenn”. The video portrays the main actress in a positive light while Keifer Sutherland’s poetic voiceover reveals his longing to be with her, accompanied by a tasteful bit of the brand’s classic over the top explosions. BBH’s spot might not have charmed all of Axe’s fans, but it definitely placed the brand in a more appealing light.

 

R/GA

R/GA won Gold in the Digital/Mobile and User Experience category for its work on“Nike+ Fuelband.” Nike designed a product allowing people to compare how much “fuel” they used while performing any activity rather than measuring calories and tasked R/GA with designing the user experience. Linking the device’s measurements and statistics to a custom-designed mobile app, R/GA made people’s “fuel” usage easily sharable on social media, greatly increasing Nike’s social velocity.

 

Turner Duckworth

Turner Duckworth was inducted into the CLIO Awards Hall of Fame for its visual identity system created in 2008 for the Coca-Cola brand. The first design agency to ever make the cut, Turner Duckworth successfully refreshed Coca-Cola’s design without compromising the iconic look and feel of the product.

coke

Psyop

Psyop is a 10-year-old agency that has already distinguished itself with a Gold CLIO award in the Film category for its “Dishonored: Tales from Dunwall” series of trailers. The agency specializes in storytelling and building engaging worlds to solve marketing problems and uses animation, design, and live action production to create unique advertising solutions. The following trailer shows some of this agency’s talent:

 

Ogilvy & Mather

This year’s Agency Network of the Year award went to Ogilvy & Mather for its excellence in multiple categories including Engagement, Film, and Direct Marketing throughout its offices around the world. Ogilvy & Mather Greece won Gold in the Branded Content, Mixed Campaign category for its “Love in the End” entry made for the Greek chocolate brand Lacta. The wildly successful campaign involved masterfully pairing an online original short film with an alternate reality game which resulted in press coverage and the release of a full-length feature film.

 

JWT

JWT New York won a Gold CLIO in the Branded Content, Digital/Mobile category for its “Yes, Virginia the Musical” entry made for Macy’s. The brand connected with local communities around the country by adapting an animated series into a musical specifically made for young students to perform. JWT created a website and mobile app with instructions that allowed teachers and students from over 1,300 schools prepare for the show while also presenting other relevant content promoting theatre arts programs.

 

Leo Burnett 

Leo Burnett Chicago earned Gold in Engagement for its “Save 11” entry created for the Allstate brand. The brand wanted to promote safer teen driving based on the statistic that 11 teenage drivers are killed everyday. Using the power of storytelling and community engagement, the agency was able to get over 250,000 likes on its Save 11 Facebook page and send over 14,000 emails to Congress pressuring them to sign a bill into law promoting safer teen driving—and they succeeded. Seet it here.

Leo Burnett and Allstate

Compare and connect with these and other agencies on Agency Spotter

See all the important info about each agency, in one place! Get up to speed on each agency’s expertise, see examples of their work, and connect directly with them through their portfolio. Log in with LinkedIn to see how you’re connected with each agency through your own network!

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About

Joseph is committed to helping brands and creative agencies find each other. He has special interest in how digital strategies impact business performance. Talk to him about marketing, startups, and customer experiences. He holds degrees in business and accounting from College of Charleston and an MBA from Boston University. Obsessed with group fitness, Joseph is also a newly minted kick-box instructor.