Get to know 451 Marketing and how they contribute to the hustle of the Hub.
Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s 451 Marketing a dynamic communications agency that helps consumers fall “crazy-in-love” with their clients’ brands.
Location: Boston’s North End
Core Service: Social Media
Additional Services: PR, Search
What’s the background to 451’s name?
451 is the temperature at which paper burns. (Remember “Fahrenheit 451” by Ray Bradbury?) We named our company 451 Marketing, because we have always focused on innovation and employed non-traditional strategies to bolster our campaigns. Our results are too hot for paper!
What makes 451 Marketing a unique communications agency?
451 Marketing’s mission is to help people fall “crazy-in-love” with our clients’ brands. Understanding that typically there is a psychological process to how people make buying decisions, 451 Marketing takes a holistic approach to working with brands. We are the only firm that can effectively reach a customer at every stage of the buying cycle from discovery all the way through evangelism using public relations, content and digital marketing (social media, search marketing) tactics.
Got any predictions for how social media marketing will change in the next five years?
Social media for business has become the standard – it’s no longer the exception, but the expectation. In the next 5 years, expect social media to become ingrained in everything we do – from connections to customer service to decision making. Platforms will become increasingly personalized and tailored to each user’s unique habits and preferences, as well as location and friend activity.
How did 451 build its expertise in “mom marketing?”
As an integrated agency, we have the pleasure of working on an incredibly diverse client portfolio. Moms are a breed of their own – dedicated, focused and immensely savvy. With clients like online startup service Mom Meet Mom (think Match.com for moms) and partners like Mom Central Consulting, we’ve really built up our experience with who we call the “Chief Household Officer” through proactively developing relationships with mom influencers.
Win any cool awards this year?
We were named a finalist for The Holmes Report’s SABRE Agency of the Year, SoMe Awards’ Best Agency, BostInno’s “50 on Fire” and three PR Daily awards. We were named a Boston Business Journal Pacesetter, an award recognizing fastest growing private companies in Massachusetts, for the 4th consecutive year. We were also honored with six Bell Ringer, an IN2 Digital, two SABRE, a PR Daily Social Media and two SoMe awards.
451’s office is right on the edge of Boston’s historic North End. How does the 451 team take advantage of that great location?
By enjoying some of our favorite eats! Nearby are Bread + Butter for second breakfast, J. Pace’s for subs, and Café Rustico for sandwiches. Every first Friday of the month is Pizza Friday, when we indulge in pies fresh from Ernesto’s. Ducali is a phenomenal place to watch a game, or host book club.
Thanks for chatting with us, 451!
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