Welcome back to your weekly marketing update from the Twitterverse!
Last week saw the end of April showers and the beginning of May flowers. (Or so hope our waterlogged friends in New York.) On the marketing scene, social media outlets continued to evolve, the value of personal fitness trackers was debated, and Delta showed its inner trekkie.
Savvy Marketers, Take Note
Tips for your 2015 media buys:
The Kentucky Derby is the only annual sporting event watched on TV by more females than males (via @sbjsbd)
— Darren Rovell (@darrenrovell) May 2, 2014
The definition of “cool kid” is changing. Does your brand ambassador program reflect this shift?
Say goodbye to 'coolkids', say hello to geeky introverts – we take a look at the new breed of youth brand ambassadors http://t.co/TT8HYDbQTW
— Campaign: Brands (@CampaignBrands) April 30, 2014
BuzzFeed + Digitas = an unlikely marriage?
Buzzfeed partners with @Digitas to create digital content for brand clients: http://t.co/Km9gWRfOjv pic.twitter.com/k8S2EnOvjJ
— Adweek (@Adweek) May 1, 2014
Agency Spotter’s searchable online collection of creative agencies gives you one less reason to whine!
Matt Seiler says it's time for Madison avenue to stop whining: http://t.co/QLlOgIlLBB
— Jack Marshall (@JackMarshall) May 2, 2014
From disappearing photos to full-fledged messaging, Snapchat evolves:
Snapchat Grows Up, Adds Text Messaging and Video Conferencing http://t.co/Mc6sPGDhaM
— Fast Company (@FastCompany) May 1, 2014
Mark Zuckerberg turns 30 on May 14th. With age comes wisdom? Evilness? Both?!
Facebook's 'Anonymous Login' is Evil Genius – http://t.co/mr1rLNNI2S
— Click.Click.Click (@clickclickclick) May 1, 2014
Oh, the Irony
Fitness trackers may not be that accurate…
For Fitness Bands, Slick Marketing but Suspect Results http://t.co/h15mlTE9xk
— NYTimes Tech (@nytimestech) April 27, 2014
…but they do market well.
Why is Coke investing in wearable #fitness tech w/ @Misfit? Get the inside scoop http://t.co/1wzIQwOD6F #CokeJourney #health ^MP
— The Coca-Cola Co. (@CocaColaCo) April 30, 2014
Delta goes for humor, with a touch of nerd:
Beam us up, Scotty! #AvGeek #Trekkie http://t.co/NK4KRlwh4z pic.twitter.com/isbnkSgTwh
— Delta (@Delta) April 28, 2014
While the L.A. Clippers stay cool in the midst of Donald Sterling’s eviction from the NBA. Their Twitter profile makes a statement too.
Just basketball. That's the only thing the team is focusing on as Game 6 approaches: http://t.co/DwCaRRgPM4 | PIC: pic.twitter.com/LKNCfxviOW
— LA Clippers (@LAClippers) May 1, 2014
Because everyone needs an entertaining distraction to start another week:
Meet this year’s #Doodle4Google state winners, and vote for your favorite: http://t.co/ET3zuZZyf6 pic.twitter.com/hTdeawvkE5
— Google (@Google) April 30, 2014
Until Next Week…
It was a rough couple of days for Twitter; they just couldn’t get any love from Wall Street. Fortunately, that had no effect on the quality or quantity of tweets. Check back next week for another dose of must read marketing tweets!
- 5 Questions to Ask Your Next Branding Agency (Agency Spotter)
- RIP Flashmobs: 7 Impressive Guerrilla Marketing Campaigns (Agency Spotter)
- 4 Awesome RFP Alternatives for Your Creative Agency Search (Agency Spotter)
- Smarter Than Ben Franklin: Discover Philadelphia Creative Agencies - November 9, 2015
- Beer and Silver Bowls: A Night at the Hatch Awards - October 22, 2015
- Ask the Expert: 5 Insights for Managing Your Creative Agency - September 16, 2015