Minneapolis Agency Spotter: Riley Hayes

Agency Spotter MPLSArmed with a bike, camera, and plenty of water, we set out to profile the creative agency scene in Minneapolis. Follow our journey.

Riley Hayes

Core Service: Advertising, Branding, Media
Additional Services: Web, Digital Strategy, UX, Direct Marketing, Measurement/Analytics

“We bring all the disciplines required to help clients succeed.”

This powerful little shop covers the spectrum of in-demand marketing services going deep across creative, digital, media, and analytics. A focus on long-term success of clients versus short-term goals is part of what has helped Riley Hayes stay an important partner for over 20 years. They often win new business because of their passion, expertise, process, and dedication.


Advertising Agency Riley HayesThe team is a good mixture of tenured marketers with valuable acumen and up-and-coming thought leaders who bring a fresh, cutting edge perspective to each project. Founder, Tom Hayes and co-owner, Kerry Krepps play a big role in each client’s relationship avoiding any extra layers. They’ve done a great job of staying relevant by bringing on top media, technology, and creative directors who not only push the boundaries but also ensure the integrity for which Riley Hayes is known remains consistent.


Imagine having to show your unfinished work to your peers and mentors on a daily basis. This is one way the creative team at Riley Hayes stays inspired and ups-their-game everyday in order to keep their ideas fresh. And, it’s working. Check out some of their impactful Chicago media takeover that helped launch the Radisson Blu hotel brand:

The initiative was a full experiential project requiring strategic partnerships with local and national media and community groups. It included lighting, music, plant life and visuals on trains, streets, and in Millennial Park.

Another recent and very successful campaign spearheaded by Riley Hayes showcases their strategic and creative excellence via broadscale Direct Mail for Walgreens’ award-winning loyalty program, Balance Rewards. These highly-targeted mailers were designed to drive revenue and increase customer loyalty. Since its launch in September ’12, the program has gained over 80 million members and has greatly contributed to Walgreens continued success.

Advertising Agency Riley Hayes WalgreensAdvertising Agency Riley Hayes Walgreens

See more of their work including pro bono efforts with Nature Valley for various charity events to get inner-city kids enjoying the outdoors.

If you’re seeking an advertising agency that will take a multi-dimensional look at your brand, then look no further. Riley Hayes has combined something old, new, borrowed, and Blu (ha!) to build a process that calls on the principles of Aristotle, Noble Purpose, Brand Pyramid, and a self-crafted Relevance Audit. In fact, be on the lookout for an upcoming book launch co-authored by Tom Hayes introducing their studied elements of relevance: Authenticity, Mastery, Empathy, and Action.


Advertising Agency Riley Hayes Space

Our late Friday afternoon stop at Riley Hayes was near euphoric. The interior of this reclaimed train-engine repair house on the banks of the Mississippi is lofty but cozy, two seemingly impossible attributes to execute simultaneously. The outdoor patio offered the perfect respite from the heat wave bike ride we were on and proved to be a perfect place for client meetings and creative daydreaming.

Check out Riley Hayes’ portfolio on Agency Spotter to learn more and see how you’re connected…

…if you’ve worked with them, give them a rating

…if you like what you see, share their portfolio

…if you’re interested in seeing how they could help you, contact them


Stay tuned as we continue our up-close profiles of great creative agencies in Minneapolis!

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