Agency Spotter has a vast array of capability articles to help you build your marketing, design, and digital expertise. All our articles draw on expert insights and many are written by experts in their fields. Our marketing capability articles are broken down by the following category groupings:
Building your marketing capabilities takes time. We hope our articles help. Below is a taste of some of the most recent articles from across these capability areas.
Don’t forget to explore our other article collections like Ask the Expert, CMO Talks, 5 Questions for Agencies, Agency Shortlists, and RFPs. On the main Agency Spotter site, once you log in, you will find verified agency reviews and be able to zero in on the right fit agency and software development partners by exploring Top Agency Reports, Brand Pages, as well as using agency search and project case studies search.
10 #Marketing Tweets You Missed Last Week: From Earth Day to Google+
3.5 billion tweets are sent every week. That fact doesn’t dissuade us from pulling together our 10 favorites to share…10 Great #Marketing Tweets You Missed Last Week
Marketing conversations move fast on Twitter. We pulled together some of the best marketing tweets to help you catch up.Fire Up Your Lanyards: 6 Upcoming Marketing Conferences to Check Out
Want to squeeze in a marketing conference before summer doldrums set in? We've got six great options for you.4 Awesome RFP Alternatives for Your Creative Agency Search
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good…7 Winners from the 2014 Shorty Awards
“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards” – The New York Times On a…A 6 Step Breakdown of the RFP Process
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away…Judging the Creative Agency RFP
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.Your Road Map to Agency Search Success
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan…Yes, You Do Need a Creative Agency
Why do you need a creative agency? Three good reasons. 1. Less Risk, More Reward One day, you may wake…6 Big Winners from the SF Addy Awards
March in San Francisco can only mean one thing: the Greater San Francisco Ad Club’s annual Addy Awards. The SF…3 Lessons on Multicultural Marketing from Covered California
Advertisers have marketing to minority groups all figured out, right? When it comes to healthcare, maybe not. Covered California, that…3 Ways Agency Search is Like March Madness
Think picking a winner from 68 teams is hard? Try searching through 120,000 agencies to find the right one!San Francisco Advertising Agency Améredia Gets Multicultural
What makes Améredia unique? Diversity and Multiculturalism. We represent various ethnic demographics and enable brands and non-brands to connect and…5 Questions to Ask Your Next Social Media Agency
Like composing the perfect tweet, finding the right social media agency can be surprisingly tricky. Find your next great social…5 Questions to Ask Your Next Web Design Agency
Your company's website is a brand ambassador, a data collector and a conversion tool. Or at least it should be.…5 Questions to Ask Your Next Branding Agency
Going through an initial branding or a rebranding process can be intense. Ask branding agencies these five questions to get…