6 Award Winning Boston Agencies from The Ad Club’s #Hatch54


Winning a Hatch Award is a lot of fun.

Hatch-Awards-2014Last night marked the 54th rendition of the Ad Club of Boston’s Hatch Awards. For a city with so many great advertising and branding agencies, there was a lot to celebrate.

The namesake of the Hatch Awards is Francis W. Hatch, who started his advertising career at Batten, Barton, Durstine & Osborn (later to be known as BBDO) and helped establish New England as a creative hub. What started as a small gathering of friends to recognize their peers has blossomed into a vibrant celebration of the Boston creative community.

You could say that everyone in attendance last night was a winner but a few stood out. Get to know six award-winning Boston agencies that caught our eye.

Hatch Winners to Know

Best in Show – Mullen for American Greeting‘s World’s Toughest Job

Remember these job interview videos that went viral? That work won Boston advertising agency Mullen the superlative Best in Show award.

Gold for Social Media – Digitas for Tide‘s #ScaredStainless Vines

Halloween can be messy with all that face paint and candy. Digitas’ Boston office lead the creative for this series of seven Halloween-themed Vine videos, each scarily fun.



Silver for Cause Related Marketing – Embryo Creative for Jewish Family and Children’s Services of Boston‘s Izzy

Embryo Creative is a creative agency will a knack for storytelling, often with video. Check out the wonderful video about Holocaust survivors they created for JF&CS of Boston.


Silver for Innovative Use of Media – Beam for MINI‘s We’re Sorry Box

An glitch caused Mini Cooper to accidentally clog subscribers’ inbox with a flood of emails. As an apology, Beam Interactive created a very unique apology.

Boston agency Beam Interactive's work for MINI Copper

The enclosed letter read:

“Nothing says ‘I’m sorry’ quite like flowers and chocolate, so we’ve combined the two and enclosed a chocolate rose. But if you’re allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you’re ever feeling annoyed again, you can de stress using this particularly squeezable can of spam.”

Silver for Consumer Magazine (Single Page) – Full Contact for Tommee Tippee‘s Overly Dramatic Babies

Babies want what babies want. Boston ad agency Full Contact used a realistic approach to help this global baby feeding brand build awareness in the US and Canada.

Boston award-winning agency Full Contact's work for Tommee Tippee

Silver for National, TV – Nail Communications for Mike and Ike “The Split”

You can’t help but love the fresh spin Providence branding agency Nail Communications (also the 2013 Ad Age Northeast Small Agency of the Year) put on that iconic fruit candy, Mike and Ike.

How to Find Your Award-Winning Boston Agency

We want to see your brand up in the flashing lights of the 2015 Hatch Awards. But first, take a look at all the awesome creative agencies that call the Boston-area home. Overwhelmed? Don’t be! You can easily target the right agency for your project with Agency Spotter’s search filters. Since we take the frustration out of finding the right Boston agency for your project, you can focus on the important stuff, namely building an award-winning agency partnership.

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About Claire Wallace

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team member at City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.