30 Most Influential Marketers on LinkedIn

Expand your network by following LinkedIn’s most influential marketers. This list includes 30 innovative leaders using the power of LinkedIn to share knowledge and inspire others.

This list contains new faces as well as leaders that have brought wisdom and insights to the marketing industry over many years. Some of the most successful marketers have social media accounts that are multi-faceted. They are cheerleaders for their own company and at the same time they are driving change in the marketing industry by inspiring everyone around them.

If you are seeking marketing trends, leadership advice, or even the latest campaigns then be sure to check out these influential marketing leaders.

We’ve provided a link to each individual’s LinkedIn account so you can join their community today.

Andréa (Feddersen) Mallard

Chief Marketing Officer at Pinterest

In 2018, Andréa joined Pinterest as the Chief Marketing Officer. She oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and businesses all over the world. Previously, she served as the CMO of Athleta, an apparel brand owned by Gap Inc.

Andréa has received honors such as Ad Age’s 2021 Leading Women and 2021 Marketer of the Year. Be sure to follow her on LinkedIn if you’re interested in marketing, innovation, and leadership advice.

Antonio Lucio

Former Global CMO at Facebook, HP Inc, Visa and Pepsico Int.

Antonio has worked with some of the most recognizable Fortune 500 companies. From 2018 to 2020, he acted as Facebook’s Global Chief Marketing Officer.

Prior to this, he was the first Global Chief Marketing and Communications Officer for the new, HP, Inc. Antonio holds a number of accomplishments, a few include Forbes 2019 Most Influential CMOs in the World list and PRWeek’s 2018 Outstanding Marketer of the Year.

Bozoma Saint John

Former Global Chief Marketing Officer at Netflix

Bozoma has one of the most active followings on LinkedIn and most recently served as the Global Chief Marketing Officer at Netflix. Before that, she was the CMO at Endeavor. At Endeavor, she drove the marketing efforts for Global Marketing clients and premium brands. Bozoma has also been a top marketing and brand executive at Apple, Uber, and PepsiCo.

In 2022, Bozoma was inducted into the American Marketing Association Hall of Fame. She was also named the #1 Most Influential CMO in the world by Forbes (2021).

Chris Capossela

CMO and EVP, Marketing and Consumer Business at Microsoft

Chris joined Microsoft in 1991 and has now worked there for over 30 years. As CMO, he leads marketing across both the consumer and commercial businesses. In 2022, Chris was inducted into the inaugural Forbes CMO Hall of Fame.

With over 140,000 followers, there’s no denying that he is one of LinkedIn’s most influential marketers.

Dara Treseder

SVP, Global Head of Marketing, Communications & Membership at Peloton Interactive

Dara is a leader with expertise in building and leading high-performing global marketing. In her current role at Peloton, she sets the strategy and goals to build the brand and drive the company’s growth in interactive fitness.

Over the years, Dara has received a number of accolades. Her most recent include being named on the Forbes 2022 World Most Influential CMOs list and the Forbes 2022 Most Entrepreneurial CMOs list.

David Edelman

Former Chief Marketing Officer at Aetna

During his time at Aetna, David was responsible for leading research, design, and strategy-related initiatives. Prior to his role at Aetna, he spent eight years at McKinsey & Company. He is now teaching at the Harvard Business School and working as an advisor to start-up executives.

Interested in a feed full of digital marketing and technology, marketing strategy, customer experience, and technology investment? Give Chris a follow on LinkedIn.

Deirdre Findlay

Global Chief Marketing Officer & Head of Consumer Revenue at Condé Nast.

In 2020, Deirdre joined Condé Nast as the Global Chief Marketing Officer & Head of Consumer Revenue. In this role, she oversees all consumer marketing & consumer revenue efforts globally.

Prior to this, Deirdre held roles at Stitch Fix, Google, eBay, and Digitas. In 2021, she was honored in Adweek’s 50.

Diego Scotti

EVP and Chief Marketing Officer at Verizon

For over seven years, Diego has worked at Verizon as their Executive Vice President and Chief Marketing Officer. His job entails overseeing the global management of Verizon’s brand, including digital marketing, creative development, sponsorships, and more.

For multiple years, Business Insider selected Deigo for their Most Innovative CMO list. In addition to this, Forbes named Diego on the 2022 World’s Most Influential CMOs list.

Emeka Ofodile

Vice President of Sports Marketing at ESPN

In his role as VP of Sports Marketing, Emeka oversees global brand strategies for ESPN’s entire portfolio. Emeka first joined ESPN in 2002 and, over the past two decades, has developed innovative marketing strategies.

In addition to being one of LinkedIn’s most influential marketers, he has received a number of awards – Top 100 Marketers (2022), AdWeek 50 (2021), Top 100 Diverse Leaders in Sports (2020), and CMO Club Rising Star (2019).

If you’re looking for some more sports in your feed, be sure to give Emeka a follow.

Eric Toda

Head of Meta Prosper & Global Head of Social Marketing at Meta

In 2020, Eric joined Meta as the Head of Meta Prosper & Global Head of Social Marketing. In addition to being a marketing executive, he is also an angel investor and active advocate for the Asian American community. Before joining Meta, he held leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike.

Eric’s work has received numerous awards including Cannes Lions, Webbys, and Clios. Follow Eric on LinkedIn for insights into business, equality, diversity, marketing, and racial justice.

Fernando Machado

Chief Marketing Officer at Activision Blizzard

Fernando joined Activision Blizzard as CMO in April 2021. He is now responsible for the marketing initiatives of some of the most well-known games in the industry such as Call of Duty, World of Warcraft, and Candy Crush.

Before he served as the CMO for Restaurant Brands International where he encouraged Burger King, Popeyes, and Tim Hortons to push the creative boundaries as a way to generate growth. As a highly ranked marketing leader within the industry, Fernando has received numerous accolades.

Frank Cooper III

Chief Marketing Officer at Visa

In May 2022, Frank joined Visa as the Chief Marketing Officer. He leads the global marketing organization with the goal to drive demand for the company’s products, services and solutions. He was acknowledged by Fast Company as one of the 100 Most Creative People in Business and was a four-time recipient of Billboard‘s Power 100.

Give Frank a follow if you are interested in branding, digital transformation, financial freedom, or DEI.

Jenna Habayeb

Chief Brand Officer at Ipsy/BFA

In April 2019, Jenna joined Ipsy/Beauty For All (BFA) Industries, a digitally native beauty tech company, as the Chief Brand Officer. Under her leadership, the company has also seen success on social media. Her team became the third largest beauty brand on TikTok. Additionally, Ipsy/BFA succeeded in driving year-over-year growth on Instagram.

She was recently featured in the Forbes Entrepreneurial CMO List of 2022.

Julia Goldin

Chief Product & Marketing Officer at the LEGO Group

As the Chief Product & Marketing Officer, Julia is responsible for leading and inspiring the creation of LEGO® play experiences. In this role, she is responsible for leading and inspiring the creation of LEGO play experiences. In addition to this, she aims to market and grow the brand through content, communication, and digital channels.

Prior to joining the LEGO Group, Julia was the Global Chief Marketing Officer at Revlon and had a 13-year career within the Coca-Cola Company.

Kevin Miller

Chief Marketing Officer at The Fresh Market

Kevin has a 35-year track record of leading marketing and advertising teams for Fortune 100 companies. He currently serves as the Chief Marketing Officer at The Fresh Market.

The company has received a number of awards while under Kevin’s leadership such as the 2021 and 2022 #1 Best Supermarket in America and 2022 Southeast Innovator of the Year.

Kevin Warren

EVP & Chief Marketing Officer at UPS

In May 2018, Kevin joined UPS as the Executive Vice President (EVP) and Chief Marketing Officer. It’s Kevin’s highly developed perspective on data-centric business and non-traditional engagement channels that is driving change at the company.

He is a current member of the Executive Leadership Council and a founding member of the Black Executive CMO Alliance (BECA). Follow Kevin on LinkedIn for marketing, innovation, and leadership insights.

Lorraine Twohill

Chief Marketing Officer at Google

Lorraine first joined Google in 2003 and was promoted to Chief Marketing Officer in 2009. As CMO, she is responsible for telling the evolving story of Google.

In 2018, Lorraine accepted the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She was also named Adweek’s Grand Brand Genius in honor of her role in shaping Google’s marketing efforts.

Maria Winans

Chief Marketing Officer at Kyndryl

After spending nearly 30 years working at IBM, Maria became the CMO of Kyndryl, an information technology infrastructure services provider that designs, builds, manages and develops large-scale information systems with a global base of customers that includes 75 of the Fortune 100 companies. Maria first joined IBM in 1991 as a sales representative. Later she became CMO for IBM North America

Maria encourages others to, “Be rooted by your culture, but not constrained by it.” Check out her account for all things technology, marketing, and Kyndryl coverage.

Marisa Thalberg

Executive Vice President, Chief Brand and Marketing Officer at Lowes

At the beginning of 2020, Marisa began her career as the Executive Vice President, Chief Brand and Marketing Officer at Lowes. In this role, she is responsible for leading the company’s marketing organization and innovating new ways to inspire and engage customers.

In addition to being one of LinkedIn’s most influential marketers, Marisa has received a number of awards. For 2021, 2019, 2018, and 2017 Forbes named her one of the Top 50 Most Influential CMOs in the World.

Marvin Chow

Vice President, Global Marketing at Google

Marvin first started his journey with Google in 2010. Over 10 years ago, he assumed the role of Vice President of Global Marketing at Google. In this position, Chow leads brand, product, growth, and performance marketing for some of their largest and most strategic products.

During his time there, he has led the narrative development and launch of the Google Assistant among many others. For your daily dose of technology, marketing, and industry representation, give Marvin a follow on LinkedIn.

Melissa Grady Dias

Chief Marketing Officer at Cadillac

Melissa first joined the Cadillac team in September 2018 as director of Media and Performance marketing. In September 2019, she was appointed Chief Marketing Officer at Cadillac. As CMO, she leads the strategic marketing for the Cadillac brand around the world.

Prior to this role, Melissa was Senior Vice President of Digital and e-commerce at Jackson Hewitt.

Noel Mack

Chief Brand Officer at Gymshark

As Chief Brand Officer of Gymshark, Noel is responsible for the global brand strategy and brand marketing. He brings over a decade of experience in the creative industry to this role. He was a recipient of Adweek’s 2022 CMO Award.

Join Noel’s community of over 82,000 followers today for a feed full of brand, culture, community, e-commerce, and marketing.

Rachel Ferdinando

SVP and Chief Marketing Officer at Frito-Lay North America

Rachel leads all marketing initiatives for Frito-Lay North America – a $16 billion division of PepsiCo. In this role, she oversees brand marketing, innovation, strategic insights, design, and media. Before joining PepsiCo, Rachel was VP & global sector leader for family care at Kimberly-Clark Corporation.

Forbes named Rachel on the 2022 Worlds Most Influential CMOs lists. Additionally, Ad Age magazine named her Brand Marketer of the Year in 2019

Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare at Mastercard

Raja is the chief marketing and communications officer for Mastercard and president of their healthcare business. In this role, he is in charge of leading the company’s marketing transformation.

Raja was listed among the Forbes 2021 Top 5 World’s Most Influential CMOs and Business Insider’s Top 25 World’s Most Innovative CMOs.

Sarah Franklin

President & CMO at Salesforce

Sarah is the President and CMO at Salesforce. In her previous role as EVP and GM of Platform and AppExchange, she led Salesforce’s developer initiatives with a focus on democratizing technology. Sarah is passionate about empowering people to pursue successful careers in technology and bridging the skills and equality gaps by making technology accessible to all.

Follow her on LinkedIn for everything technology, branding, advertising and marketing.

Todd Kaplan

Chief Marketing Officer at Pepsi

In March 2022, Todd was promoted from Vice President of Marketing to Chief Marketing Officer. During his time at the company, he has helped to reposition the Pepsi brand to celebrate “unapologetic enjoyment.” This included the well-known Better with Pepsi campaign they did with McDonald’s, Burger King, and Wendy’s.

Join Todd’s community of over 40,000 LinkedIn followers for insights into marketing, creativity, leadership, and more.

Tyrona (Ty) Heath

Director, Market Engagement, The B2B Institute at LinkedIn

At LinkedIn, Tyrona is responsible for scaling education on their Marketing Solutions product. Since 2015, she’s managed the education strategy across the organization to ensure the program has the highest quality. Before this role at LinkedIn, she worked at IBM, Founder, and Google.

Follow Tyrona on LinkedIn for all things B2B marketing and diversity, equity and inclusion related.

William White

Chief Marketing Officer at Walmart

In May 2020, William was appointed Chief Marketing Officer of Walmart. He is responsible for customer insights, strategy, and full-funnel marketing planning and execution. Before joining Walmart, William held leadership roles at Target and The Coca-Cola Company.

In 2021, he was recognized by Forbes, Adweek, and Business Insider, as one of the world’s leading CMOs. Follow William on LinkedIn if you’re interested in marketing, innovation, and advertising.

Ukonwa Kuzi-Orizu Ojo

Global Chief Marketing Officer, Amazon Prime Video & Studios

As the Chief Marketing Officer at Amazon Prime Video & Studios, Ukonwa is responsible for leading the global brand and originals marketing. Previously, she worked at M∙A∙C Cosmetics, where she oversaw brand positioning and increased the company’s presence and appeal to global consumers.

Throughout her career, Ukonwa has received recognitions such as Business Insider’s list of 25 Most Innovative CMOs and World Federation of Advertisers’ Global Marketer of the Year.

Zaria Parvez

Global Social Media Manager at Duolingo

Zaria is a rising star in the marketing world. As the creative genius behind the most famous owl on TikTok, she helped Duolingo go viral and reach millions of users. In March 2022, Zaria was promoted from Social Media Coordinator to Global Social Media Manager.

In 2022, Duolingo won AdAge’s Social Marketer of the Year award. Join Zaria’s community of over 30,000 LinkedIn followers today!

References:

Information: Subjects’ LinkedIn, Personal Website, and Company Website