The results are in from our very precise, scientific analysis of #marketing on Twitter last week!
Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep is getting serious and a trailblazing reporter is going out with a bang. Read on to get your weekly dose of the Twitterverse.
#Marketing Movers, Shakers & Debaters
Coca-Cola is expanding its marketing efforts in developing countries. What happens when those campaigns intersect with human rights issues?
Coca-Cola’s Happiness Machines http://t.co/ChcNVehrbM
— The New Yorker (@NewYorker) May 16, 2014
How will Ivy Ross challenge the Google Glass backlash and terms like “glasshole?” TBD.
Google hires marketing veteran Ivy Ross to lead its Glass division http://t.co/gLSvNi3F9c pic.twitter.com/UajwLQbp9l
— Mashable (@mashable) May 16, 2014
Planning to jump on the World Cup social media bandwagon? You have 23 days to apply this cheat sheet from The Drum:
Hints for brands preparing for #WorldCup fever on Facebook and Twitter http://t.co/HRWjItkgX5
— The Drum (@TheDrum) May 16, 2014
Go check out Oscar, a New York based health insurance company. Nice site design, right? Here’s the thought process behind it:
Simple Design is What You Need, Not What You Want http://t.co/LMwBtSg91n
— Matt Hogan (@HOGIE_) May 13, 2014
On the (Conference Circuit) Road
Speaking of design, HOW Design Live hit Boston last week. We followed all the #HOWLive tweets and this was our favorite:
Play to win, not to not lose. #HOWLive
— Bryan Likley (@mostlikley) May 14, 2014
What you missed at the 4A’s PRForum: The Wall Street Journal’s Advertising Editor Suzanne Vranica on the paper’s advertising coverage:
@VranicaWSJ representing team @wsjCMO and discussing WSJ's expanded advertising coverage at 4As forum today! pic.twitter.com/Z1FTZ72JTC
— Nathalie Tadena (@nftadena) May 14, 2014
Events Your Should Really Know About
Barbara Walters started her career in 1961. Last week she formally retired from news reporting. The best way to end a 53 year career? Have a building named in your honor (and make fun of yourself on SNL).
Working late at the Barbara Walters building tonight. Has a certain ring to it. Congrats @BarbaraJWalters! pic.twitter.com/KwYrJUFQn8
— David Muir (@DavidMuir) May 12, 2014
The National September 11th Memorial & Museum will open on May 21st in New York City. Local Projects, the design firm behind the exhibits, created a space to tell the 9/11 story while also capturing the experiences and memories of visitors.
The final pieces of the @Sept11Memorial Museum: visitors, their stories, and rooms that listen http://t.co/OuE4iF5BMI pic.twitter.com/mDgqcRYUVJ
— Fast Company (@FastCompany) May 16, 2014
Humor to Ease the Pains of Adulthood
Client Brief vs. Client Budget. #agencylife pic.twitter.com/VdbTaWWQRn
— Andrew Grinaker (@206andrew) May 15, 2014
A good chunk of being an adult is just complaining about how tired you are.
— AdFed MN (@AdFedMN) May 12, 2014
Yup, same here.
Until Next Week…
When we’re not counting down the days to the long weekend (and the World Cup), we’ll be keeping a sharp eye on our Twitter feed (or complaining about being tired). See a must-read tweet you think we’ll love? Tweet it over to @agencyspotter!
- RIP Flashmobs: 7 Impressive Guerrilla Marketing Campaigns (Agency Spotter)
- 5 Questions to Ask Your Next Web Design Agency (Agency Spotter)
- Fire Up Your Lanyards: 6 Upcoming Marketing Conferences to Check Out (Agency Spotter)
- Smarter Than Ben Franklin: Discover Philadelphia Creative Agencies - November 9, 2015
- Beer and Silver Bowls: A Night at the Hatch Awards - October 22, 2015
- Ask the Expert: 5 Insights for Managing Your Creative Agency - September 16, 2015