10 Must Read #Marketing Tweets You Missed Last Week


must read tweetsThe results are in from our very precise, scientific analysis of #marketing on Twitter last week!

Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep is getting serious and a trailblazing reporter is going out with a bang. Read on to get your weekly dose of the Twitterverse.

#Marketing Movers, Shakers & Debaters

Coca-Cola is expanding its marketing efforts in developing countries. What happens when those campaigns intersect with human rights issues?

How will Ivy Ross challenge the Google Glass backlash and terms like “glasshole?” TBD.

Planning to jump on the World Cup social media bandwagon? You have 23 days to apply this cheat sheet from The Drum:

Go check out Oscar, a New York based health insurance company. Nice site design, right? Here’s the thought process behind it:

On the (Conference Circuit) Road

Speaking of design, HOW Design Live hit Boston last week. We followed all the #HOWLive tweets and this was our favorite:

What you missed at the 4A’s PRForum: The Wall Street Journal’s Advertising Editor Suzanne Vranica on the paper’s advertising coverage:

Events Your Should Really Know About

Barbara Walters started her career in 1961. Last week she formally retired from news reporting. The best way to end a 53 year career? Have a building named in your honor (and make fun of yourself on SNL).

The National September 11th Memorial & Museum will open on May 21st in New York City. Local Projects, the design firm behind the exhibits, created a space to tell the 9/11 story while also capturing the experiences and memories of visitors.

Humor to Ease the Pains of Adulthood

Look familiar?

Sound familiar?

Yup, same here.

Until Next Week…

When we’re not counting down the days to the long weekend (and the World Cup), we’ll be keeping a sharp eye on our Twitter feed (or complaining about being tired). See a must-read tweet you think we’ll love? Tweet it over to @agencyspotter!

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About Claire Wallace

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team member at City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.