ICYMI: An acronym that exists for #marketing tweets.
For those of you wondering, ICYMI stands for “in case you missed it.” And it’s a term with a purpose: it’s all too easy to miss great Twitter moments during the week.
Let us be your marketing catch-all and curator. Refill that coffee mug and take a moment to get caught-up on the tweets you missed last week.
Moms, Dads & Being Hangry
Someone at LG (and Hill Holiday) has been listening-in on the internal dialogue of moms, we’re sure of it. These commercials are spot-on.
Ad of the Day: Mom's inner voice is funny, dark and full of regrets in LG campaign. http://t.co/4qNFmXN7VJ pic.twitter.com/momch1LjsN
— Adweek (@Adweek) May 29, 2014
May and its Mother’s Day promotions are now behind us. Now it’s dad’s turn to be the promotional hook. Sadly (and not surprisingly), these $0.02 boxer briefs are already sold out.
This Father’s Day, we put dad’s 2¢ on our boxer briefs. Get em at http://t.co/dmXojMmHK0 & share your #dadisms QtyLtd pic.twitter.com/Om8sVt1d79
— Fruit of the Loom (@FruitOfTheLoom) May 28, 2014
Hangry = hungry + angry. This ad by Carmichael Lynch for Jack Link’s Jerky captures a pain point some of us experience daily.
Check out Hangry Moments – the brand new work we just made with our friends at @JackLinks. #hangry http://t.co/Ck062MlQOj via @YouTube
— Carmichael Lynch (@carmichaellynch) May 30, 2014
Do Your Job Better
A handy tool to help you prioritize this week:
Urgent vs. Important: A Major Insight About Productivity: http://t.co/EmVdmivb1m via @drake_baer pic.twitter.com/xCvA7MCSXA
— AMA (@AMA_Marketing) May 30, 2014
This will not surprise the parents out there. If you’re marketing to soon-to-be parents, it might be wise to invest in mobile advertising.
New parents search on-the-go—mobile searches about babies & parenting grew 25% from ‘13: http://t.co/G3HlZHbbwP pic.twitter.com/V6qqjsfufr
— Think with Google (@ThinkwithGoogle) May 29, 2014
And some tips for when you’re marketing to those expectant parents on digital platforms:
You may have 140 characters, but the ideal length of a tweet maxes out at 130. #Infographic http://t.co/WGnUhxMnYx pic.twitter.com/llIUxM7BgE
— Social Media Today (@socialmedia2day) May 30, 2014
But let’s not forget our B2B marketers. This deck from McKinsey could help your EBIT margin.
What makes a brand "strong" in the eye of the consumer? http://t.co/Sj7eo3mker Full deck: http://t.co/QB2N0lqJH4
— McKinsey Mktg&Sales (@McK_MktgSales) May 30, 2014
It ain’t easy designing the world’s first driverless car. But isn’t it cute?
The major design flaws in Google's new self-driving car http://t.co/G72mPDDaNs pic.twitter.com/CyrVr9ccQF
— WIRED (@WIRED) May 29, 2014
This FIFA World Cup stadium was built before Brazil won the 2014 host country bid. It gets a new beautifully designed roof by Santini & Rocha just before the tournament kicks-off on June 12.
Lightweight roof with a leaf-shaped structure added to Brazilian stadium for #FifaWorldCup2014—http://t.co/Z6vExZDDIg pic.twitter.com/zWEafPbXg4
— Dezeen (@Dezeen) May 29, 2014
Massimo Vignelli died last Tuesday at the age of 83. You have him to thank for the iconic Bloomingdale’s logo.
Farewell Massimo Vignelli A great interview to remember him by: http://t.co/VOcSuCroUd pic.twitter.com/ESvY9JLryM
— Design Council (@designcouncil) May 27, 2014
Life (and Twitter) Moves Fast But…
Some tweets hold their own in history. Case in point, Dr. Maya Angelou’s last tweet before she passed away last week at the age of 86.
Listen to yourself and in that quietude you might hear the voice of God.
— Maya Angelou (@DrMayaAngelou) May 23, 2014
We wish you a great week. See a tweet you know we’ll love? Please share it with us!
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