Occasionally we like to take a quick trip down our Twitter memory lane. With 500 million tweets sent per day, it’s easy to miss the standouts. Think of everything that’s happened in the past few days: Heartbleed, Google Glass, the Easter Bunny. In an effort to keep you up to speed on all things marketing, here are the tweets we found valuable last week.
#SocialMedia
Fast Company on how your brand can win on Instagram:
Posting frequently on Instagram won't cost brands followers, but not posting might: http://t.co/SOCUrTyrjD
— Fast Company (@FastCompany) April 16, 2014
The Breakfast Wars between McDonald’s and Taco Bell have taken to Snapchat:
The Breakfast War's Hidden Battleground Is #Snapchat. @JohnPetersonPR http://t.co/FmMf0DAqrB
— Social Media Today (@socialmedia2day) April 17, 2014
Vice President Joe Biden is now on Instagram. Whoa.
Here's Joe Biden's first Instagram post http://t.co/pAiARA2vaT pic.twitter.com/p4lLz8I0P5
— Mashable (@mashable) April 17, 2014
And despite every brand’s best efforts to gain impressions on social media, Ian McKellen and Patrick Stewart put them all to shame:
The data proves it: These are the true masters of social media marketing – http://t.co/wccjysVKvL pic.twitter.com/mRRxpW0vnf
— Adweek (@Adweek) April 16, 2014
Beat on the Street
AMA Atlanta brought in Louis Gump, CEO of LSNMobile, for a casual afternoon chat. The result was a pretty cool history lesson:
Mobile timeline starts in 1973: Martin Cooper makes 1st cell phone call (41yrs ago!) 1993 first SMS sent. 1999 1st mobile ads. #AMAATLMOBILE
— AMA Atlanta (@AMAAtlanta) April 17, 2014
AMP Agency created this social campaign to help John Hancock raise money for The One Fund leading up to the Boston Marathon:
Share your Boston love! Tweet your #WeRunTogether message & we'll donate $1 to @OneFundBoston http://t.co/m2TFZNGqdG pic.twitter.com/5mMtnP1sNP
— John Hancock (@JohnHancockUSA) April 17, 2014
#BigData
Layering the Heartbleed bug on top of the Target data breach, data security has become an even more popular discussion topic:
Four things CMOs need to do to protect data privacy http://t.co/tWtPLnim0x
— Ad Age (@adage) April 16, 2014
And Twitter quietly makes an big data acquisition:
Twitter buys data company Gnip so it can better sell its data to Fortune 500 companies http://t.co/EdnyaCei6g
— WIRED (@WIRED) April 16, 2014
Pain Points, Branding & Empathy
This article on long agency shortlists sheds more light on a pain point Agency Spotter can remedy:
In pitches,why is the "shortlist" of finalist agencies getting so long? http://t.co/ef5Rvo6cpL pic.twitter.com/HKWdy1z720
— Adweek (@Adweek) April 14, 2014
A must-read for every brand marketer out there:
Brand building in the modern world by @TBWAChiatLA 's @neilbazza http://t.co/VrzqkyYjrJ #digitalmarketing
— Romain Naegelen (@romainnaegelen) April 17, 2014
And to wrap up, sometimes it’s important to put yourself in the other side’s shoes:
"I don't know, like this?" Marketing, asking design to create an ad. Every. Single. Time. Sorry guys! pic.twitter.com/P4KgwgWtky
— Quirk Books (@quirkbooks) April 17, 2014
Now You’re Up to Speed
We love how Twitter keeps us updated on the pulse of the marketing world. Especially since Agency Spotter is in the business of solving every marketer’s worst nightmare: the long, expensive and inefficient agency search. (Plus following @cuteemergency makes us smile.) Check back soon for another curated rundown on the marketing world!
Related articles:
- 5 Questions to Ask Your Next Social Media Agency (Agency Spotter)
- 6 Easy Steps to an Agency Shortlist (Agency Spotter)
- Yes, You Do Need a Creative Agency (Agency Spotter)
- Smarter Than Ben Franklin: Discover Philadelphia Creative Agencies - November 9, 2015
- Beer and Silver Bowls: A Night at the Hatch Awards - October 22, 2015
- Ask the Expert: 5 Insights for Managing Your Creative Agency - September 16, 2015