Top Industrial Design Firm Winners at IDEA 2017

The International Design Excellence Awards (IDEA) 2017 is a gathering of the most innovative and outstanding designer from around the world. The IDEA design competition is sponsored annually by the Industrial Designers Society of America (IDSA) and judged by renowned design experts.

Winners are presented Gold, Silver and Bronze awards based on 35 different design categories. We wanted to highlight the best industrial design firms building the most creative ideas and technology on the market. Many of the winners are small to medium size design consultancy’s, and at Agency Spotter, we love to feature the little guys with big hearts. If you want to see more small to medium size industrial design agencies, log-in and search on Agency Spotter.

IDEA 2017


Gold Winners


HS Design – Medical & Health Design

Canfield Scientific VECTRA WB360

HS Design and Canfield Scientific won Gold in Medical & Health Design for the VECTRA WB360. The WB360 is the world’s first 3D whole-body imaging solution that uses 92 cameras to produce a 3D image of the body, precisely replicating body shape and skin features.

HSD was tasked with bringing to life Canfield Scientific’s concept of the VECTRA WB360 while also staying within the client’s brand identity, and taking into account the numerous stakeholders who would have to interact with the machine from patients and technicians to clinicians. The VECTRA WB360’s design is an elegant yet robust structure that allows for both full body and half body imaging.


Havas X IDEAfree – Social Impact Design

Dream Ring Concept

Havas and IDEAfree won Gold in Social Impact Design for the Dream Ring Concept – an inexpensive eco friendly feminine hygiene product designed initially for use in developing countries. Girls in these developing countries may have to give up going to school because menstruation pads are too expensive and not easily accessible. One pad can cost as much as a day’s salary, but the Dream Ring is made from silicon, reusable, and the sugar cane vinyl cup is disposable.


Feiz Design Studio – Consumer Technology Design

Logitech K780

Feiz Design Studio and Logitech won Gold in Consumer Technology Design for the Logitech K780. The K780 is a multi-device wireless keyboard that allows you to easily switch between your smartphone, tablet and PC while delivering comfortable silent typing. The keyboard is paired with a rubber cradle that allows you to hold your mobile device for optimal angle for use.


Silver Winners


Pip Tompkin Design – Entertainment Design; Packaging & Graphics Design

Mr. Pip’s Double Cross

Pip Tompkin Design won Silver in two categories: Entertainment Design and Packaging & Graphics Design for Mr. Pip’s Double Cross. In the Entertainment category, the Double Cross takes a twist on the popular dice game, Liar’s Dice. The design serves two purpose in allowing people to functionally play dice but, when not in use, double as décor.

For Packaging & Graphics, Mr. Pip’s Double Cross is presented in an environmentally conscious molded pulp packaging that raises curiosity and attracts customers. The packaging also helps reduce the product’s overall carbon footprint by allowing more units to be shipped in fewer boxes due to less space being taken up from the products ability to securely stack multiple units.


Ammunition – Social Impact Design

UNICEF Kid Power Band

Ammunition and US Fund for UNICEF won Silver in Social Impact Design for the UNICEF Kid Power Band. The band is a durable, child-friendly wearable-for-good. It allows kids to be active and go out on missions to learn about new cultures and earn points through the band. The points are turned into funding for lifesaving packets of therapeutic food for malnourished children around the world.

Ammunition designed a product that was easy for young children to use, but also stylish enough to be worn everyday. The UNICEF Kid Power Brand program has fed more than 30,000 children, with participants totaling over 7 million miles.


Ammunition – Kitchen & Accessories Design

Ember Mug

Ammunition and Ember Technologies won Silver in Kitchen & Accessories for the Ember Mug. The Ember Mug is the world’s most advanced temperature adjustable mug for enjoying coffee and other drinks. Its patented technology combines a phase-change cooling system with an active heating system to deliver precise temperature control for hours.

The San Francisco design firm’s goal was to design a coffee mug that people could identify with but use Ember’s technology to build a product that the world have never seen. The mug keeps drinks at a set temperature for up to 2 hours on the go, or all day when used with the charging coaster.


SapientRazorfish – Digital Interaction Design

SapientRazorfish Blink

SapientRazorfish and the Ronald McDonald House Charities won Silver in Digital Interaction Design for Blink: A Language of Love Through Light. Blink is an innovative physical-to-digital experience designed to keep families with sick children connected when separated during medical treatment. The custom-built devices has a set of six LED colored lights that flash with a different shake or gesture. A shake says “Hello.” Two taps say “Goodnight.” Three taps say “I Love You.”


Bronze Winners


PriestmanGoode – Automotive & Transportation Design

RSSB Horizon

PriestmanGoode and the Rail Safety and Standards Board (RSSB) won Bronze in Automotive & Transportation Design for Horizon – an ingenious solution to increase passenger capacity in trains. PriestmanGoode has developed two innovative seat designs to increase seating capacity on public transport by up to 30% per carriage as well as standing room.


For the IDEA 2017, expert judges included: Lionel Wodecki (GE Healthcare Global Design), Jon Winebrenner (Hurdler Studios), Pip Tompkin (Pip Tompkin Studios), Joe Stitzlein (Stitzlein Studio), Nasahn Sheppard (REI), Bryce Rutter (Metaphase), Tony Parker (Massey University), Verena Paepcke-Hjeltness (Iowa State University), Chrissy Naples (Dolby Laboratories), Alex Lobos (Rochester Institute of Technology), Johan Liden (aruliden), Sheng-Hung Lee (National Cheng Kung University), Christopher Kuh (Ammunition), Michael Kahwaji (Whirlpool Corporation), Vincenzo Iavicoli (College for Creative Studies), Scot Herbst (Herbst Produkt), Dan Harden (Whipsaw Inc.), Jose Gamboa (Hatch Idea Development), Marc Greuther (The Henry Ford), Nick Foster (The Moonshot Factory), Ryan Eder (IncludeFitness), Jordan Bahler (Delta Faucet Company), Kristine Arth (Fuseproject), Owen Foster (SHIFT and Aether Global Learning).

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Daniel Kim