We’re in San Francisco meeting the diverse agency talent in this creative mecca. To make things interesting, we’re asking 3 questions, sharing 2 photos, and discussing a recent milestone.
Get To Know EXTRACTABLE in 3, 2, 1…
What makes EXTRACTABLE unique?
We’re not a typical digital agency…we’re a data-driven design agency. What makes us different from other digital agencies is our focus on data and analytics to optimize user experiences for all of our clients. What that means is that we do a lot of work upfront before we ever start working on UX or a website design.
Specifically, we focus on understanding business needs/KPIs and user research. This can be in the form of competitive reviews, interviews, surveys, contextual research, data analysis, etc. All of this data supports the work we put forth which, in turn, supports a positive customer experience and the business’ goals.
Once we have an understanding of this and are in unison with our clients, we bring this together to create a synergistic strategy with tangible goals that can be expressed in the UX design.
What is the most important part of the RFP?
It’s not always possible, but we would love to meet with the client team before submitting a proposal. As the RFP period is often a closed and highly mechanical process, we believe it would be ideal have the opportunity to engage with the team we would be working with to ensure our proposed vision for the project is aligned with their objectives.
Even thirty minutes over the phone helps accelerate our understanding of the client’s business, the problem they believe they are facing, and what’s most important to them in generating a successful outcome. Also, [by doing this], the client gets to evaluate the Extractable team they would be working with. We view this as a win-win for everyone involved.
If money was no object, what would EXTRACTABLE love to work on?
If money was no object, we would love to work on digital extension and delivery of healthcare. Sure, things are moving toward a more digitally focused environment, but not quickly enough. Ideally, personalized data, such as medical conditions could be used to personalize content and tools to help people better manage [their health] and, maybe even to avoid illness in the first place. Imagine taking all the content of WebMD and automatically matching [it] against a person’s health history.
Then combine this with proactive digital tools, such as data from FitBit or a blood sugar monitor, to drive behavior change. Finally, combine the digital world with the patients’ doctor [via] a two-way flow of data and content. Delivering such an idealized world would not only be an exciting challenge but could also produce better health outcomes for everyone.
We’ve been talking as a team about the shift we are seeing in [our] prospects. We’re meeting companies that are focused on setting a digital experience strategy that is customer-focused. It sounds like a general statement rather than a milestone, but it has been significant. And, we’ve really seen a change in momentum.
What this means to agencies like us is exciting – clients are more educated, they are customer-centric and evolving their digital teams as they are setting themselves up for strategic growth. They know what may have worked in the past will no longer work today. We’re happy since this often means seeking help from data-driven agencies like us.
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