Meet Chicago Digital Advertising Agency: Magnani Continuum Marketing


Magnani Continuum Marketing is the Chicago digital advertising agency bringing creative ideas to help your business grow. The Chicago agency structures their client-agency relationship based on what suits their clients best, not what is in their best interest.

Are you a brand and want to connect with your audience at every point of contact? Then Magnani can help you achieve those goals with their technology-driven marketing programs that deliver memorable, measurable results. Ultimately, Magnani wants to provide work that their clients love but never expect to see. So, keep reading below to learn more about this digital advertising agency.

 

Inside Magnani Continuum Marketing

Check out Magnani Continuum Marketing’s portfolio on Agency Spotter

In Chicago Since: 1985

Core Services: Digital-First Advertising Agency

# of Employees: 32

# of Four-Legged Employees: 0 in the office but we arrange “bark in the park” play dates for our four-legged children.
 

1. Their origin story…

The agency was started by Rudy Magnani, son of Tour de France cyclist, in 1985. Exhausted with the silos and limitations at traditional agencies, he decided there must be another way. Hence the agency Magnani Continuum Marketing was formed.

2. What you’ll find inside:

100-cubic-foot art installation made entirely of yarn and nails.

3. The meaning of #agencylife…

Always being curious about what’s next, what’s suddenly possible.

magnani 2


“There’s no silver bullet. It’s silver buckshot.”

 

Chicago Creative

4. Why Magnani Continuum Marketing loves CHI Town:

Everything Daniel Burnham said and/or did.

5. Chicago campaign Magnani Continuum Marketing is proudest of:

The Renaissance Chicago Downtown Hotel renovation and brand transformation project. Given its location and notoriety, all eyes were on the hotel during this critical renovation. Magnani leveraged different assets (video, music, etc) to conceal the construction during the renovation and welcome guests with an unexpected media experience. Overall, it garnered great results – positive service, energy levels and above average satisfaction ratings.

magnani chicago downtown

6. National campaign Magnani Continuum Marketing is proudest of:

Cat’s Pride because we were able to put together an amazing strategy and great creative which helped this challenger brand boost their sales by 65% within 3 months of launching the integrated campaign.

magnani cat's pride

7. Most admired Chicago brands:

Boeing, Chicago Cubs, Deere & Co.

8. Most admired influencer in Chicago:

Grant Achatz and Nick Kokonas

9. The best restaurant in Chicago:

Alinea


“Technologies change. Real marketing exists in the spaces between us and all that connect us as human beings.”

– Justin Daab, President

 

Partners in Crime

10. What they do for their clients:

We help them sell more stuff, more creatively, more efficiently.

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11. Want to work with Magnani Continuum Marketing? This is what they look for in potential partners…

  • An appetite for trying new things.
  • A concrete vision for what success looks like.
  • People we’d like to hang out with even if they were not our clients.

12. Clients love Magnani Continuum Marketing because…

We are always learning something new and sharing it. We treat their budgets as if they were our own. We are committed to showing them work they love and never expected to see. And we are consistently easy and fun to work with.

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13. Who they helped:

CNA, Marriott, AARP, Wrigley, Evoqua, AAP, AANA, Molina Healthcare, CME Group, Siemens, Cat’s Pride, @properties, and more.

 
 

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About Daniel Kim

Daniel is THE marketing guru at Agency Spotter. He holds a degree in Journalism from Georgia State University and has worked in the startup world ever since graduating. When Daniel isn't tearing up the marketing scene, you can usually find him playing basketball or enjoying a delicious bowl of Chipotle...