The Mashies are coming!
We couldn’t wait until the November 4 awards ceremony to cover the Mashies, Mashable’s digital marketing awards. The volume of notable entries across social media, multimedia, and digital lured us in early. And with so many great digital marketing agencies on Agency Spotter, we had to share this with you.
To win a Mashie, entrants are judged on quality and creativity of work, innovative use of media, engagement, strategy, and effectiveness of the campaign. You’ll see campaigns that ran between May 2013 and this past July, although with entries from around the world, a few may be new to you.
Here are our highlights from the social media agency awards category. Want your campaign on this list next year? Your first step is finding the perfect social media agency with ease on Agency Spotter!
Social Media Finalists
Best Branded Twitter Account Contender: Cavalry for @SmithandForge‘s 19th Century Perspective
Cavalry’s work for Smith and Forge Hard Cider shows that this Chicago social media agency is indeed armed with ideas. Sometimes those ideas are fueled by fermented apple cider.
From a time when you walked to the tavern uphill, both ways. #MadeStrong pic.twitter.com/eIy7xCoqGQ
— Smith & Forge (@SmithAndForge) October 14, 2014
Best Twitter Campaign Contender: We Are Social for adidas’ @Brazuca
Brazuca, the official game ball of the 2014 World Cup, performed impressively during the tournament, both on and off the field. This inanimate object gained over 2.98 million followers and grew 1,044% in that time period thanks to We Are Social. Was it those spherical curves? Or that engaging personality that helped sporting goods company adidas make more of its exclusive World Cup sponsorship?
If you're wondering how I got such a sharp look for the final it involves David Beckham & a touch of magic: https://t.co/xqF0hB3gL4 #ballin
— brazuca (@brazuca) July 12, 2014
Best Facebook Campaign Contender: Attention for Dunkin’ Donuts Global Donut Day
New York-based social media agency Attention is serious about social. And it shows. Their Facebook campaign for Dunkin’ Donuts engaged consumers worldwide. But we can’t report on their preferred donut flavor. Why not ask them?
Best Use of Snapchat Contender: Huge for Audi’s Super Bowl XLVIII Snapchat Campaign
Audi‘s goal was to reach Millennials during America’s Big Game. So the carmaker partnered with digital agency Huge and The Onion on Super Bowl Sunday, becoming the first major brand to achieve success on Snapchat. The snaps spread to other social networks, generating favorable buzz for the brand for a relatively low-tech endeavor. Well played.
#Audi's SnapChats were the most entertaining part of the #BigGame. pic.twitter.com/AMMwEGc1hx
— B. Scott Smith (@ScottSmithSonic) February 3, 2014
Best Use of Tumblr Contender: Erwin Penland for Denny’s
Erwin Penland and Denny’s relationship started with menus and merchandising. Last year, the agency began managing the restaurants social channels. In just a year, Tumblr followers increased 253%. Go ahead and see why.
Find Your Finalists
Inspired to find a social media agency like one of these five? Then head over to Agency Spotter to start your search. You’ll find client reviews and easy-to-use search filters that will help you search with confidence. Our goal is to see your brand hit its social media stride with a great agency you found on Agency Spotter. Sign-up or login and stay tuned for more Mashies coverage!
Related articles:
- The Secret to a More Confident Agency Search (Agency Spotter)
- 5 Questions to Ask Your Next Social Media Agency (Agency Spotter)
- How the Best Brands Tap Social Media (Agency Spotter)