Mashies Preview: Social Media Agency Awards

The Mashies are coming!

We couldn’t wait until the November 4 awards ceremony to cover the Mashies, Mashable’s digital marketing awards. The volume of notable entries across social media, multimedia, and digital lured us in early. And with so many great digital marketing agencies on Agency Spotter, we had to share this with you.

To win a Mashie, entrants are judged on quality and creativity of work, innovative use of media, engagement, strategy, and effectiveness of the campaign. You’ll see campaigns that ran between May 2013 and this past July, although with entries from around the world, a few may be new to you.

Here are our highlights from the social media agency awards category. Want your campaign on this list next year? Your first step is finding the perfect social media agency with ease on Agency Spotter!

Social Media Finalists

Best Branded Twitter Account Contender: Cavalry for @SmithandForge‘s 19th Century Perspective

Cavalry’s work for Smith and Forge Hard Cider shows that this Chicago social media agency is indeed armed with ideas. Sometimes those ideas are fueled by fermented apple cider.

Brazuca, the official game ball of the 2014 World Cup, performed impressively during the tournament, both on and off the field. This inanimate object gained over 2.98 million followers and grew 1,044% in that time period thanks to We Are Social. Was it those spherical curves? Or that engaging personality that helped sporting goods company adidas make more of its exclusive World Cup sponsorship?

New York-based social media agency Attention is serious about social. And it shows. Their Facebook campaign for Dunkin’ Donuts engaged consumers worldwide. But we can’t report on their preferred donut flavor. Why not ask them?

Best Use of Snapchat Contender: Huge for Audi’s Super Bowl XLVIII Snapchat Campaign

Audi‘s goal was to reach Millennials during America’s Big Game. So the carmaker partnered with digital agency Huge and The Onion on Super Bowl Sunday, becoming the first major brand to achieve success on Snapchat. The snaps spread to other social networks, generating favorable buzz for the brand for a relatively low-tech endeavor. Well played.

Erwin Penland and Denny’s relationship started with menus and merchandising. Last year, the agency began managing the restaurants social channels. In just a year, Tumblr followers increased 253%. Go ahead and see why.

Find Your Finalists

Inspired to find a social media agency like one of these five? Then head over to Agency Spotter to start your search. You’ll find client reviews and easy-to-use search filters that will help you search with confidence. Our goal is to see your brand hit its social media stride with a great agency you found on Agency Spotter. Sign-up or login and stay tuned for more Mashies coverage!

Related articles:

• The Secret to a More Confident Agency Search (Agency Spotter)
• 5 Questions to Ask Your Next Social Media Agency (Agency Spotter)
• How the Best Brands Tap Social Media (Agency Spotter)

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Claire Wallace

Marketing Coordinator at Agency Spotter

Claire writes about strategy, insight, and advice to help inspire smart and savvy marketers. She completed her MBA at UMass-Amherst and has been a team memberat City Sports, MIT, and an organic farm in Maine. A former student-athlete at the University of Wisconsin, Claire now runs marathons, for fun! On her bucket list is climbing Mt. Kilimanjaro, dining at Per Se, and running the beautiful trails in New Zealand.

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