LGBTQ+ businesses are everywhere and they have a huge impact on the world’s economy. As of June 2020, 1.4 million LGBT-owned businesses housed in every city, county, and region across the United States have a combined economic impact of $1.7 trillion on the US economy and LGBT people.¹
In honor of June being Pride Month, Agency Spotter is proud to recognize the LGBTQ+ business community by highlighting some of the big projects these LGBTQ+ Owned Marketing Agencies have worked on.
Agency Spotter felt it would be most appropriate to create a resource to aid in your search for the perfect LGBTQ+ owned marketing agency partner.
Core Services: Events, Experiential Marketing
Bishop-McCann is one of the industry leaders in producing meetings, incentive programs, and events worldwide. Headquartered in Kansas City, Mo., with offices in Chicago, San Francisco, Minneapolis, and New York, Bishop-McCann combines Midwest culture and values with agency expertise to create a unique working experience.
McDonald’s: Virtual Event
Since 2017, McDonald’s has been a Bishop-McCann client, allowing them to plan and create incredible events for the organization over the years. When tasked with managing a virtual meeting, they had to rethink the event’s execution due to the new, online environment. Bishop-McCann incorporated engaging and meaningful elements into the program to mitigate the dreaded “Zoom fatigue.”
Bishop-McCann developed trivia games and playlists as a means to keep attendees’ attention. These videos were sprinkled throughout the meeting to give a “human” touch, despite it being a virtual event.
Core Services: Branding, Experiential Marketing
New York City, NY
The BMF Media Group is a full-service entertainment marketing agency with highly creative cultural engineers specializing in the areas of events, promotions, public relations, and non-traditional communications. BMF has a track record for fusing brands and music to produce exciting and measurable results. This helps clients introduce new products to tastemakers and influencers.
Gucci: Event, Public Relations
To debut the Gucci L’Obscur Mascara, BMF created the Gucci Beauty Network Studios, an immersive and digitally integrated popup experience in West Hollywood. This popup gave guests access to a behind-the-scenes look at the brand’s portfolio and the opportunity to capture content and purchase products.
BMF executed a VIP party followed by a two-day consumer popup. This was amplified by the BMF Talent/Digital team to assist in guest list curation and pre and post-pitching.
Core Services: Branding, Graphic Design
Concentric Design is a graphic design firm specializing in visual identity, website, and print design projects for a variety of clients seeking to positively impact their customers and communities. As a small firm, this agency can really get to know their customers and understand their culture and vision to provide solutions that work. Although Concentric Design is a small agency, they have built relationships with creative partners that provide quality results for diverse project types and sizes.
Gadget Salvation: Branding, Social Media, Design Strategy
Gadget Salvation is an electronics marketplace that specializes in giving new life to used devices. Concentric Design’s work started as a project to rebrand this established company to grow business with a younger generation of customers.
After analyzing Gadget Salvation’s current digital strategy and researching the market landscape, this agency established its updated positioning as a geeky and youthful, environmentally conscious brand. From there, Concentric Design went on to create a visual identity, brand and voice guidelines, custom illustrations, and more.
Core Services: Branding, Advertising, Content Marketing, Experiential Marketing
Hierarchy is an established marketing agency with a critical thought process that helps its clients evolve their mission, brand, culture, and purpose through a research-driven approach. In a multi-channel and multi-device world, Hierarchy understands the audience who matters and can reach them when it matters. The marketplace changes just about every minute of the day. With the lack of internal marketing bandwidth, missing expertise, and cost pressures, Hierarchy is ready to engage with break-neck speed. This agency has expertise in a vast array of areas that go deep.
St. Joseph Hospital: Marketing Strategy
As the importance of the healthcare industry increases, so does the complexity for payers, providers, and patients. St. Dominic’s sought a marketing campaign that made it easier for both patients and stakeholders to build trust and awareness for their cancer center.
Hierarchy, Inc. developed a healthcare marketing strategy that simply communicates complexity to key decision-makers and motivates them to take action. Hierarchy, Inc. helped patients tell their unique stories to the right people, in the right place, at the right time. A channel-agnostic approach that celebrates the compelling voice of cancer survivors and leads with a defining message that grew revenue.
Core Services: Branding, Public Relations, Marketing Strategy, Social Media
The imre team consists of brand strategists, account planners, activation experts, artists, writers, producers, directors, and analysts who work seamlessly to craft breakthrough orchestrated ideas. Each project is led by an arsenal of subject matter experts, constantly collaborating to deliver results and make believers. The three types of programs imre create most often to drive its client’s business are launch, brand building/rebranding, and customer experience.
NFL: Social Media
One of the most prominent leagues in sports was looking to promote dozens of its licensees’ products to fans. The NFL Consumer Products Team engaged imre to enhance its social media and e-commerce experience in new ways that would continue celebrations of fan lifestyle while driving increased sales of its licensees’ products. imre developed and executed proactive social media content for live events, seasonal product promotion, and an always-on approach to celebrate fans.
Core Services: Digital Strategy, Design Strategy
Jam3 is one of the world’s top digital production and design agencies. This agency specializes in creating highly advanced, experiential works in both the advertising and entertainment industries. By merging unique interactivity with a detailed design they produce engaging digital stories that often incorporate everything from live-action, animation, and sound design to coded particle systems and complex 3D engines. All the ingredients one might need to create innovative interactive experiences.
Kale Group: Digital Strategy, Video Production
Jam3 juxtaposed historical subject matter with a modern approach in the storytelling, design, and technological methods. Consequently, creating a beautiful and dynamic stand-alone content piece that allows users to dive deep into the original video content and photo stories via hotspots in the documentary and interactive map.
Using a unique approach to navigation, achieved through multiple layers, Jam3 created an environment that allows the user to freely explore additional content while watching the documentary.
Core Services: Social Media, Branding, Marketing, Digital, and Design
Social Driver works with clients across the country to deliver communications strategies that mobilize audiences and raise brand awareness. Social Driver’s designers, strategists, developers and more provide its clients with innovative solutions to their biggest challenges. With team members in major U.S. cities all over, Social Driver represents a diverse range of skills and backgrounds. This allows Social Driver to better serve its clients.
American Council on Education & Protect Dreamers Higher Education Coalition: Web, Video Production
Social Driver launched a digital hub for Remember the Dreamers campaign in a matter of weeks. They developed a compelling visual identity that helped to make a complex policy issue more accessible. An easy-to-navigate microsite integrated VoterVoice and social media sharing features. This made it simple for users to contact Congress and post to social media.
Digital assets were designed to educate the coalitions’ members and supporters. This empowered them to serve as advocates leading up to the Supreme Court ruling.
The Postcard Agency
Core Services: Public Relations, Digital Marketing
San Antonio, TX
Since being founded in 2018, The Postcard Agency award-winning marketing agency has transported brands to new and exciting destinations. As a result, this agency is more than a team of public relations and marketing consultants. The Postcard Agency is made up of passionate writers, designers, coders, and analyzers. Their curiosity inspires them to develop insightful, well-researched public relations and marketing strategies for clients nationwide. With their creative personalities, they also revolutionize brands to help them achieve their business goals.
Steve Wetzler Real Estate: SEO
Steve Wetzler is one of the top realtors in Fort Lauderdale, Florida. Like many realtors and real estate agents, Wetzler wanted to build awareness around his personal brand and strengthen his online business development efforts. The Postcard Agency’s real estate SEO expert, Jonathan Ochart, researched and selected valuable local keywords for Wetzler, optimized his homepage, polished metadata, and fixed broken links to achieve these goals.
With help from The Postcard Agency, this real estate agency reached the first page of Google search results for the homepage’s designated keyword. They also increased organic search traffic to the website by local, regional, and national online visitors, and surpassed competitors’ search rankings for related keywords.
About Agency Spotter
Agency Spotter brings data like validated customer reviews to help you search, shortlist, and select the right agency partner across marketing, digital, design, and 42 more services. You can decide with confidence now that the world of agencies is at your fingertips.
Agency Spotter uses an extensive amount of filters to find an agency that is right for you and one that fits all of your needs. Right now, we are busy working to add the ‘LGBTQ+ owned’ filter and other diversity filters to advance your search in the right direction for the perfect agency.
Agency Spotter also offers an enterprise cloud platform, SpotSource, that digitizes internal service supplier data to help transform decision-making and improve supplier management for Fortune 1000 companies. Tracking diverse suppliers is just one of SpotSource’s many capabilities. Our primary objective is to help you transform your service supplier management and to empower your employees to find the best-fit partners supported by data.
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If you are or know of LGBTQ+ owned marketing agencies that should be added to future lists, please let us know. Keep in mind that the agency should have at least two employees and provide a service that is listed on our site. To see if you’re qualified to be added to future articles, you can contact our Content Marketing Manager at [email protected]
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