We are featuring seven of the top digital agencies from the 19th Annual Massachusetts Innovation & Technology Exchange (MITX) Awards.
Held every year around the New England area, the MITX awards highlights the most innovative tech, creative and digital marketing work in the region. With many great brands and agencies taking home awards at last month’s ceremony in Boston, we decided to shine the spotlight on the top digital agencies and projects that caught our eye.
To learn more about these top digital agencies and more, head to the Agency Spotter homepage and start looking for your next digital agency partner!
Winners Circle
Best B2B Marketing: Website – Racepoint Global & Skyword
Racepoint Global and Skyword won Best B2B Marketing Website for creating SecurityIntelligence.com, the news and content hub for IBM Security. SecurityIntelligence.com was created to build a online community that would discuss, learn and share insights and trends on the every-changing IT security landscape.
Best Digitally-Powered Experiential Marketing – SapientNitro
SapientNitro won Best Digitally-Powered Experiential Marketing for Abobe’s “Battle of the Hands.” Battle of the Hands was a design competition held at last years Adobe MAX conference, but this design contest was a little more high stakes than normal.
The competition premise was simple, dozens of designers would go head to head creating movie posters in under eight minutes, in front of a huge crowd, and your computer screen blasted on a large screen… The movies were randomly generated and at the end of each round, the crowd would decide the winner.
Why can’t everything be decided this way?!
Best Integrated Media Campaign – Hill Holliday
Hill Holliday won Best Integrated Media Campaign for Dunkin’ Donuts Shark Week. The Shark Week campaign consisted of on-air product integration, limited-edition shark donut, temporary Dunkin’ Donuts logo and a social media selfie contest.
They also integrated with Xbox One to create a first of its kind viewing experience where live Xbox viewers could watch Shark Week, but would also have access to additional content on the side of their TV’s. This experience brought viewers the second-screen experience on their primary screen and was a great engagement tool for Dunkin’ Donuts.
Best Social Responsibility Campaign – Primacy
Primacy won Best Social Responsibility Campaign for the Google Glass Race and donation platform in collaboration with 3000 Miles to a Cure. 3000 Miles to a Cure is a non-profit organization that uses ultra-endurances races to raise awareness and donations for brain cancer research.
To raise money and increase interaction, Primacy created an Android App and web fundraising application where fans and riders could interact. Fans now had the ability to send tweets and video messages of encouragement to their favorite riders and could pick the exact location for the message to be sent with geofencing capabilities. Also by using the fundraising website, fans could show their support by submitting donations throughout the race.
3000 Miles to a Cure is actually in the midst of their bike race right now! Visit their website to see updates, videos and photos of the race, and if you feel strongly about the cause, you can make a donation on the site.
Best Use of Online Video for Content Marketing: B2C – Arnold Worldwide
Arnold Worldwide won Best Use of Online Video for Content Marketing B2C for Jack Daniel’s “The Few and Far Between” campaign. This interactive digital campaign features short videos, written stories and pictures of the best bar stories from the best and worst watering holes throughout the country.
Best Education Marketing – PJA Advertising
PJA Advertising won Best Education Marketing for American Student Assistance “Worth Every Cent” campaign. The ASA is a non-profit organization that educates college students on how to manage their student loans.
To push ASA’s loan education program called SALT, the non-profit needed more colleges to offer the program to students. PJA Advertising solution was to target high level college administrators by creating a integrated lead generation program targeting 100 schools. PJA used geo-targeted banners, email and interactive custom landing pages to bring awareness to administrators about the importance of educating students about loans and the SALT program.
Best Healthcare, Wellness and Pharmaceutical Marketing – Isobar
Isobar won Best Healthcare, Wellness and Pharmaceutical Marketing for NBCUniversal’s Radius Fitness. Radius Fitness is a on-demand video platform that serves as your very own “virtual trainer.” The service is available on web, mobile, and cable TV.
Best in Agency Search
To be considered for the 2016 MITX Awards, you don’t have to be in the New England area…your creative agency does. So if you are looking to win an award next year, search through the hundreds of creative agencies in Boston alone to find the perfect agency for you.
So what are you waiting for? Get started on next years submission!
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