3 Forces Behind Boston’s Marketing Talent

Agency Spotter’s Boston spotlight proved one thing: the Boston marketing scene is chock-full of talent.

Boston Marketing

We had a hunch that the Hub’s marketers had some hustle. And do they ever! This is a city where smart, creative people far outnumber varieties of Sam Adams beer. This is a place where you want to build a brand.

What makes the Boston marketing scene a force with which to be reckoned? Our spotlight of the city revealed three reasons.

1. Great Agencies, Strong Brands

From media buying to digital design, Boston boasts a wealth of creative agencies. So we dug deeper into this richness with more than a dozen intimate agency features. Our questions revealed the history, culture and projects that make each agency unique. And when choosing between agencies, those factors make a difference. Will getting to know some of Boston’s best agencies give you a head start on your next agency search? It certainly can’t hurt!

Not only did our Boston spotlight connect marketers to agencies, it also connected marketers to marketers. Our “Lunch with a CMO” contest featured a CMO from one of Boston’s top brands: Zipcar. Six lucky marketers won the opportunity to ask Zipcar EVP/CMO Brian Harrington all their burning marketing questions over lunch. The winners’ background represented some of Boston’s top industries, from beer brewing (Harpoon Brewery) to financial services (Covestor). Stay tuned for the destination of our next city visityou might win big!


Six Lucky Boston Marketers Dining with Brian Harrington and Agency Spotter co-founder Joseph Raccuglia at Row34.

2. The Ad Club: Giving Boston An Edge

Boston Marketing

The Ad Club President Kathy Kiely

Boston’s marketers have a secret weapon in The Ad Club. It’s one of the country’s most established organizations for advertising, branding, and marketing professionals, tracing its origins back to 1913. Our partnership with this “100-year old startup” was mutually beneficial, and fun! Ad Club president Kathy Kiely took time to chat with us, illuminating her organization’s unique value to New England’s marketers and brands. In turn, Agency Spotter co-founder Joseph Raccuglia shared our story of agency search revolution on The Ad Club’s Big Orange Couch. It’s a must-watch conversation for any professional who touches the art and science of marketing, design, PR, branding, advertising, etc!

3. Density of Know-How

What does the scientific concept of density have to do with Boston’s marketing excellence? A lot. There are 53 accredited colleges and universities in the Boston area. From MIT to Babson, these schools incubate great ideas that bump into each other—the “bump factor,” as Kathy Kiely puts it. The result is new products, companies and services that need skilled marketers. Fortunately, Boston has them.

Boston also boasts quite a few industry thought leaders. Our blog featured tips from branding veteran Douglas Spencer, the previously mentioned interview with The Ad Club’s president, and a piece that expanded upon influential Harvard Business School professor Misiek Piskorski’s insight into how brands succeed on social media. In Boston, you’ll find a perfect storm of marketing excellence.

Build Your Brand Here

Whatever kind of creative service your brand needs, Boston’s got it. Advertising? Check. Branding? Check. Digital? Double check. Better yet, Agency Spotter will help you find the agency that meets the needs of your brand…for free! While the intensity of #BostonSpotted is winding down, our focus on revolutionizing the search for agencies and design shops in Boston and beyond is not. Join us as we continue to make it faster and easy for marketers and agencies to connect. After all, revolution worked out pretty well for Paul Revere!


Claire Wallace