New York's 30 Most Influential Women In Marketing

In the hustle and bustle of New York City, these women have gone to great lengths to find success in the marketing world. Our list of New York’s 30 most influential women marketers contains business leaders who inspire us and continue to shape the world of marketing.

For the women that have visible LinkedIn and Twitter accounts, we’ve included a link so you can learn more about their impact and follow them.

Aditi Javeri Gokhale – Chief Marketing & Communications Officer at Northwestern Mutual

Aditi joined Northwestern Mutual in May of 2017. As Chief Marketing and Communications Officer, she helps shape and build their brand.

She has worked in all sorts of industries ranging from nutrition to technology to finance. In addition to being Northwestern Mutual’s first CMO, Aditi is also a mother.

Alegra O’Hare – SVP & CMO at Gap

In early 2019, Alegra joined the team at Gap to lead the global marketing team.

Before working for Gap, she lived in Europe where she was VP of Global Brand Communications for Adidas. She spent a total of 12 years at Adidas. Alegra is often called the brain behind Adidas Original which took home Grand Prix at Cannes in 2017.

Alicia Tillman – CMO at SAP

Alicia started her journey at SAP in August 2015 as CMO of SAP Ariba. Her primary responsibility is to create and accelerate the marketing strategy and brand recognition.

She believes that it’s the inspiration from what she does every day that makes her a better mom and leader.

Amanda Tolleson – CCO at Birchbox

Amanda started at Birchbox in January 2014 as Director of Brand Marketing & Strategy. Since January 2018, she has had the responsibility of Chief Customer Officer which entails overseeing marketing, creative, product, and merchandising.

Before joining Birchbox, she worked at Brighthouse, Strategy Group, and Prophet Brand Strategy.

Carolyn Tisch Blodgett – SVP & Head of Global Brand Marketing at Peloton

Carolyn first began at Peloton in May 2016. She oversees brand strategy, consumer insights, marketing creative, PR, and integrated marketing.

When she’s not in the office, Carolyn is at home using her Peloton bike with her daughter right by her side who is using her own Fisher-Price bike.

Gail Horwood – CMO at Kellogg North America

Gail started at Kellogg in 2017 as Senior VP of integrated marketing before her promotion to the Chief Marketing Officer, North America in January 2019. Prior to joining Kellogg, she worked at Johnson & Johnson for over six years.

Gail first started her career as a journalist. Notable publications she worked for include InStyle and Martha Stewart Living.

Gail Tifford – CBO at Weight Watchers

Appointed to Chief Brand Officer for Weight Watchers in 2018, Gail drives the vision for the company.

Before taking this role, she worked at Unilever for more than 10 years. There, she helped co-found a major industry initiative called #SeeHer.

Geraldine Calpin – CMO at Madison Square Garden Company

Since November 2018, Geraldine has worked for The Madison Square Garden Company. She oversees the company’s marketing and digital vision.

Undeniably, one of NYC’s influential women marketers as Advertising Age named Geraldine as a “Top Women to Watch” and Adweek’s listed her in the top 15 “Most Technology Savvy” CMOs.

Emily Culp – President at Cover FX Skincare

Prior to joining Cover FX Skincare in 2018, Emily was CMO at Keds. There she was responsible for the strategic development and execution of the company’s marketing initiatives.

In 2015, Emily received the “CMO Rising Star” at the CMO Awards. Most recently in 2018, she was honored with the Equality Impact Award.

Esther Lee – EVP & CMO at MetLife

Esther joined MetLife in 2015 and her duties include everything related to global marketing. In 2018, she was inducted into the American Marketing Association’s Marketing Hall of Fame.

In Esther’s free time, she enjoys staying active. Some of her favorite activities include: skiing, kickboxing, and riding horses.

Fiona Carter – CBO at AT&T

Since 2015, Fiona has overseen global brand marketing, advertising, media, and much more at AT&T. Prior to working at AT&T, she worked at BBDO at Omnicom.

She grew up in England and spent the first half of her career in London. Fiona first moved to the U.S. in 2000.

Jill Cress – CMO at National Geographic Partners

During 2016, Jill joined the team at National Geographic Partners. In her position as CMO, she is responsible for the overall global brand vision.

In 2018, Business Insider named her one of the “25 most innovative CMOs.” Additionally, Variety featured Jill in the 2017 Marketing Impact Report.

Kinjil Mathur – CMO at Squarespace

Kinjil joined Squarespace in 2017 and is responsible for the PR and marketing teams. Prior to joining Squarespace, she served as CMO at Foursquare.

As one of NYC’s most influential women marketers, she’s received many awards. Adweek named her on their “Top 20 Tech Savvy CMOs” and “Young Influentials” list.

Kristina Heney – CMO at Cirque du Soleil

Since 2015, Kristina has been tasked with the challenge to have Cirque du Soleil continue to do the unexpected.

Prior to her position as Chief Marketing Officer at Cirque du Soleil, she worked at The Madison Square Garden Company and the NBA.

Kristin Lemkau – CMO at JPMorgan Chase

Prior to becoming CMO at JPMorgan Chase in 2014, Kristin served as the Chief Communications Officer for Chase. She has been with JPMorgan Chase and its predecessor firms since 1998.

In 2017, Kristin was presented with the Matrix Award, which honors seven extraordinary female leaders in the communications industry every year.

Lauren Wagner Boyman – CMO at Morgan Stanley Wealth Management

In 2008, Lauren first started her journey at Morgan Stanley as the VP of Marketing & Client Engagement. Throughout her career, she utilized social media to help revolutionize the financial industry.

Lauren was listed as one of the “top 10 most influential CMOs who are also a mom.”

Lea Stendahl – CMO at Suffolk Construction

Lee joined Suffolk Construction in the beginning of January 2019. Before that, she was CMO at E*Trade where she was responsible for defining how the company marketed their brand.

She was named to the 2018 Adweek 50 for both branding and marketing initiatives.

Leslie Berland – CMO at Twitter

Prior to joining Twitter in 2016, Leslie worked at American Express where she assisted in creating the company’s very first social media strategies.

Leslie was listed on Advertising Age‘s “Creativity 50.” In addition to being one of the cities most influential women marketers, she’s a board member for Make-A-Wish America and Ad Council.

Linda Boff – CMO at General Electric

For over 15 years, Linda has worked at GE. Since becoming CMO in 2015, GE has approached their marketing campaigns from a new perspective.

Adweek identified her as a 2017 “Grand Brand Genius.” The year prior, Linda also won the Matrix Award Winner.

Lindsay Nelson – President, Core Experience at TripAdvisor

As of November 2018, Lindsay is responsible for elevating TripAdvisor’s global brand. Prior to this role, she spent four years at Vox Media Inc.

Forbes recognized Nelson on the 2018 “CMO Next List” as an A-List marketing executive. In addition to this, Advertising Age named her a “Woman to Watch.”

Lynn Richardson-Godfrey – CMO at Girl Scouts of the USA

Since 2014, Lynn leads Girl Scouts of the USA award-winning Marketing and Communications team. She steers the brand synergy across the company to align with the company’s mission.

Before assuming this role, she worked at the American Red Cross and the New York City Housing Authority.

Margaret Molloy – Global CMO & Head Of New Business at Siegel+Gale

For over five years, Margaret has worked at Siegel+Gale. A top global brand strategy, design and experience firm, she is responsible for setting the firm’s marketing and growth strategy.

The Drum named Margaret as 2017 “Marketer of the Year.” Additionally, Forbes listed her as “Top 5 Most Influential CMO on Social Media.” She is also the Chairperson of The Marketing Society in New York.

Marie Gulin-Merle – CMO at Calvin Klein & Chief Digital Officer at PVH Corps.

Since May 2018, Marie oversees everything marketing, advertising, and martech related at Calvin Klein. Before this, she spent 14 years at L’Oréal.

Undeniably one of the cities most influential women marketers, Marie’s received many awards. Most recently the 2017 Ad Age’s “Power Player in Marketing and Advertising.”

Michelle Bottomley – CMO at New York Life Insurance

As of 2018, Michelle’s primary responsibility at New York Life Insurance is to lead the marketing strategy, vision, and implementation. Prior to this, she worked at Staples and Mercer.

She’s been recognized by Advertising Women of New York’s as “Working Mother of the Year,” and on AdAge’s “Women to Watch” list.

Mina Seetharaman – EVP, CSO & CCO at The Economist

Mina joined The Economist in 2014 as the Global Director of Content Strategy. Since then, she found The Economist’s creative strategy team and assumed the role of EVP and Chief Strategy & Creative Officer.

In her free time, she enjoys spending time with her husband and two children.

Sharon Feder – CCO at The Muse

As Chief Content Officer, Sharon oversees the The Muse’s editorial, production teams, and branded content. Prior to joining in 2016, she worked at Mashable and Watch Entertainment.

While at Mashable, she helped contribute to the company’s growth. In addition to working at The Muse, Sharon also serves as an advisor for FitBark.

Toni Clayton-Hine – CMO at EY Americas

Toni is responsible for implementing and defining the strategic marketing vision at Ernst & Young. Before coming to EY, she was CMO for Xerox Corporation.

During her time at Xerox, Toni was listed on Brand Innovators “Top 100 Women in Brand Marketing.”

Tyrona Heath – Global Lead, Market Development at LinkedIn Marketing Solutions

At LinkedIn, Tyrona is responsible for scaling education on their Marketing Solutions product. Since 2015, she’s managed the education strategy across the organization to ensure the program has the highest quality.

Prior to joining the LinkedIn team, Tyrona worked at IBM, Founder, and Google. She also serves as an advisor for the Nicaragua Community Health Connection.

Ukonwa Ojo – CMO at Coty

As CMO for Coty, Ukonwa is in charge of Covergirl, Sally Hansen, and more. Prior to working in beauty, she worked at RB, Unilever, and General Mills. As one of the Big Apple’s most influential women marketers, Ukonwa has received numerous awards.

A few include: Marketing Magazine’s “Power 100 List” and Black Enterprise’s “Top Women in Advertising and Marketing.”

Vimla Gupta – CMO at Equinox Fitness

Influential women marketers: Vimla Gupta

As CMO, it’s Vimla’s job to make sure Equinox Fitness follows through with what the company motto promises, “it’s not fitness, it’s life.” Before working at Equinox Fitness, she helped establish the marketing efforts for Procter and Gamble and Estée Lauder.

Additionally, Forbes placed her on the “CMO Next 2018” along side 50 other chief marketers.

References

Information & Image Credit: Subjects’ LinkedIn Page | Subjects Company Website

Marketing Matters