Marketing Strategy in Philly: Meet Mighty Engine


971851_463907573678435_24521802_n Mighty Engine, one of the largest women- and minority-owned creative agencies in the region, is led by their fearless leader, Dr. Heseung Song. Working with many innovative non-profits and socially responsible companies, Mighty Engine uses dynamic strategy, advertising and design to create thoughtful experiences for the good guys!

Want to become mighty, or just want to work with good people? Then all aboard the Mighty Engine!

 

 

Location: Old City, Philadelphia

Core Service: Marketing Strategy

Additional Services: Branding, Creative Concepting, Graphic Design, Copywriting, Website Design and Development, Social Media, SEO/SEM, Photography, Videography, Sponsorship Development, and Project Management.

Check out Mighty Engine’s portfolio on Agency Spotter

 

13 Must-Know Facts About Philly’s Mighty Engine

In Philly Since: 2000

# of Employees: 10

# of Four-Legged Employees: 1 (sometimes, if we’re lucky, our graphic designer’s roommate will let us borrow her puppy, Finnegan, for the day)

Company Mantra: “We are Mighty.”


 

In 10 Words of Less, What We Do for Our Clients: We work with changemakers and innovators to engineer meaningful impact.

3 Characteristics We Look for in Potential Clients:

  1. Earnestness
  2. Competence
  3. Confidence

Our Clients Love Us Because: We incorporate strategic thinking into everything we do and our clients appreciate the way we’re able to help them think through their communications challenges and come up with smart, effective solutions.

Clients We’ve Helped: Philadelphia Department of Public Health, Philadelphia Marathon, Philadelphia Convention & Visitors Bureau, Schochor, Federico & Staton, Roland Park Country School, ARAMARK, Drexel University, Free Library of Philadelphia, Fund for the School District of Philadelphia, etc.

“Philadelphia is where college graduates want to come because it makes sense—not just in terms of affordability—but a place where you’re free to create and innovate in whatever area you choose.”

-President and CEO Heseung Song


 

The #1 Thing We Love About Philly: Because of Philadelphia’s central proximity between glitzy NYC and power-hungry DC, we’re always looked at as the underdog. This keeps us humble, makes us work harder and motivated to always keep trying.

Favorite Philly Sports Team: E-A-G-L-E-S!!!

Most Interesting Physical Thing in Our Office: A chalkboard wall in the bathroom in case a wave of inspiration suddenly hits one of us. (It happens more than you think!)

Preferred Office Snack: Monday morning bagels with Philadelphia Original Cream Cheese

Best Philly Cheesesteak Spot: Tony Luke’s in South Philly; Sonny’s Original Cheeseteaks right here in the neighborhood

 

It’s Always Sunny in Philadelphia

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Be sure to check out all the other creative agencies and design firms from our Philly coverage, and visit our Philly hub to see what this great city has to offer!


About Daniel Kim

Daniel is THE marketing guru at Agency Spotter. He holds a degree in Journalism from Georgia State University and has worked in the startup world ever since graduating. When Daniel isn't tearing up the marketing scene, you can usually find him playing basketball or enjoying a delicious bowl of Chipotle...