This excerpt is from the original coverage by Hypepotamus.
Long gone are the Mad Men days of courting the few big agencies over a martini (or five). Today the search for an agency with the right skill set and culture requires months of sifting through the thousands to choose from.
Agency Spotter is hell bent on changing that.
We caught up with Brian Regienczuk, CEO and Co-Founder of Agency Spotter to learn how they are “paring down the search from months to minutes” and hear more about their Boston initiative.
The Scoop on Agency Spotter:
- Their digital platform makes it faster for brands to find and vet agencies (from industrial design to market research firms) via expertise, people, and culture. Brands can search the 3,300 agencies in over 60 countries listed, share their finds with colleagues, read/write reviews, and use LinkedIn to see how they are connected.
- Co-founded by Brian Regienczuk (previous work in design at Coke, WebMD & Philips Electronics) and Joseph Raccuglia (previously in digital strategy and customer experience at American Express)…
… Read the full story at Hypepotamus OR Check out the Boston Launch
Founder and CEO at Agency Spotter & SpotSource
Brian Regienczuk is the CEO and Founder of Agency Spotter and SpotSource. With over 25 years experience both at top brands and helping grow agencies, Brianwrites and speaks on topics related to finding and selecting great marketing, design and research partners, and on how the future of marketing demands that brand marketers and agencies work smarter together. Through SpotSource, Brian helps companies better manage their internal roster of agencies and other service suppliers consulting on agency management, marketing procurement, and more.
Latest posts by Brian Regienczuk (see all)
- Four Steps: How CMOs Can Help Marketing Agency Partners During COVID-19 - April 22, 2020
- 5 Questions To Ask Your Next Healthcare Marketing Agency - July 31, 2018
- 2018 Marketing Trends Report and The 4 Year Rise of 14 Marketing Services - January 16, 2018