Agency Search Trends Report 2016


Access the latest trends report for agency search and industry insight for free

In this report, Agency Spotter shares trends research and insights on how you can help your agency partners and your marketing colleagues save time and find the right partners. As someone working with digital agencies, advertising agencies, and design firms, you have the ability to share your expertise.

Four things you’ll get from the trends report:

1. Top ways you can share your expertise to save everyone time

2. Agency services search trends year over year

3. Shift from AOR (Agency of Record) to Project-based engagements

4. Deal flow for agencies

Transparency is key to helping you adapt to the changing world of agency search, selection and engagement. In that spirit, the Agency Spotter Team is excited to release more data about agency search across the industry and details about our platform to help you get the most out of what we are doing and to better understand why we do it.

agency spotter agency search trends report 2016 h1

In the last twelve months, Agency Spotter has helped marketers and subject matter experts find agency and design partners for everything from web design to branding, from digital strategy to mobile, and from advertising to social media. There have been project based work ranging from $8,000 to over a $1,000,000 USD and searches for annual engagements including multi-million dollar agency of record deals.

Agency Spotter continues to innovate to meet the demands of marketers and subject matter experts. In the first half of this year, we launched the first iPhone app for agency search to speed up shortlisting and to start conversations with great partners more quickly (AdWeek). Then, we delivered Project Search so you can find partners by the great work they do. I encourage you to check out all the amazing work happening around the globe.

We hope that this trends report brings us closer as a community of practice and make life easier for you.

Correction: This version includes corrected data for the 2016 H1 Agency Services versus the original. We apologize for the oversight and have remedied this for future reports.